Making a Marketer
How a Marketer Turned Tragedy into Triumph - Dorothea Bozicolona-Volpe Comes Full Circle

How a Marketer Turned Tragedy into Triumph - Dorothea Bozicolona-Volpe Comes Full Circle

June 18, 2021

We don't all have a linear career path. Some people crushing the digital marketing space were once elementary school teachers. Others worked to catch bad guys with the government before walking down the road of marketing--the latter is this episode's guest!

Hearing the journey of someone who has had such an interesting career that was ALSO greatly impacted by a personal tragedy will get you thinking.

One of our live viewers of this broadcast said "I was hanging on her every word!" We think you will too.

Our guest...

  • Dorothea Bozicolona-Volpe 

    Dorothéa was born in New York City to French and Italian parents. Her Father’s passing caused her family to move to Europe where she became somewhat of a nomad. She‘s lived in Italy, France, Germany, Japan, Sweden, The Netherlands, and the UK.

    Dorothéa is a strategic digital marketing executive who is fluent in four languages and specializes in developing business through digital, influencer, and social media marketing for the world’s most memorable brands. She teaches marketers and business leaders how to increase value and develop strong relationships between brands and fans.

    There are 4 distinct areas of her business, Social Espionage - eCommerce, Employer & Personal Branding, Enterprise Social Networking, and Marketing Strategy 

    She’s also an avid skateboarder who tweets to relax. 

Her Ted Talk - https://www.youtube.com/watch?v=Vjy9X-sXVJg

Her book recos:

Check out the LIVE Video if you'd like to watch us chat.

 

We are "Making a Marketer"... in all ways. Check out episode 83 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

How to Succeed in Chat Marketing with Kelly Noble Mirabella

How to Succeed in Chat Marketing with Kelly Noble Mirabella

June 6, 2021

Our guest Kelly Noble Mirabella holds a (long-standing) record -- one of her previous Making a Marketer episodes on chatbots (as of writing this) is the most downloaded all-time! When we realized it goes back to season two in 2018, we knew it was time to have her back.

The options we have in marketing to reach our customers and prospects continues to evolve, as does the capabilities chat marketing provides us.

SO much strategy AND tactics covered on this show! AND, Instagram opened up chat automations the day we recorded, so we get a "hot off the presses" update on the capabilities from Kelly. This is one you WILL replay and you'll quote it if you're having trouble convincing clients to bring chat marketing into their digital marketing plans.

She shares several tools too - you gotta listen to learn what they are to get them all!

Our guest...

  • Kelly Noble Mirabella 

    Kelly is an international speaker and sought after Digital marketing educator with more than 14 years of digital marketing experience. With a flair for fun, Kelly brings her unique and engaging style to her Baby Got Bot training videos and Messenger campaigns. As owner of Stellar Media Marketing, Kelly has worked with some of the best brands in the digital space. Partnering and working with companies like AgoraPulse, Kerwin Rae, Bot Tools and Restream.io, Kelly brings the fun, and a great experience to any project. Kelly is known for creating clear and easy to follow tutorials and guides to help people tackle the world of Messenger Marketing and beyond. Kelly is also the Trainer for ManyChat and a Bot Tools Ambassador.

Kelly's Previous Eps.:

Episode 23: AI Chatbots

Episode 16: Live Streaming, along with guest Chris Strub

Her book reco: The YouTube Formula by Derral Eves

Discount time! Kelly's ManyChat PRO Discount code: Kellyfreemonth

 

We are "Making a Marketer"... in all ways. Check out episode 82 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

Social Audio, Events, & Social Media with Troy Sandidge & Dai Macdonald (”Ask Me Anything” Live Show)

Social Audio, Events, & Social Media with Troy Sandidge & Dai Macdonald (”Ask Me Anything” Live Show)

May 17, 2021

It's fun to do "ask me anything" shows from time-to-time, and this is actually the first time (it's the planner in me:) we have done one for this podcast!  Of course, the hot topic right now as every platform is adding an audio element, is social audio. We talk about it on its own and about how it can work with events...

Also - social media has evolved quite a bit. Do you think it has become more challenging to manage? We cover that!

Our guests...

  • Troy Sandidge 

    Troy is a marketing strategist, social media technician, dynamic speaker, interviewer, investor, and Twitter aficionado who has made a name for himself as a provider of crucial marketing-focused inputs that generate effective outputs and designed outcomes for growing SMBs and national multi-billion dollar enterprises.

    ​As a former Vice President of a creative agency and former Chief Strategy Officer of a brand agency, he has served as a strategist for various clients worldwide, helping them reach on average quadruple the return on investment via successful yet simple marketing systems. Troy has a reputation for being proficient at establishing brand identity, expanding brand reach, and increasing profitability through social media, video, and digital marketing strategies that emphasize storytelling using his D.A.R.T. Marketing Methodology™.

