Making a Marketer

Digging into Grounded Confidence with Megan Powers

In this rare and brief solo episode, host Megan Powers takes us through the concept of grounded confidence, referencing the theory shared in Brene' Brown's book "Atlas of the Heart." 

Megan gives some of her personal background, including her unique upbringing as the youngest of nine children and how it shaped her extroverted personality and approach to learning. She reflects on her academic struggles and eventual success, highlighting the importance of leaning into one's strengths and embracing personal growth. 

Learn About... 
- Grounded Confidence: Discover how grounded confidence is important for meaningful connections. 
- Self-Assessment and Growth: Explore the idea of "I'm here to get it right, not to be right," and how self-assessment can lead to personal and professional growth. 
- Embodied Awareness: Understand the significance of listening to our bodies and how it relates to grounded confidence. 

In exploring Brown's theory, Megan explores looking at self-awareness and practice in building grounded confidence, and connecting better with others. 

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 162, and if our show moves you, please share it and let us know your thoughts!
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** Our editor Avri makes amazing music! Check out his music on Spotify! **

Elevate Your Storytelling Skills with Jay Acunzo

In this captivating episode, we delve into the art of storytelling with Jay Acunzo, an expert who helps individuals and brands become stronger storytellers. Jay emphasizes the importance of resonance over reach and challenges us to consider how we can truly connect with our audience by making them care.

Learn About...
- Resonance vs. Reach: Understand why focusing on resonance is more impactful than just increasing reach, and how it can lead to greater engagement and loyalty.
- Crafting Effective Stories: Discover the importance of having a defensible premise and how it can turn a good story into an effective one that drives action.
- Valuable and Original Content: Explore how to make your content more insightful and personal to stand out in a crowded marketplace.
- Developing Your Unique Voice: Learn how practice and feedback can help you refine your storytelling skills and make your message resonate.
- Asking Better Questions: Gain insights into how asking the right questions can lead to deeper understanding and more meaningful communication.

• Our Guest...
  Jay Acunzo is a seasoned storyteller and consultant who has worked with industry giants like Google, HubSpot, Mailchimp, and Salesforce. He hosts the podcast "How Stories Happen," where he explores the nuances of storytelling with renowned voices like Seth Godin and Ann Handley. Jay is passionate about helping others find their unique voice and believes that the key to effective storytelling lies in resonance and authenticity.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 161, and if our show moves you, please share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing music! Check out his music on Spotify! **

Insights on Transitioning from Employee to Entrepreneur with Keenya Kelly

Our guest on this enlightening episode joins us to discuss the crucial steps to take before leaving a steady job to pursue entrepreneurship. 

As the CEO of Kenya Kelly LLC, a successful video marketing and consulting agency, Keenya shares her insights and experiences that led her to write the book "Before You Quit Your Job." With over 500,000 followers and $2 million generated in her business, Kenya's advice is both practical and inspiring.

Learn About...
- The Realities of Entrepreneurship: Understand the importance of financial preparedness and the hidden challenges of running your own business.
- Strategic Planning: Discover the significance of setting a timeline and preparing mentally and financially before making the leap.
- Building a Support System: Learn how to surround yourself with the right people and seek out coaching to fill in knowledge gaps.
- The Role of Coaching: Explore the value of investing in coaching and how to choose the right coach for your needs.
- Balancing Passion and Practicality: Find out why it's essential to balance what you love with what can sustain you financially.

• Our Guest...
  Keenya Kelly is a dynamic entrepreneur and author, dedicated to helping business owners leverage video marketing to grow their brands. Her agency, Kenya Kelly LLC, specializes in developing effective video and funnel marketing strategies, empowering thousands of entrepreneurs to achieve their business goals.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 160, and if our show moves you, please share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing music! Check out his music on Spotify! **

Boost Business Confidence with Kendra Losee

In this inspiring episode we welcome back the ever-engaging Kendra Losee, a confidence and visibility strategist. Kendra shares her journey from marketing burnout to becoming a beacon for entrepreneurs struggling with imposter syndrome and visibility challenges. Dive into the depths of overcoming self-doubt, embracing imperfect action, and the transformative power of neuro-linguistic programming (NLP). 

Learn About... 
- Imposter Syndrome: Understand the insidious nature of imposter syndrome and how it paralyzes even the most seasoned professionals. 
- Confidence on Camera: Discover practical steps to build camera confidence and show up consistently, even when self-doubt looms. 
- Mindset Shifts: Explore powerful mindset adjustments that can propel entrepreneurs get past their fears and taking action. 
- The Power of Small Steps: Learn how breaking tasks into smaller, manageable steps can lead to significant progress and build momentum.
- Embracing Imperfection: Find out why perfection is not only unattainable but also unnecessary for success. 

