Making a Marketer
Overcoming Imposter Syndrome with Dr. Allana Da Graca

Overcoming Imposter Syndrome with Dr. Allana Da Graca

October 17, 2021

We all have those moments, whether we are in the C-Suite or just out of college! Questioning ourselves is natural, and we can be intentional in how we deal with these "imposter" thoughts. Recognizing that's what is happening is the first step... then what?

Our guest Dr. Allana Da Graca helps us get out of our heads on this one!

Her first book is quite inspiring - Tomorrow Can't Wait: An Inspirational Book Offering Persistence for a Lifetime.

Harvard Business Review article mentioned on the show.

Our guest...

  • Dr. Allana Da Graca 

    Obsessed with building authentic engagement, Dr. Allana helps people share their genius without apology. This has a major influence on their perception and ability to reach new milestones. She helps remove tech overwhelm and makes complicated processes become tangible steps that make goal attainment possible. Having helped more than 20 thousand individuals through her 23-year tenure as a Professor and Communication expert, she has been featured in FOX News, NBC, BNN, WERS, WMUA, Dorchester Reporter, Boston Globe, The TEDx stage, WBOC, Shoutout Atlanta, Atlanta Voyage, EPOCH Times, and the UMASS Daily Collegian. She has been awarded the Robert C. Ford Fellowship, Martin Luther King Civic Leader Award, Laureate International Appreciation, and many more. 

    Her book reco: Expert Secrets Power Your Profits by Susie Carder

  •  

We are "Making a Marketer"... in all ways. Check out episode 91 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::

** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

How to Ask the Right Questions with Angus Nelson

How to Ask the Right Questions with Angus Nelson

September 25, 2021

Season 5 is holding nothing back, and this episode featuring Angus Nelson is no exception. He blew our minds, motivated us, inspired us, taught us, and made us laugh.

When we enter a conversation with curiosity and an open mind, it’s disarming. It shows the other person that you value their thoughts and feelings, and it opens the door to trust. When we ask the right questions, we create an entirely different dynamic, and Angus gives us the tools to get started.

More than likely you'll listen to this episode more than once -- there's so much GOLD in this one!

Our guest...

  • Angus Nelson 

    Angus is a men’s executive coach, one of America’s top performance strategists and Founder of Evolve Men Coaching. He helps ambitious men find fulfillment for a life of meaning and purpose. His past clients include members from Fortune 50 brands to celebrity personalities while also speaking at headquarters for America's top brands such as Walmart, Coca-Cola, BMW, Disney, Whole Foods, and Adobe. Angus is married with three children and lives in Nashville, Tennessee with their 2 bougie dogs.

    GIFT from Angus: "7 Questions to Change Your Life"
    His book reco: Expert Secrets by Russel Brunson
    His Instagram is a great place to follow / connect with him!

 

We are "Making a Marketer"... in all ways. Check out episode 90 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::

** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

Business Lessons From Life with Host Megan Powers

Business Lessons From Life with Host Megan Powers

September 19, 2021

This our very first "no guest" episode! It's an idea host Megan has been toying with -- to add a third episode each month that's a very brief recap on recent marketing news or a "what I learned" recently sort of thing. We really look forward to your feedback if this is something you'd like more of as a supplement to the two episodes per month we normally publish.

Megan had a BIG birthday recently and through that adventure there were a few things that occurred to her that are life / business lessons. It's just about 12-minutes long, and she also did the editing herself on this one, so please forgive if it's a little less smooth than normal:).

Let us know what you think via DM on the @MakeAMarketer Twitter or @MeganPowers Twitter (she also gives her email you can get if you listen).

 

Megan's Blog - she's a writer too!

Book recos:
Cumulative Advantage - Mark Schaefer’s (past MaM guest!) new book
It’s Not Just Who You Know by Tommy Spaulding

 

We are "Making a Marketer"... in all ways. Check out episode 89 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::

** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

Personal Branding Can Drive Sales (& SO Much More!) with Cass McMann

Personal Branding Can Drive Sales (& SO Much More!) with Cass McMann

September 1, 2021

Have you ever thought about how your personal brand might affect sales? We talk about so much more on this episode, but our guest's insight on how our personal brand is a reflection on everything is super interesting!

