Making a Marketer
Social Media Manager & MaM Co-Host Jen Cole Becomes the Guest

Social Media Manager & MaM Co-Host Jen Cole Becomes the Guest

May 20, 2022

We are always the ones interviewing, so on this one co-host Jen Cole got to be the guest!

Jen is a consummate community-builder and marketing professional. We talked about her career path, what this podcast has taught her as a professional, how it is to have the role of social media manager, and so much more.

Get to know Jen in a different way than you have before!

Her guest wish list she shared includes Tyler Anderson of Casual Fridays... and THE Jay Baer.

Our guest...

  • Jen Cole 
    Social media manager at Greteman Group and co-owner of X-Stand Standing Desk


    Jen gives brands a voice. With a background in social services, fundraising, event planning and marketing, she is a creative at heart and co-host of this podcast, hosting marketing professionals from all over the world.

    Her strongest passion is teaching brands how to build loyal fanbases around their brand, to build truly devoted communities. She strongly believes we need to keep the human element in our marketing strategies!

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We are "Making a Marketer"... in all ways. Check out episode 105 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::

** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

Evolution of Video Creation with Rob Balasabas

Evolution of Video Creation with Rob Balasabas

May 7, 2022

We have said it before and we will say it again - video is HOT!

Video has also gone through an evolution, and our guest on this episode has had his finger on the pulse of video strategies for a long time.

Rob Balasabas talks through where we've been and where he thinks we're going with video and some really solid strategies we should look at.

It's a fun convo - we would love to know what you think!

Our guest...

  • Rob Balasabas - Head of Partnerships at Uscreen

    Rob manages the Uscreen Affiliate Program, as well as Uscreen’s Influencer and Brand Partner Relationships. He’s also the host of Uscreen’s “Video Entrepreneur” Podcast where he talks to some of the top creators and industry experts about how they’ve built their businesses using videos. 

    Rob is a content creator at heart, he publishes tutorial videos and livestreams on his personal Youtube Channel and social profiles. He also has a personal podcast called “Coffee with Content Creators.” He runs a successful private membership called “CreatorsTV” using the Uscreen platform.

    When he’s not working, Rob is a husband and a dad, loves to drink coffee, and explore new places with his family.

Rob's Book Recos:
- Undistracted by Bob Goff
- Good to Great by Jim Collins

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We are "Making a Marketer"... in all ways. Check out episode 104 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::

** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

Optimal Confusion, Events Progress, & Awe & Wonder…Lessons from Life & Business with Megan Powers

Optimal Confusion, Events Progress, & Awe & Wonder…Lessons from Life & Business with Megan Powers

April 20, 2022

My solo shows have been quite popular and work well with my schedule (having to schedule just me!), so this is the third and final one of those in season five.

Every Monday, with one exception since February 8th of 2021, I have posted a “Monday Musing.” These musings are typically a story that include what I see as a business lesson. Sometimes they are just about something interesting intended to get people thinking! In this episode I talk about two that have really resonated with people on social media, and I also talk about progress and recognition in the meetings and events industry after two difficult years (the meat of this "sandwich").

Optimal Confusion 

Have you considered confusion can make you smarter? That it might fire-up a part of your brain that might have been dormant? This will get you thinking!

Events Progress

We are absolutely NOT where we were in 2019, nor should we be. We have had our challenges, but the progress the meetings and events industry is making AND recognition of those in it is important to talk about! There is data to support the progress--more can be learned on this episode of the Trade Show Talk Podcast - Episode 7 with Doug Emslie -- CEO of Tarsus and Kai Hattendorf -- CEO of UFI.

Awe & Wonder

You might not believe in symbolism, but you'll probably still think what happened to me was pretty cool. Do you ever just sit with yourself in the quiet? Amazing things can happen, and when they fall in line with a book you are reading? Even better! This resonated with a lot of people.

Our guest?

  • Do you know me? Let's connect! Here's my latest bio...
    Megan Powers is a creator and strategist who thrives on helping people learn. She has spent the majority of her career working in meetings and events, primarily serving in planning, sales, and marketing roles. Working for software companies, in a venue, in event production, and then running her own marketing agency all served as a foundation for her latest venture. She is now working for Event Marketing Partners as Senior Director, Corporate Event Marketing. 

