Making a Marketer covers strategy & tactics for all experience levels, from general business, to events & social media, and everything in between. We have top business experts on our shows, and we have a great time!
Episodes
Friday Apr 30, 2021
Friday Apr 30, 2021
There is HUGE upside to audio media. Here you are, reading about this podcast episode - an audio medium. This is one-way, though, right? One of the beauties of the emerging audio platforms, like Clubhouse*, is that you get to engage with others in a very personal way. You can truly interact with your community - or build one.
We have a "club" in Clubhouse called Making a Marketer! And we want to interact with you - please join us. We're going to do a Clubhouse or two as a follow-up to this episode... Judi Fox even gives YOU some calls to action inside the show.
SO many amazing nuggets about Clubhouse and some LinkedIn too (that IS her jam outside of CH, of course).
*Clubhouse is currently only on iOS, but all of this info can be applied to any audio platform!
Our guest...
- Judi Fox
Judi has generated over 5 million views on LinkedIn in the last two years, and is listed as a Top 10 LinkedIn Coach for 2021 in Yahoo Finance. She is featured in Inc Magazine, CEO Magazine, VidSummit, Video Marketing World, People of Video, and on several Top 100 Marketing Podcasts.
With over 18 years experience in business development and sales, Judi Fox developed the LinkedIn Business Accelerator Method. Clients are implementing this LinkedIn method to achieve more business and over 1 million content views in 90 days.
Judi's book reco: Tipping Point by Malcom Gladwell
We are "Making a Marketer"... in all ways. Check out episode 80 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **
Sunday Apr 18, 2021
Sunday Apr 18, 2021
Is TikTok a silly platform? Yes. Is TikTok primed for true brand awareness? Absolutely. Our guest on this episode talks a lot about how the algorithm works so much better than most of the other social media platforms.
It's about what TikTok has truly gotten right so far. It IS fun, AND it can be used to drive business! These two things don't have to mutually exclusive.
Check out this super informative episode about how TikTok is emerging as the top social media platform worldwide!
Our guest...
- Dennis Wakabayashi
Dennis is VP of the world’s 7th largest marketing solutions company where he is responsible for the strategy and execution of integrated marketing -- also known as customer experience (CX) for Fortune 500 companies.
In May 2020 he was named a top CX expert of the decade and ranks among the top 150 CX influencers globally. He regularly hosts/emcees marketing industry events, appears on international podcasts, and is a renowned public speaker, author, and educator. He has more than 50,000 social media followers and is dedicated to empathy, collaboration, and growth for customers and brands.
Dennis' Business Book Reco: The Experience Maker by Dan Gingiss
(pre-order for release Sept. 14, 2021)
We recorded this one live! If you'd like to watch it, here it is on YouTube.
We are "Making a Marketer"... in all ways. Check out episode 79 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **
Friday Mar 26, 2021
Friday Mar 26, 2021
A business brand and a personal brand should be different, right? Distinctive? Wellll, maybe not! Our guest on this episode shares with us how we can be purposeful in our PERSONAL branding - that might be connected to our business too... and for some, it makes perfect sense.
You'll take away some really great insights that will likely make you think about tweaking your own personal brand (by the way, we ALL have one whether it's purposeful or not!).
Our guest...
- Brianne Fleming - Brand Builder, Marketing Instructor, Pop Culture Writer, Podcast Host & Speaker, and Band Boy Fangirl
Brianne coaches individuals and brands on how to use the power of content to turn ordinary customers into passionate superfans. The result is a dedicated audience who will grow your business and remain loyal for life!
Her coaching style isn’t rigid or something you can find out of a textbook. Instead, she finds inspiration and takeaways from music, movies, and moments in popular culture, past and present. She also teaches branding and social media University of Florida.
Brianne has a podcast called Making the Brand (where she recently had AJ McClean from Backstreet Boys as a guest on her pod!) and a Twitter Chat called #PopChat.
Brianne's Business Book Reco: Stand Out by Dorie Clark
We are "Making a Marketer"... in all ways. Check out episode 78 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **
Saturday Mar 13, 2021
Saturday Mar 13, 2021
We lay some groundwork in the first part of this show, talking through our guest's "why" and how he got to where he is as a positive mindset coach.
While the word "authentic" has become kind of a buzzword, at times there is no other word, and Fred delivers on setting an authentic and positive example for us!
This is a business-focused podcast, so whether you're in business for yourself or you work for someone else, this ~30-minute show is for you.
We can all use more positivity, and help finding some direction, no?
Our guest...