"...so when you think you work for a company, you're really working in the best interest of them. And, unfortunately, some organizations just don't put their people at the center. And so we as individuals have a responsibility to ourselves, I believe, to put ourselves at the center of what we do. And so your brand is doing that -- in every way..."

Truly, this episode gets DEEP in a way you might not expect, given the title of the show. We would LOVE to hear what you think! If you comment on our Twitter, we would love, love, love that! 

"...be brave and put your authentic self in the world... the world needs you."

Our guest...

  • Cass McMann 

    Cass McMann is the principal and founder of Know Better, Do Better Consulting - an organizational development firm relentlessly focused on building inclusive cultures while streamlining institutional processes. Cass partners with clients to create cultures that thrive in business because of their inclusivity. Know Better Do Better Consulting builds upon what clients do well while filling in the gaps of what is unknown to streamline processes, building healthy corporate culture, and creating a sense of belonging.

    Because when organizations know better, they do better.

    Her twenty years as an award-winning sales and hospitality professional has fueled her passion for people, processes, and organizational culture. Her superpower is making sense of what may feel like chaos while developing business practices that put people at the center. The future of successful businesses hinges on their organizational ability to maintain a space where their members are seen, valued, respected, and protected.

Cass' Blog - please check it out -- do much good stuff!

Her book reco: You, Inc.- The Art of Selling Yourself - Harry Beckwith and Christine Clifford

 

We are "Making a Marketer"... in all ways. Check out episode 88 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::

** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

Part 2 - Season 5 Making a Marketer Kick-Off - Season 4 Reunion

Part 2 - Season 5 Making a Marketer Kick-Off - Season 4 Reunion

August 24, 2021

Our FIFTH season is officially ON.

We're continuing the reunion tradition with part two of our season five kick-off with this one. The funniest and "not approved for public consumption" stuff went on behind the scenes while we had some technical difficulties, and it's chock-full of great nuggets from every guest! "Quotables" as Jen says.

In this second part we have brought together (10 people!) Rob & Kennedy, Dennis Wakabayashi, Dorothea Bozicolona-Volpe, Chris Craft, Nathalie Gregg, Alexis Heinrich, Melissa Majors, Judi Fox, and Gary Ware!

We check in to recap their episode and have them answer "one big question"...

This time: "What is the biggest business lesson you've learned through this (ongoing) pandemic that will help you (and our listeners) forevermore?" 

The result is a very insightful and lively conversation!

GUESTS & their episodes from season four:

Rob & Kennedy - Mastering Email Marketing, Ep. 66

Dennis Wakabayashi - TikTok - Top Platform Worldwide - Ep. 79

Dorothea Bozicolona-Volpe - How a Marketer Turned Tragedy Into Triumph - Ep. 83

Chris Craft - Crafting Creative Copy Writing - Ep. 67

Nathalie Gregg - The Power of Twitter Chats - Ep. 62

Alexa Heinrich - Absolutely Accessible Marketing - Ep. 75

Melissa Majors - Inclusivity as a Business Advantage - Ep. 84

Gary Ware - Transforming Culture - Ep. 59

Judi Fox - Captivating Clubhouse - Ep. 80

 

We are "Making a Marketer"... in all ways. Check out episode 87 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::

** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

Part 1 - Season 5 Making a Marketer Kick-Off - Season 4 Reunion

Part 1 - Season 5 Making a Marketer Kick-Off - Season 4 Reunion

August 11, 2021

FIFTH SEASON?! Yes!

We started a tradition when heading into season two of having reunions of the previous season's guests, and it's the highlight of doing this show for us!

In this first part of the season four reunion we have brought together Troy Sandidge, Gary J. Nix, Jim Fuhs, Diana Richardson, Kendra Losee, and Christina Garnett!