    Megan has loved hosting and producing podcasts since 2016–she thrives on hearing stories and lessons from guests who get us all thinking in a different way. Her podcast Making a Marketer has been going strong since 2017, and she is delighted to be hosting Trade Show Talk for TSNN.

Megan's Book Reco (again): "Atlas of the Heart: Mapping Meaningful Connection and the Language of Human Experience"

 

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We are "Making a Marketer"... in all ways. Check out episode 103 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::

** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! THIS show was edited by Megan:)**

Writing for the Relationship with Amy Knightley

Writing for the Relationship with Amy Knightley

March 30, 2022

Exploring different ways we can approach writing vs just shooting from the hip is something we can all do to improve our content.

Our guest on this episode has such a clever way of pulling content from where you wouldn't consider. Not only that, but her business name and the way she approaches strategy with her clients involves a sports reference! Such an interesting way and, of course, Megan always appreciates sports references. :)

We know developing solid relationships are the key to building trust in our marketing and sales. Have you considered "writing for the relationship" as a way to approach your content?

Amy gives us some really solid tactics and strategies we can put to work right away!

Our guest...

  • Amy Knightley - Founder & Chief Strategist @ Savvy Mudder

    Amy is a marketing strategist who helps professionals design stronger connections and expand their reach. She’s best known for her gritty approach to problem solving and shifting peoples’ perception of what marketing looks like. Her consulting firm, Savvy Mudder, helps clients shift growth trajectories by analyzing datasets to listen and then build audience-centric processes and channels.

Amy's book reco: great on the job by Jodi Glickman

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We are "Making a Marketer"... in all ways. Check out episode 102 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::

** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

Turn Your Tragic Flaw into Your Super Power with Rain Bennett

Turn Your Tragic Flaw into Your Super Power with Rain Bennett

March 14, 2022

We all have flaws. Have you considered you could turn them into your super powers? Our guest on this episode will help us understand how to turn those flaws around!

Our flaws can ALSO help create stories, and Rain has made it his mission to help people tell great stories. This is a different look at communication and finding that story, in addition to helping us reframe those limiting beliefs.

Turn that obstacle into an opportunity.

He gives us a deal on his OWN book as well - you gotta listen all the way through for that!

Our guest...

  • Rain Bennett


    Rain is a two time Emmy-nominated filmmaker, writer, keynote speaker, and storytelling coach with over 15 years of experience producing documentary films. With his company
    Six Second Stories, he helps purpose-driven companies and organizations create short-form, heartfelt video stories to motivate their audiences to take action.

    His films and articles have been seen around the world and he hosts a weekly podcast called The Storytelling Lab. His mission is simple: to teach people how to leverage storytelling to grow their communities, deepen their connections, and maximize their impact in minimal time.

Rain's book recos: The War of Art by Steven Pressfield

 

We are "Making a Marketer"... in all ways. Check out episode 101 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::

** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

This is One Hundred with Content Marketing Maven, Ann Handley

This is One Hundred with Content Marketing Maven, Ann Handley

March 1, 2022

When someone this important agrees to be your 100th episode guest, you record whenever she is available! Jen and Megan were beyond delighted when THE content marketing maven Ann Handley agreed to be on 100. (We might have fan-girled just a little!)

Can you believe she used to think writing was boring? For real.  

She went from thinking she had to write about herself to writing stories about things that happened that delighted her… from thoughts, emotions, feelings… to the ridiculous stuff that goes on that she can tell stories about.

Ann has so much to teach us, and if you know who she is, you already know this. If you have not discovered her just yet, you’re in for an even bigger treat with this one. 

"I don't think writer's block is really a thing. I think that when we say we have writer's block, it's usually something else."

We talk about how to track content back to revenue, how we should reframe content as a mechanism to hone our relationships with clients and prospects over time, and so much more. 

Are you listening to your audience? Your audience will tell you what content is and isn’t working!

There are so many valuable nuggets and this EPIC episode… Even a brief chat about NFTs for good measure. 

Our guest...

  • Ann Handley

    As the world's first Chief Content Officer, Ann Handley speaks and writes about how you can rethink the way your business markets.

    Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies.

    She is a speaker, author, and member of the LinkedIn Influencer program. She’s the author of the Wall Street Journal best-seller on business writing, "Everybody Writes," and the co-author of the best-selling book on content marketing, "Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business."

    A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of digital marketing news and commentary.

