Facebook Advertising - A Paid Element of our Marketing — Ep. 27

December 6, 2018

Facebook advertising is necessary, and our guest on episode 27 is an industry expert on the topic. He’s an “in demand” speaker at the top social media marketing conferences, and it’s because he knows his stuff.

Our guest...

  • Azriel Ratz of Ratz Pack Media - The KING of Facebook Ads

    Through his years of experience in online marketing Azriel Ratz has perfected his strategy for companies to find their ideal audiences and create the most relevant ads for their businesses.

    Azriel's Facebook ad process is FEO (Find, Engage, Optimize). Begin by find the right audience, then engage that audience with the best possible ads, then optimize the ads to get the best possible results. To learn more about this process go to FEO.talkaboutads.com

More than anything, what’s clear on this episode is that it's crucial to test, test, test… optimize.... tweak… and test some more! It's Azriel's feeling that the ability to advertise on Facebook is easier than it used to be, and he gives us some great knowledge bombs our hosts were furiously notetaking on!

Whether you’re a pro or just getting started with FB ads, this is the show for you.

We are “Making a Marketer”... in all ways. Check this one out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

 

:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

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Cannabis Marketing - Listen Here Before You Light Up Your Marketing — Ep. 26

November 27, 2018

The Cannabis market is still in its infancy, with makers and marketers alike trying to strike while the proverbial iron is hot!

Here's the catch: there are a ton of federal limitations because, although it might be 100% legal in your state, the federal government still considers it a crime to grow and sell cannabis. This makes banking and compliance with advertising quite tricky!

Our guest...

Kendra Losee of Mota Marketing - Provider of cannabis marketing consulting, coaching and education. Grow your company and the cannabis community with their stellar marketing!

Kendra brings with her close to twenty years of marketing experience, and a whole new FRESH outlook on the ever-growing cannabis industry.

Compliance to FCC regulations and more make this a vertical of marketing that requires some support and research. Kendra's been doing the work, and this 30-minute show gives us a taste of getting started.

 

We are “Making a Marketer”... in all ways. Check this one out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

 

:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

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LinkedIn Marketing - Accelerate Your Career & Brand — Ep. 25

November 12, 2018

LinkedIn has NOT lost relevance, and this young professional has proven this over the past three years. Michaela Alexis is a powerhouse millennial speaker and LinkedIn expert. She grew her following on the platform from just 200 to 125K over the course of three short years.

Our guest…

Michaela Alexis

Michaela is a millennial LinkedIn Master, keynote speaker, trainer, author, and coach trying to shake up the business world. She’s presented Keynote Talks and Panel Discussions on the following topics: The Power of Personal Branding, Building a Mega Audience on LinkedIn, Optimizing your LinkedIn Profile, and more. She provides training workshops, influencer marketing, and LINKEDIN CONSULTING -- our topic of this show.

In listening to this show you’ll see WHY people want to know what she has to say about LinkedIn and branding in general. So many knowledge bombs are dropped on this one!

Learn that you should “share your why”... Focus on connections and not simply impressing people… LinkedIn is your “Career Insurance,” and it’s likely you’ll think about it all differently after listening to this show.

We are “Making a Marketer”... in all ways. Check this one out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.

 

:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

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Livestreaming for Success - Marketing via LIVE Video — Ep. 24

November 2, 2018

What better place to discuss live-streaming than on a LIVE show on Facebook? There is none! Our guest Stephanie Liu is a consummate PRO and absolutely a go-to person with regard to the hows and whys of going LIVE.

Our guest...

Stephanie Liu
Facebook Live Strategist & Speaker | Helping Entrepreneurs Build Their Brand and Bottom Line with Live Video

Stephanie is a social media strategist and the host of Lights, Camera, Live—a live video show that airs the first and third Thursdays of every month at 2pm PT facebook.com/heystephanieliu. The show shines a spotlight on the best and brightest marketers to help small business owners take their business from unknown to unforgettable.

This 30-minute episode will give you an appetizer of the tips and tricks you need to go live in an awesome way!

If you'd like to see it on video, check it out here: http://bit.ly/MaMEp24_FYTvid 

LIVE is hot, hot, hot, so if you aren’t already livestreaming, check out this show to learn how and why you should engage in LIVE video.

 

We are “Making a Marketer”... in all ways. Check this one out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.

:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

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AI Chatbots — Conversation as a Marketing Tool - Episode 23

October 18, 2018

A chatbot is a computer program that attempts to simulate the conversation of a human via text or voice interactions. A user can ask a chatbot a question or make a command, and the chatbot responds or performs the requested action. Today, most chatbots are either accessed via virtual assistants such as Google Assistant and Amazon Alexa, via messaging apps such as Facebook Messenger or SMS, or via apps and websites.