We check in to recap their episode and have them answer "one big question"...

This time: "What is the biggest business lesson you've learned through this (ongoing) pandemic that will help you (and our listeners) forevermore?" 

The result is a very insightful and lively conversation!

GUESTS & their episodes from season four:

Troy Sandidge - Marketing Strategy, Ep. 65

Gary J. Nix - Challenges in Media Communication - Ep. 76

Jim Fuhs - How to Build a Livestreaming Show - Ep. 69

Diana Richardson - Scintillating Search Tips (SEO) - Ep. 74

Kendra Losee - Marketing CBD - Ep. 60

Christina Garnett - Visual Intelligence - Ep. 71

 

We are "Making a Marketer"... in all ways. Check out episode 86 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::

** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

Online Video Mastery with Chuck Moran

Online Video Mastery with Chuck Moran

July 29, 2021

** BONUS EPISODE **

This episode is dedicated to our beloved Elizabeth Glau who was a co-host of this show for the first two seasons. She lost her battle with metastatic breast cancer on July 19th, 2021. She was an incredible soul and was an integral to our success from the start. 💟

------------------------

Video content remains HOT. And, many people are still hesitant to create videos. Chuck Moran of Bald Guy Studio and Online Video Mastery has some incredible tips for how to create videos (that don't suck) using your smartphone. This awesome BONUS episode is worth the 30-minutes based on all the tool tips alone. My guess is you'll also want to take Chuck's course because he is just so good.

Take his class! Learn more and use this link for a discount (coupon code mpowers100off and they’ll get $100 as friends of our podcast). You'll be creating (or improving) your videos in no time.

Our guest...

  • Chuck Moran 

    As Owner and Chief Bald Guy at Bald Guy Studio, Chuck has over 40 years experience in graphic design and marketing communications, including website design, branding, social media and print design for organizations of many sizes.

    The pandemic brought opportunity. Chuck’s team was hired to create a Zoom training to help artists teach classes online, and he recently developed a workshop to show members of a state association how to create videos with their smartphones. Those projects have now become courses under his new brand, Online Video Mastery..

    A graduate of the University of Virginia, Chuck is a native and resident of Charlottesville, Virginia where he operates his businesses between family activities and walking his dog, Rocky McDuff.

Watch the video of this episode, recorded live: BONUS, Ep. 85

 

We are "Making a Marketer"... in all ways. Check out episode 85 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

Inclusivity as a Business Advantage with Melissa Majors

Inclusivity as a Business Advantage with Melissa Majors

July 5, 2021

Sometimes you hear someone speak and instantly get the feeling you must know that human! And, they must be a guest on this podcast -- this guest is that person.

We rounded out season four with a deep and truly enlightening conversation about inclusivity in leadership with Melissa Majors!

This discussion shed light on the ties between emotion and actual physical pain, what it means to truly lead with a mind for inclusivity, and the idea that inclusion really does fire up our spirits. 

Melissa has published a book that should be required reading for every human. If you haven't heard her speak, you are in for a treat with this final episode of season four!

Quote from Melissa: “Inclusion is more than a moral obligation - it’s a competitive advantage.”

Her book:
The 7 Simple Habits of Inclusive Leaders
A guilt-free guide on how to boost innovation and performance by involving others equally

Our guest...

  • Melissa Majors, “The Inclusive Leadership Expert” 

    CEO of Melissa Majors Consulting, she is an innovator and optimizer of education, inclusion, & leadership strategies. She has dedicated her career to maximizing the business impact associated with these areas of focus.

    The team at Melissa Majors Consulting has extensive experience and a proven reputation for driving better business outcomes through innovative and inclusive strategic planning. They bring deep expertise in improving profitability and innovation, boosting organizational performance, and optimizing inclusion strategies. Melissa formally studied strategy and innovation at Harvard University.

    Melissa is a crowd-pleasing speaker who masters brain-friendly talks that engage her audiences and spark not just inspiration, but action as well.