- Fred Blumenberg - Positive Mindset Coach
Fred is a dad, husband and coach who is well known for his high energy, enthusiasm and positive vibes! Fred believes that everyone deserves to live their best lives NOW by gaining supreme clarity on what they want, understanding their purpose, and being able to find happiness even in the toughest moments. He helps people get out of their own way by using practical tools they can use daily.
He has created a community of more than 300 people who are solely about one thing: AUTHENTICITY. This is about sharing your vulnerabilities with others online to help facilitate healing, helping and the ability to learn from others.
Fred's book recommendation: The 10 X Rule by Grant Cardone
His podcast: The Authentic Zone
We are "Making a Marketer"... in all ways. Check out episode 77 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **
Thursday Feb 25, 2021
Thursday Feb 25, 2021
For the last 75 episodes we've mostly talked strategies and tactics in marketing, but after hearing Gary speak on Clubhouse a few times, it was obvious it would be interesting to get a little philosophical & maybe even sociological on this one.
We break down what "Social Media Marketing" is, its evolution, and discuss the impact of how we communicate (or are communicated to) in digital media these days.
We get deep, y'all!
Our guest...
- Gary J. Nix - Founder & Chief Strategist at Brandarchist
Gary is an award-winning brand strategist who earned his stripes as a disruptor, innovator, and predictor in the entertainment, magazine publishing, and marketing industries. Known for merging traditional marketing principles with modern techniques, his expertise & distinct point-of-view in the space has positioned him as a sought after source in the advertising trades, a guest lecturer, and a subject matter expert on ethics, culture, and community as a business necessity.
Gary's Book Reco's:
The Invincible Company by Alexander Osterwalder
Change by Design by Tim Brown
Megan's Book Reco: It's Not Just Who You Know by Tommy Spaulding
We are "Making a Marketer"... in all ways. Check out episode 76 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released song, "Too Close"! **
Saturday Feb 13, 2021
Saturday Feb 13, 2021
This is a LANDMARK episode -- number 75! Thank you for being with us through 75 strong, as we look towards the next 75. We LOVE doing this podcast, and feel blessed that you are listening.
I believe people show up in our lives when they are meant to. After watching and listening to the amazing nuggets this guest was sharing online, she was instantly on my radar as a person we had to have on this podcast.
The work of accessibility in digital marketing is incredibly important "as humans," as Alex states eloquently, but it's also our obligation as digital marketers to be sure as many people as possible see our marketing.
65% of humans might not. If that isn't compelling
enough to learn more, I don't know what would be!
Every human should be able to read and hear every thing we do as marketers. Full stop.
Grab a pen and paper for all the tips Alex gives us!!
Our guest...
- Alex Heinrich - Digital Accessibility Advocate & Social Media Manager at St. Petersburg College
Alex is an award-winning social media strategist from Chicago, now living in Central Florida. She has worked in higher education since 2014, and one of her big passions is teaching other digital marketers how they can create content that's both engaging and inclusive through basic digital accessibility best practices.
She was also the “Sprout Social 2020 Always On Award Winner” in September 2020. Winners of this award are social media pros who are constantly taking in the world around them, empathizing with their community, and truly championing the power of social media.
Accessibility apps Alex shared with us: Emojipedia & MixCaptions
Book Reco: Fundamentals of Social Media Strategy: A Guide for College Campuses
If you have an input or information to share with us about digital accessibility, please DM us on Twitter!
We are "Making a Marketer"... in all ways. Check out episode 75! -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released song, "Too Close"! **
Saturday Jan 30, 2021
Saturday Jan 30, 2021
Do you know what gets you FOUND on the search engines? I mean, really understand how it works?
On this show we touch on search engine optimization (SEO) basics, performance, monitoring, and how it works for small businesses and beyond...
This is a great complement to the show we already did with Brie Anderson previously!
Our guest...
- Diana Richardson - Social Media & Community Manager for Semrush
Talk to Diana about SEO, SEM, Social Media or Digital Marketing strategy — she's done it all... and she loves to talk shop. Diana is the Social Media & Community Manager for the SEO division of Semrush and has been a digital marketer for over 14 years working with businesses of all shapes and sizes. She's headed up an entire Search Engine Marketing team for a large company and has been a Digital Marketing Director for a boutique marketing agency.
A Virginia native, she's now living in Texas. You can find Diana Tweeting regularly about SEO and the search engine marketing landscape as well as her other favorite topics: wine, movies and TV.
We are "Making a Marketer"... in all ways. Check out episode 74 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released song, "Too Close"! **
Friday Jan 15, 2021
Friday Jan 15, 2021
Anyone who owns their own business or is trying to juggle too much knows the struggle. "Clients come first!" ... "I don't have time to promote my business, or do budgeting, or..."
Our guest on this episode has some really creative and useful ideas for helping us to carve out that time and make a routine out of it.