• Our Guest... 
  Kendra Losee is a seasoned marketer turned confidence and visibility strategist. With an MBA and over 25 years of marketing expertise, Kendra helps business owners grow their visibility and confidence through strategic action. As the host of the Invisible to Invincible podcast, she blends NLP with business strategy to guide entrepreneurs from feeling unseen to becoming in-demand.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 159, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing music! Check out his music on Spotify! **

Unlock the Power of AI in Content Marketing with Andy Crestodina

We set out to talk with our guest on this one about content. What evolved is so smart and delightful... Join us for a dive that goes pretty deep into the world of how AI plays into content marketing, with the esteemed Andy Crestodina. You will have a greater understanding of AI - we promise.

Learn About...

- Defining Content Marketing: Understand the core principles of content marketing and how it differs from traditional advertising.
- Combining GA4 Data with ChatGPT: Discover how integrating Google Analytics 4 (GA4) data with ChatGPT can enhance content planning and precision.
- AI in SEO: Explore the evolving role of AI in SEO and how it can help small to medium-sized businesses rank higher in search results.
- Measuring ROI: Learn how to better measure the ROI of your content efforts by integrating data from AI tools and GA4.
- Niche vs. Broad Content Strategies: Get insights on when to narrow the focus or expand the scope of your content campaigns.

• Our Guest...
  Andy Crestodina is the CMO and co-founder of Orbit Media, an award-winning digital agency. With over two decades of experience, Andy has applied his expertise in SEO, analytics, and content strategy to drive visibility and lead generation for more than 1,000 businesses. His data-driven approaches and innovative use of AI have consistently delivered measurable impact for clients. Andy is a thought leader in digital marketing, known for his grounded strategies and keen understanding of audience behavior.

 

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 158, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing music! Check out his music on Spotify! **

Demystifying Dark Social in Digital Marketing with Krissy Buck

In this live episode, we dive into the intriguing world of dark social with our special guest, Krissy Buck. Krissy is a passionate advocate for inclusive online and in-person communities, and shares her expertise on tracking and leveraging dark social for effective digital marketing.

Learn About...
- What is Dark Social: Understand the concept of dark social and how it impacts digital marketing strategies.
- Tracking Challenges: Discover the biggest hurdles brands face in tracking dark social activity.
- Gen-Z & Dark Social: Explore how Gen-Z interacts with brands through private messaging apps and the implications for marketers.
- Effective Tools and Techniques: Learn about the tools and techniques that can help marketers track dark social traffic beyond traditional analytics.
- The Future of Dark Social: Insights into where dark social is heading, particularly in terms of tracking, attribution, and engagement with younger audiences.

Our Guest...
Krissy Buck is the Program Director of Shock Starter, a student-led digital marketing agency, and an educator at WSU Tech. With experience as Chief Community Officer at QuiCC, Krissy expanded their user base to 77 countries in just ten months. She also serves as Vice Chair of Digital Wichita, a non-profit dedicated to educating the local marketing and business community on the latest digital marketing trends.

We recorded this one LIVE - go HERE to see us on video.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 157, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing music! Check out his music on Spotify! **

Season 8 Kick-Off - Season 7 Reunion Show (Pt.2)

This is part two of our Season 7 reunion / Season 8 kick-off!

If you're new here, we kick-off every new season with reunion shows, welcoming back each guest from the previous season. We briefly revisit their episodes and ask them one BIG question! It's always super fun, and we hope it will encourage you to listen back if you missed their episodes. This is part two of two.

The one big question:

What is a business lesson you have learned (positive or negative!) in 2024 that would help our listeners?

• Our Guests...
  Courtney Smith Kramer: Outsourced Executive Creative Director, Fractional CMO, author, and shenanigan maker. Courtney shares her experience of moving from San Jose, California to Lisbon, Portugal and the transformative impact it had on she and her husband Bryan's lives and businesses (Bryan and Angus Nelson were guests on the same episode).
  Episode 150 - Career and Living Transitions
• Gary Ware: Founder of Breakthrough Play, author, corporate facilitator, and keynote speaker. Gary discusses the importance of play in combating burnout and shares insights on how to incorporate play into professional life.
  Episode 151 - Play to Combat Burnout
• Stefan Slattery: Head of Strategy in Emerging Markets at Halo Media. Stefan talks about the evolving role of events in marketing strategies and the importance of adapting to changes in event participation.
  Episode 138 - Events as Part of Go-To-Market Strategy
• Brooke LeBeau: Owner and Creative Guru at Artfully Creative Studio. Brooke discusses the challenges and rewards of freelancing, especially after a significant life change like moving to a new city.
  Episode 135 - Freelancing and Finding Balance
• Phil Mershon: Director of Experience at Social Media Examiner and author of "Unforgettable Experiences." Phil shares his expertise on creating memorable events that leave a lasting impact.
  Episode 134 - Creating Unforgettable Experiences
• Jessica Phillips: Relationship Marketing Agency Owner at NOW Marketing Group and host of Social Media Week Lima. Jessica talks about the CARE approach to marketing and the importance of building meaningful relationships.
  Episode 143 - Exploring the CARE Approach to Marketing