Ann's book recos:

 

We are "Making a Marketer"... in all ways. Check out episode 100 -- and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::

** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

Communicating with Conviction with Mel Kettle

Communicating with Conviction with Mel Kettle

February 21, 2022

Mel Kettle believes communication is about connection and relationships, not technology. As a leader (or anyone really), if you want your communication to have conviction, you first need to make sure that you're fully connected to yourself. 

It's also important within organizations to be clear on the common purpose of the organization... and that everyone has the same values. Ask value-based questions when hiring!

We talk a lot about leadership and how we show up - if you work with or FOR people, this is the show for you.

Our guest...

  • Mel Kittle

    Mel is an expert at communication that earns trust. She understands how to create strategies that have immediate, meaningful impact. With more than two decades of experience in strategic communication and leadership and a unique educational combination of a Master of Business (Marketing) and a Master of Public Health, Mel is a valuable asset to leaders and teams that want achieve real connection and sustained engagement.

    Clients rave about Mel’s sharp insight, her ability to simplify the complex and her capacity to mobilise people and ideas so they can increase their visibility and influence.

    Mel has been recognised in the leadersHum 2022 Power List of the Top 200 Biggest Voices in Leadership.

    She is the host of podcast This Connected Life and author of The Social Association. Her second book Fully Connected is due out in mid-2022.

Mel's book reco: "Together" by Dr. Vivek Murthy

 

We are "Making a Marketer"... in all ways. Check out episode 99 -- and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::

** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

How to Find the Storyteller Within us with Chad Illa-Peterson

How to Find the Storyteller Within us with Chad Illa-Peterson

February 6, 2022

We regularly hear good marketing contains good storytelling.

It really does come up so frequently on this podcast! Our guest on episode 98 has a different approach to helping people FIND stories that are compelling.

Stories live where you may not realize, and the "Story Catcher" helps us understand that and more on this insightful episode. 

Our guest...

  • Chad Illa-Peterson
    Following a hardcore snipe hunt, botched pizzeria robbery, two years in a bear suit, and several moments atop a 6-foot unicycle, Chad Illa-Peterson (aka The Story Catcher) discovered the compelling power of stories. Today, Chad helps you find and craft the stories you didn't even know you had to create deeper connections and open a portal of belonging.

Chad's book recos: Storyworthy by Matthew Dicks
Cumulative Advantage - Mark Schaefer’s (past MaM guest!)

 

We have a new website coming SOON - MakingAMarketerPodcast.com
(not quite live at time of publishing)! 

We are "Making a Marketer"... in all ways. Check out episode 98 -- and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::

** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

Snowed-in, Playoff Time, & New Year Adventures: Business Lessons From Life with Megan Powers

Snowed-in, Playoff Time, & New Year Adventures: Business Lessons From Life with Megan Powers

February 1, 2022

Seeing lessons from everyday life requires some reflection. Do you take time to sit and think about the lessons or stories you can pull from what seems like "every day"?

After a very interesting few weeks the lessons for this episode were not difficult to pull out!

  • Being snowed-in taught me one...
  • The never-give-up mentality of my QB / team taught me another...
  • And, finally, after quite a few "new" adventures being kicked off in '22 - there was another...

This is another solo show with host Megan - just about 12-minutes again! Let us know what you think and lessons you might have learned by tweeting at us or via DM on the @MakeAMarketer Twitter or @MeganPowers Twitter accounts.

Megan's Blog - she's a writer too (blog post on this ep to come)!

Book reco (read while being snowed-in!): Atlas of the Heart by Brene Brown

 

We are "Making a Marketer"... in all ways. Check out episode 97 -- and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::

** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

Develop Influence Through  Shareable Content with Dan Gingiss

Develop Influence Through Shareable Content with Dan Gingiss

December 22, 2021

How can (and should) companies create memorable experiences that people want to SHARE? You'll learn it's not terribly difficult. And, when done consistently, it can yield some pretty awesome results!

Our guest on this episode is a friend of the show who was a guest back in Season 3 (episode 44!) -- we discussed how customer experience really is marketing. This is Dan's wheelhouse and he shares so many amazing examples with us about how word-of-mouth marketing really is the best kind.  

“A great customer experience strategy is the best way to get people talking about a brand.”

Our guest...

His book reco: Big Little Breakthroughs by Josh Linkner

 

We are "Making a Marketer"... in all ways. Check out episode 96 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::

** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

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