Start small and make it fun are two of her tips!
Our guest Maiko's book recommendation: Built to Sell
Our guest...
- Maiko Sakai - Founder of Airtight Concepts
Maiko is a business strategy consultant. A secret weapon, confidant & silent partner to visionary creative entrepreneurs with the desire to build a high-functioning, profit-generating machine of their dreams. She is also the creator of two programs: “Define + Refine Your Profitable Niche” and “Business Optimizer 360.”
As a self-proclaimed “Queen of Counterintuitive Strategies,” she provides effective, but not-so-conventional, strategies to boost sustainable profitability for her clients’ businesses by utilizing both quantitative & qualitative assessments.
Originally from Yokohama, Japan, Maiko considers herself a New Yorker, loves ethnic foods of all kinds. She's a minimalist, a sucker for ultra-contemporary design, and exotic houseplants. She earned her MBA from Johnson School of Management, Cornell University.
>> We did this one live if you want to check out the video on YouTube.
We are "Making a Marketer"... in all ways. Check out episode 73 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released song, "Too Close"! **
Wednesday Dec 30, 2020
Wednesday Dec 30, 2020
You might have customers, but do you have FANS? Or, conversely... you might have fans who you haven't converted to customers just yet, right?
Ramon Ray is a super-inspiring human, and the perfect person to help us round-out 2020 and start 2021 anew. He's an author and entrepreneur who has paved his way as a business person and has a ton to teach us (such an uplifting spirit too, as you'll hear)!
We don't want to give too much away... but be sure to listen until the end to learn how you can win some stuff, y'all
Special Gifts as we close out 2020 and kick-off 2021!
~ Win a copy of Ramon's latest book
~ AND get yourself an X-Stand!
BOTH complements of Ramon for one lucky winner!
Megan is ALSO going to buy a copy of Ramon's book to give away... so, you have 2x the chance to win his book. Follow us on Social Media and enter to win by Jan. 15th (instructions given on the show).
YouthEducationProject.org is his non-profit - check it out and support it, friends.
Our guest...
- Ramon Ray - Founder of Smart Hustle Media
He's an entrepreneur, author and speaker who loves burnt pancakes and bacon on the weekends. He's the founder of Smart Hustle Media, has started four companies and sold two.
Ramon has authored four books and his latest book is "Celebrity CEO - How Entrepreneurs Can Thrive By Building a Strong Personal Brand." His passion is inspiring small business owners, entrepreneurs and youth to life fulfilling lives!
Over his extensive career, Ramon has written thousands of articles, spoken to thousands of business owners and impacted hundreds of thousands of small business owners and entrepreneurs to help their businesses thrive.
We are "Making a Marketer"... in all ways. Check out episode 72 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released song, "Too Close"! **
Friday Dec 18, 2020
Friday Dec 18, 2020
There are many ways to test our content. We can do A/B testing of email subjects and different calls to action... But HOW do you test visuals? Historically, the only real way to do that has been through market research (I don't say this on the show, but I personally have been paid a BUNCH of money to take part in market research studies!), which is expensive.
What if there was a company using AI that can give you data on what visuals will resonate with your audiences? What if it was a SaaS product that would save you a ton of money - you'd jump at it, right? We're not "promoting a product here" -- we don't do that -- we are sharing a NEW and unique solution to an old time issue.
Also, Christina is the queen of #MarketingTwitter, so it made perfect sense for us to also talk about the platform we both love to bits.
This is a GOOD one, y'all! Another show that will help prepare you for a new year. Please let us know your feedback on the show and what subjects you'd like us to cover in the new year.
Here's a scientific article about visual intelligence, and a fancy deck about how it works.
Our guest...
- Christina Garnett, Senior Insights Strategist at Vizit
Former teacher and marketing director, Christina works with Fortune 500 brands to strengthen their digital strategy. With inbound marketing and audience intelligence at the heart of her work, Christina focuses her efforts to encourage a deep dive to understand personas, competitors, and more.
With her work at VIZIT, Christina works to create strategy playbooks and visual intelligence reports in the pursuit of content that resonates with the target audience. She has a deep love for audience research and social listening, believing that to truly understand your audience, you need to listen to them.
Christina is featured in HubSpot Academy's Social Media certification course, as well as their separate course on social listening. She has been a speaker for national events like INBOUND19 and Adapted Digital Media Summit as well as local events for the Virginia SBDC. You can also find her featured in various ebooks by Social Insider, HubSpot, and Talkwalker, as well as articles by The Next Web and Meltwater.
We are "Making a Marketer"... in all ways. Check out EPISODE 71 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released song, "Too Close"! **