  • Dai Macdonald - Social Media Specialist at Shaky's Pizza 

    Dai is a social media, content, writing, and marketing strategy addict who still doesn't believe her job is a real thing. Storytelling is her jam. Whether it's through a blog post, a video or an image -- she loves creating captivating content that doesn't just get the message across, but gets attention.

Troy's book reco: Value Based Selling by Alan Weiss

Dai's book reco: The Hidden Psychology of Social Networks by Joe Federer

 

We are "Making a Marketer"... in all ways. Check out episode 81 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

Captivating Clubhouse with Judi Fox

Captivating Clubhouse with Judi Fox

April 30, 2021

There is HUGE upside to audio media. Here you are, reading about this podcast episode - an audio medium. This is one-way, though, right? One of the beauties of the emerging audio platforms, like Clubhouse*, is that you get to engage with others in a very personal way. You can truly interact with your community - or build one.

We have a "club" in Clubhouse called Making a Marketer! And we want to interact with you - please join us. We're going to do a Clubhouse or two as a follow-up to this episode... Judi Fox even gives YOU some calls to action inside the show.

SO many amazing nuggets about Clubhouse and some LinkedIn too (that IS her jam outside of CH, of course).

*Clubhouse is currently only on iOS, but all of this info can be applied to any audio platform!

Our guest...

  • Judi Fox 

    Judi has generated over 5 million views on LinkedIn in the last two years, and is listed as a Top 10 LinkedIn Coach for 2021 in Yahoo Finance.  She is featured in Inc Magazine, CEO Magazine, VidSummit, Video Marketing World, People of Video, and on several Top 100 Marketing Podcasts. 

    With over 18 years experience in business development and sales, Judi Fox developed the LinkedIn Business Accelerator Method. Clients are implementing this LinkedIn method to achieve more business and over 1 million content views in 90 days.

Judi's book reco: Tipping Point by Malcom Gladwell

 

We are "Making a Marketer"... in all ways. Check out episode 80 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

TikTok: Tops Platform Worldwide with Dennis Wakabayashi

TikTok: Tops Platform Worldwide with Dennis Wakabayashi

April 18, 2021

Is TikTok a silly platform? Yes. Is TikTok primed for true brand awareness? Absolutely. Our guest on this episode talks a lot about how the algorithm works so much better than most of the other social media platforms. 

It's about what TikTok has truly gotten right so far. It IS fun, AND it can be used to drive business! These two things don't have to mutually exclusive.

Check out this super informative episode about how TikTok is emerging as the top social media platform worldwide!

Our guest...

  • Dennis Wakabayashi 

    Dennis is VP of the world’s 7th largest marketing solutions company where he is responsible for the strategy and execution of integrated marketing -- also known as customer experience (CX) for Fortune 500 companies.

    In May 2020 he was named a top CX expert of the decade and ranks among the top 150 CX influencers globally. He regularly hosts/emcees marketing industry events, appears on international podcasts, and is a renowned public speaker, author, and educator. He has more than 50,000 social media followers and is dedicated to empathy, collaboration, and growth for customers and brands.

    Dennis' Business Book Reco: The Experience Maker by Dan Gingiss
    (pre-order for release Sept. 14, 2021)

We recorded this one live! If you'd like to watch it, here it is on YouTube.

 

We are "Making a Marketer"... in all ways. Check out episode 79 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

Purposeful Personal Branding with Brianne Fleming

Purposeful Personal Branding with Brianne Fleming

March 26, 2021

A business brand and a personal brand should be different, right? Distinctive? Wellll, maybe not! Our guest on this episode shares with us how we can be purposeful in our PERSONAL branding - that might be connected to our business too... and for some, it makes perfect sense.

You'll take away some really great insights that will likely make you think about tweaking your own personal brand (by the way, we ALL have one whether it's purposeful or not!).

Our guest...

  • Brianne Fleming - Brand Builder, Marketing Instructor, Pop Culture Writer, Podcast Host & Speaker, and Band Boy Fangirl

    Brianne coaches individuals and brands on how to use the power of content to turn ordinary customers into passionate superfans. The result is a dedicated audience who will grow your business and remain loyal for life!

    Her coaching style isn’t rigid or something you can find out of a textbook. Instead, she finds inspiration and takeaways from music, movies, and moments in popular culture, past and present. She also teaches branding and social media University of Florida.

    Brianne has a podcast called Making the Brand (where she recently had AJ McClean from Backstreet Boys as a guest on her pod!) and a Twitter Chat called #PopChat.


    Brianne's Business Book Reco: Stand Out by Dorie Clark

 

We are "Making a Marketer"... in all ways. Check out episode 78 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

Positive Mindset in Business with Fred Blumenberg

Positive Mindset in Business with Fred Blumenberg

March 13, 2021

We lay some groundwork in the first part of this show, talking through our guest's "why" and how he got to where he is as a positive mindset coach. 

While the word "authentic" has become kind of a buzzword, at times there is no other word, and Fred delivers on setting an authentic and positive example for us!