Our guests...

Kelly Noble Mirabella

Stellar Media Marketing

  • Experienced marketing consultant, vivacious speaker, and trusted social media guide. For over eight years, Kelly has concentrated her career on social media for business, teaching social networking skills and online marketing techniques to real estate agents, business owners, and other professionals. Beginning with a background in traditional marketing and customer service, Kelly recognized the benefit of social media for business long before it became the standard. She has since cultivated a successful business formed in 2010—Stellar Media Marketing—catering to nationwide professionals who strive to grow their own businesses with online strategies.

Suzanne Sanders

  • Suzanne Sanders is a data-driven tech marketer with early roots in the creative world, who fuses analytics and imagination to drive marketing for innovative tech and media firms. She thrives on optimizing ROI, whether using the best data science to drive investment goals, or deploying a savvy PR and social media strategy to amplify media spend. Learn more @ www.suzannesanders.work.

AI Chatbots can be used in many different ways! Our guests on this episode highlight two uses for them, which gives us all some really interesting insight into how they work. We discuss using them for both marketing and in customer service.

Check out this super informative episode.

 

We are “Making a Marketer”... in all ways. Check this one out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.

 

:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

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Exploring “Non-Agency” Life — Why Venturing Out is Worth It - Episode 22

October 9, 2018

Traditional marketing and advertising agencies are not going away, but things are absolutely changing. Whether you're already a soloprenuer or someone who has aspirations to have your own business, you'll find this episode really valuable.

Our guest...

Ilo Neukam - of The Collective SD -- Founder, Marketing Strategist

Having worked both in-house and on the agency side, Ilo understands what it takes to bring a project in on time, on budget and most importantly, on strategy. She's proud to have worked with and for an array of brands including, ABC, Applebee’s, TGI Friday’s, Hooters, Buffalo Wild Wings, Tilted Kilt, the Liberace Estate and Buzztime.  

Going out on your own and starting a business is no small feat. Having worked for corporations and agencies, Ilo and her business partner Heather knew things were changing in agency life… and they thought they had a better way.

Sourcing local talent to execute the work for their clients, rather than having the traditional agency set-up with the overhead that comes with it, is what The Collective SD is about. Ilo is one smart cookie, and we know you will learn from her on this one!

Tune in to learn about the why and how of an “anti-agency.”

It’s a quick listen (or watch if you want to check out the video) -- please share it!

We are “Making a Marketer”... in all ways. Check this one out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.

 

:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

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Being a Digital Nomad — What is it & How Can You be One? - Episode 21

September 20, 2018

We're no longer tethered to a desk with all of the technology available to us these days, right? Some employers have been slower to the mark with this, but many “workers” are moving to being “Digital Nomads,” which is what we dig into with episode 21!

There are many factors, from the tools you use, to how to set yourself up for success with scheduling and other elements. Our two guests are opposites in many ways, and they’re different experiences and insights make this a must-listen-to show.

Entrepreneur magazine wrote-up a great article about the nomad life - check it out: http://bit.ly/ep21entrarticle.

Guests...

  • Demain Ross
    Demian is a sales and marketing professional with 20+ years sales and marketing experience, specializing in digital media, social engagement, public outreach and creating quality content. Right now he works full-time in business development for Social Media Examiner. And he’s living in an RV (NOT a motorhome, as he is quick to point out!).

    Check out his “Road to 300” - https://www.youtube.com/demianross

  • Amanda Robinson
    Owner of
    Social Savvy Society - Digital marketing services and strategy. From Facebook ads and chat bots, to social media content strategy, she will help you increase your digital footprint. She’s making business life easier for the less digitally savvy for small biz & real estate. And she is just embarking on her digital nomad journey.

Here are links to a few great tools shared on the show:

These two are engaging and FUN (so many laughs), and we know you'll dig it.

We are “Making a Marketer”... in all ways. Check this one out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.

 

:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

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Harassment (Online & Offline) — Speaking Up - Episode 20

August 29, 2018

In Episode 20 we take a little departure from the normal topics of social media marketing or events. On this Facebook live show we speak with Kristy Gillentine. Kristy lives in Houston, and is VP of Public Engagement with Drive West Communications.

And she is one brave soul. She had the nerve to tell just one person about harassment she was experiencing, and what came from that is something she never expected… that person also experienced it, along with three dozen women (who have spoken up so far).