    She is featured in publications such as Forbes Magazine, Smart Meetings, The Meeting Professional, NorthStar Meetings Group’s Eventful Podcast, The Event DR, and on the keynote stage at events such as Meeting Professional International’s WEC, The Northwest Event Show, Catalyst Events, Legg Mason’s DEI Conference, and many more.

 

Her book recos:

Check out the LIVE Video if you'd like to watch us chat.

A couple of great blog posts by Melissa:

 

We are "Making a Marketer"... in all ways. Check out episode 84 (last ep of season 4!) -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

How a Marketer Turned Tragedy into Triumph - Dorothea Bozicolona-Volpe Comes Full Circle

How a Marketer Turned Tragedy into Triumph - Dorothea Bozicolona-Volpe Comes Full Circle

June 18, 2021

We don't all have a linear career path. Some people crushing the digital marketing space were once elementary school teachers. Others worked to catch bad guys with the government before walking down the road of marketing--the latter is this episode's guest!

Hearing the journey of someone who has had such an interesting career that was ALSO greatly impacted by a personal tragedy will get you thinking.

One of our live viewers of this broadcast said "I was hanging on her every word!" We think you will too.

Our guest...

  • Dorothea Bozicolona-Volpe 

    Dorothéa was born in New York City to French and Italian parents. Her Father’s passing caused her family to move to Europe where she became somewhat of a nomad. She‘s lived in Italy, France, Germany, Japan, Sweden, The Netherlands, and the UK.

    Dorothéa is a strategic digital marketing executive who is fluent in four languages and specializes in developing business through digital, influencer, and social media marketing for the world’s most memorable brands. She teaches marketers and business leaders how to increase value and develop strong relationships between brands and fans.

    There are 4 distinct areas of her business, Social Espionage - eCommerce, Employer & Personal Branding, Enterprise Social Networking, and Marketing Strategy 

    She’s also an avid skateboarder who tweets to relax. 

Her Ted Talk - https://www.youtube.com/watch?v=Vjy9X-sXVJg

Her book recos:

Check out the LIVE Video if you'd like to watch us chat.

 

We are "Making a Marketer"... in all ways. Check out episode 83 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

How to Succeed in Chat Marketing with Kelly Noble Mirabella

How to Succeed in Chat Marketing with Kelly Noble Mirabella

June 6, 2021

Our guest Kelly Noble Mirabella holds a (long-standing) record -- one of her previous Making a Marketer episodes on chatbots (as of writing this) is the most downloaded all-time! When we realized it goes back to season two in 2018, we knew it was time to have her back.

The options we have in marketing to reach our customers and prospects continues to evolve, as does the capabilities chat marketing provides us.

SO much strategy AND tactics covered on this show! AND, Instagram opened up chat automations the day we recorded, so we get a "hot off the presses" update on the capabilities from Kelly. This is one you WILL replay and you'll quote it if you're having trouble convincing clients to bring chat marketing into their digital marketing plans.

She shares several tools too - you gotta listen to learn what they are to get them all!

Our guest...

  • Kelly Noble Mirabella 

    Kelly is an international speaker and sought after Digital marketing educator with more than 14 years of digital marketing experience. With a flair for fun, Kelly brings her unique and engaging style to her Baby Got Bot training videos and Messenger campaigns. As owner of Stellar Media Marketing, Kelly has worked with some of the best brands in the digital space. Partnering and working with companies like AgoraPulse, Kerwin Rae, Bot Tools and Restream.io, Kelly brings the fun, and a great experience to any project. Kelly is known for creating clear and easy to follow tutorials and guides to help people tackle the world of Messenger Marketing and beyond. Kelly is also the Trainer for ManyChat and a Bot Tools Ambassador.

Kelly's Previous Eps.:

Episode 23: AI Chatbots

Episode 16: Live Streaming, along with guest Chris Strub

Her book reco: The YouTube Formula by Derral Eves

Discount time! Kelly's ManyChat PRO Discount code: Kellyfreemonth

 

We are "Making a Marketer"... in all ways. Check out episode 82 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

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