This is a business-focused podcast, so whether you're in business for yourself or you work for someone else, this ~30-minute show is for you. 

We can all use more positivity, and help finding some direction, no?

Our guest...

  • Fred Blumenberg - Positive Mindset Coach

    Fred is a dad, husband and coach who is well known for his high energy, enthusiasm and positive vibes! Fred believes that everyone deserves to live their best lives NOW by gaining supreme clarity on what they want, understanding their purpose, and being able to find happiness even in the toughest moments. He helps people get out of their own way by using practical tools they can use daily.

    He has created a community of more than 300 people who are solely about one thing: AUTHENTICITY. This is about sharing your vulnerabilities with others online to help facilitate healing, helping and the ability to learn from others.

Fred's book recommendation: The 10 X Rule by Grant Cardone

His podcast: The Authentic Zone

 

We are "Making a Marketer"... in all ways. Check out episode 77 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

Challenges of Communication in Media with Gary J. Nix

Challenges of Communication in Media with Gary J. Nix

February 25, 2021

For the last 75 episodes we've mostly talked strategies and tactics in marketing, but after hearing Gary speak on Clubhouse a few times, it was obvious it would be interesting to get a little philosophical & maybe even sociological on this one.

We break down what "Social Media Marketing" is, its evolution, and discuss the impact of how we communicate (or are communicated to) in digital media these days.

We get deep, y'all!

Our guest...

  • Gary J. Nix - Founder & Chief Strategist at Brandarchist

    Gary is an award-winning brand strategist who earned his stripes as a disruptor, innovator, and predictor in the entertainment, magazine publishing, and marketing industries. Known for merging traditional marketing principles with modern techniques, his expertise & distinct point-of-view in the space has positioned him as a sought after source in the advertising trades, a guest lecturer, and a subject matter expert on ethics, culture, and community as a business necessity.

    Gary's Book Reco's:
    The Invincible Company by Alexander Osterwalder
    Change by Design by Tim Brown

    Megan's Book Reco: It's Not Just Who You Know by Tommy Spaulding


We are "Making a Marketer"... in all ways. Check out episode 76 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released song, "Too Close"! **

Absolutely Accessible Marketing with Alex Heinrich

Absolutely Accessible Marketing with Alex Heinrich

February 13, 2021

This is a LANDMARK episode -- number 75! Thank you for being with us through 75 strong, as we look towards the next 75. We LOVE doing this podcast, and feel blessed that you are listening.

I believe people show up in our lives when they are meant to. After watching and listening to the amazing nuggets this guest was sharing online, she was instantly on my radar as a person we had to have on this podcast. 

The work of accessibility in digital marketing is incredibly important "as humans," as Alex states eloquently, but it's also our obligation as digital marketers to be sure as many people as possible see our marketing.

65% of humans might not. If that isn't compelling
enough to learn more, I don't know what would be! 

Every human should be able to read and hear every thing we do as marketers. Full stop. 

Grab a pen and paper for all the tips Alex gives us!!

Our guest...

  • Alex Heinrich - Digital Accessibility Advocate & Social Media Manager at St. Petersburg College

    Alex is an award-winning social media strategist from Chicago, now living in Central Florida. She has worked in higher education since 2014, and one of her big passions is teaching other digital marketers how they can create content that's both engaging and inclusive through basic digital accessibility best practices.

    She was also the “Sprout Social 2020 Always On Award Winner” in September 2020. Winners of this award are social media pros who are constantly taking in the world around them, empathizing with their community, and truly championing the power of social media.

Accessibility apps Alex shared with us: Emojipedia & MixCaptions

Book Reco: Fundamentals of Social Media Strategy: A Guide for College Campuses


If you have an input or information to share with us about digital accessibility, please DM us on Twitter!

 

We are "Making a Marketer"... in all ways. Check out episode 75! -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released song, "Too Close"! **

Scintillating Search Tips (SEO) with Diana Richardson

Scintillating Search Tips (SEO) with Diana Richardson

January 30, 2021

Do you know what gets you FOUND on the search engines? I mean, really understand how it works? 

On this show we touch on search engine optimization (SEO) basics, performance, monitoring, and how it works for small businesses and beyond...  

This is a great complement to the show we already did with Brie Anderson previously!

Our guest...

  • Diana Richardson - Social Media & Community Manager for Semrush

    Talk to Diana about SEO, SEM, Social Media or Digital Marketing strategy — she's done it all... and she loves to talk shop. Diana is the Social Media & Community Manager for the SEO division of Semrush and has been a digital marketer for over 14 years working with businesses of all shapes and sizes. She's headed up an entire Search Engine Marketing team for a large company and has been a Digital Marketing Director for a boutique marketing agency.

    A Virginia native, she's now living in Texas. You can find Diana Tweeting regularly about SEO and the search engine marketing landscape as well as her other favorite topics: wine, movies and TV.

 

We are "Making a Marketer"... in all ways. Check out episode 74 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released song, "Too Close"! **

Podbean App

Play this podcast on Podbean App