 

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 156, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing music! Check out his music on Spotify! **

Season 8 Kick-Off - Season 7 Reunion Show (Pt.1)

If you're new here, we kick-off every new season with reunion shows, welcoming back each guest from the previous season. We briefly revisit their episodes and ask them one BIG question! It's always super fun, and we hope it will encourage you to listen back if you missed their episodes. This is part one of two.

The one big question:

What is a business lesson you have learned (positive or negative!) in 2024 that would help our listeners?

The guests who joined us...

• Troy Sandidge: Chief Strategist at Strategy Hackers, a growth marketing professional, and keynote speaker. Troy shares his journey of creative resiliency and the importance of community connections.
  

  Episode 146 - Turn Online Connections into Real Business & More
  
  

• Liz Lathan & Nicole Osibodu: Founders of The Community Factory and Club Ichi. They discuss the evolving nature of community management and the importance of fostering genuine connections.
  Episode 148 - Community as a Service
  
  
• Anne Hohenberger: A seasoned freelance writer with expertise in B2B communications. Anne provides insights on effective client management and the importance of continuous learning.
  Episode 152 - Fire-Up Your Freelance Writing

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 155, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing music! Check out his music on Spotify! **

Building Brand Momentum Through Marketing Strategy with Bri Seeley

In this exciting finale of Season 7, we chat with Bri Seeley, an acclaimed entrepreneur coach, TEDx speaker, and award-winning businesswoman. Bri shares her insights on maintaining balance while pursuing ambitious goals, the importance of a cohesive marketing strategy, and the evolving role of social media in business.

Learn About...

- Mindset Shifts for Success: The essential mindset changes that help entrepreneurs achieve high levels of success without diminishing their own worth.
- Balancing Ambition and Well-being: Practical strategies for maintaining personal well-being, while also pursuing big business goals.
- Holistic Marketing Approach: How to integrate various marketing elements into a cohesive strategy for more consistent and successful outcomes.
- Data-Driven Decisions: The role of data in crafting effective marketing strategies and ensuring all elements work together seamlessly.
- Actionable Steps for Overcoming Overwhelm: Immediate steps entrepreneurs can take to gain momentum and clarity in their business ventures.

Our Guest...

• Bri Seeley 
  A TEDx Speaker and award-winning business woman, Bri Seeley is The Entrepreneur Coach. She works with highly ambitious female entrepreneurs to defy reality by bringing their most unrealistic goals to life without overworking, under-living, or sacrificing themselves for their audacious visions. Bri uses a high-touch, bespoke approach to unapologetically help you design and create long-term, sustainable, and profitable success.
  
  You may have seen her winning awards for Female Entrepreneur of the Year in 2023 and Business Coach of the Year in 2020 or on any number of press outlets such as Good Morning America, The TODAY Show, Forbes, Entrepreneur, Women’s Health, and more.

Bri has a new podcast - CHECK IT OUT!

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 154, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing music! Check out his music on Spotify! **

Integrated Marketing with Ecommerce Strategies with Jeff Howell

In this episode, we delve into the dynamic world of e-commerce with Jeff Howell, a seasoned marketing professional who has successfully transitioned into the e-commerce space. Jeff shares his journey, insights, and practical tips on how businesses can effectively integrate e-commerce solutions into their marketing strategies.

Learn About...

- Transitioning to E-commerce: Jeff discusses his journey from traditional marketing to e-commerce, highlighting the skills and strategies that helped him succeed.
- Choosing the Right Platform: Get valuable advice on how to select the best e-commerce platform for your business needs, considering factors like product type, shipping, and tax regulations.
- Scaling Your E-commerce Business: Understand the importance of scalability in e-commerce platforms and how to plan for future growth.
- Leveraging Social Media: Discover how to use platforms like TikTok to enhance your e-commerce strategy and build a personal brand that resonates with customers.

Our Guest...

• Jeff Howell
  With a rich background in marketing and a passion for authenticity, Jeff has carved a niche in the e-commerce industry. His mission is to help businesses integrate well-executed e-commerce solutions into their existing marketing strategies, ensuring long-term success.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 153, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing music! Check out his music on Spotify! **