It’s an important topic. Any harassment -- online or otherwise -- shouldn’t be tolerated, and the only way to stop it or put it at bay is to keep it as part of the conversation.

It’s a quick listen (or watch if you want to check out the video) -- please share it!

Here are some resources to help you recognize what harassment is, and ways you can get help.

Thank you, Kristy. We wish you all the best on this journey--you’ve helped so many people!

 

::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

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Season 1 Reunion Show, Part 2 (Marketing Events) - Episode 19 (Season 2 Kick-Off)

August 20, 2018

This second part of our season two kick-off is a REUNION full of rockstar event professionals! A whirlwind of super smart people giving us nuggets of information, and a reason to listen back (or listen) to their past episodes. It’s the perfect way to start a new season after a summer break. Much has changed since we spoke last, and we get some new perspectives from each of them.

Here’s how the groups rolled out on this one...

GROUP 1

These three are cutting-edge #eventtech pros

Ep. 7 - Marketing a Start-Up: Scott Vitale and Rachel Stephan

Ep. 13 - Creating & Amplifying Thought Leadership: Mary Ann Pierce

We spoke about changes in their marketing approaches, the integrated tech stack (geek-out, right?), and what their social media focuses are within their businesses. Great insights!

GROUP 2

Experiential events / peer-to-peer learning / facilitation

Ep. 6 - Marketing a Different Kind of Event: Liz Lathan and Nicole Osibodu

Ep. 8 - Speaker. Podcaster. Marketer.: Thom Singer

Ep.10 - What is Inbound Marketing, Anyway?: Will Curran

Times have really changed in terms of the expectations of our attendees, and peer-to-peer learning and facilitation is more and more prevalent. These guests know first-hand how things are evolving, and offer some enlightening perspectives.

GROUP 3

Using Marketing for Your Crisis Communications

Ep. 5 - Marketers on Event Marketing: Alex Plaxen and Nick Borelli

Ep. 9 - Exhibiting as Part of Your Marketing Strategy: Danalynne Menegus

Wow, do we get some great nuggets from these three, as things have really changed in the world of events with regard to crisis management. Or have they? They really should, and we explore this VERY important issue and how it relates to marketing in particular!

Revisiting with these folks was fresh and amazing! We hope you enjoy this second hour of our REUNION… Be sure to go back and listen to season one, and stay with us moving forward. So much great content coming your way for the rest of season two! Subscribe to the show on iTunes so you get every episode as soon as it drops.

Check out Part 1 of this reunion: http://bit.ly/ep18mam - Social Marketing Chat (mostly!)

::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

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Season 1 Reunion Show, Part 1 (Getting Social) - Episode 18 (Season 2 Kick-Off)

August 13, 2018

This episode kicks-off Season Two with a bang! Season One was so full of great guests and tons of high-quality information that we decided to have a REUNION of as many of our season one guests as possible. What this means is, this is a two-parter. It was a whirlwind of welcoming guests in and out -- for sure you’ll want to listen back to season one after hearing this!

GROUP 1

Customer Service & Reputation Management via Social (Ep. 1) with Kylene Kaelin

Things have changed in the past year - Customers are now reaching out much more via FB Messenger! We revisit this important topic.
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Building Community (Ep. 2) with Brian Fanzo

“Community is the future of business.” BOOM! Brian shares more knowledge bombs with us -- always a great guest. Events are missing the mark now, but opportunities to connect face-to-face is what the newer generations crave.
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Live Streaming - Use Video to Amplify Your Message (Ep. 16) with Kelly Noble Mirabella

Number one message: if you’re going to broadcast, do it consistently! We revisit this important, HOT topic.

GROUP 2

Digital Marketing - Strategies for Building your Business and Brand (Ep.11) - Amanda Robinson and Kiki L’italien

These two were on one of our most popular episodes of season one. If you need some tips for your business, be sure to check it out. 

GROUP 3

Learn How to “Twitter Smarter” with top Twitter Pro (Ep.4) - Madalyn Sklar

Always a fountain of great information, we asked Madalyn what she thinks the biggest opportunity is for Twitter right now. Listen to hear her answer!
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Using Pinterest - Drive Traffic to Your Business (Ep.15) with Jeff Sieh & Cara Chace

We learned how crazy good Pinterest is for driving business, and we learned some more nuggets in our brief time with them on this reunion show.

We hope you enjoy this first half our our REUNION, and that it sparks you to listen to Season one! Subscribe to the show on iTunes so you get every episode as soon as it drops.

 

::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

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