Using Pinterest - Drive Traffic for Your Business - Episode 15

May 6, 2018

Many of us were HOT on Pinterest when it first came out. It was really easy to go down the rabbit hole of spending hours in there creating the house, wedding, whatever of our dreams!

Here’s the thing -- it’s a stellar business tool. On Episode 15 host Megan Powers, along with her co-hosts Elizabeth Glau and Jen Cole, welcome two Pinterest EXPERTS who give us SO many knowledge bombs about the platform! Pinterest is not social media, it’s a traffic-driving machine.

You’ll likely listen to this show more than once -- even we will, and we were on it! That’s how much value this episode provides about marketing your business using Pinterest.

Our guests...

JEFF SIEH is a visual marketing consultant, specializing in Pinterest, Instagram, and video.  Jeff is the owner and Creative Director at His Design, Inc. where he has worked to help clients market themselves in the best way possible using a variety of mediums for over 14 years. He is also “Head Beard” at Manly Pinterest Tips where he is the creator and host of The Manly Pinterest Tip Show. With top tips, comedy, storytelling, and just plain fun, Jeff teaches Pinterest techniques like no other. Jeff is also on the Social Team at Social Media Examiner and manages their Pinterest and Instagram as well as appearing in and producing much of their live video content. Visit www.manlypinteresttips.com where Jeff explores visual marketing with character as big as his beard.

 

CARA CHACE Pinterest Marketing + Squarespace Design are her JAM. She started in social media marketing in 2011 by managing 13 million fans across 17 social media accounts for a worldwide band. Since then, she’s gone on to create hashtag campaigns for cities and their tourism boards, websites for entertainers and small businesses, and online courses to help online entrepreneurs like YOU figure out this whole digital marketing puzzle for your business.

When she’s not geeking out on Pinterest and Squarespace, she’s listening to music, reading in fuzzy slippers, or entertaining her kiddo with dance parties and doing the "funny faces" on Snapchat.

Grab your favorite note-taking tool -- you’re going to need it for all the awesomeness these experts share on this Making a Marketer episode.

Show sponsor: Powers of Marketing -- strategic communication consulting!

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Retail Marketing - Tips & Hacks to Save Your Business Money - Episode 14

April 21, 2018

Host Megan Powers welcomes this mid-month guest all the way from Sydney, Australia! Episode 14 brings special guest Salena Knight in what amounts to a “teaser” on Retail Marketing. Even better news? So much of this can be applied to other types of businesses.

Salena Knight is a retail strategist, consultant, and speaker who loves speaking about growing cash flow, sales and profits through customer experience, digital marketing, and customer attraction/retention strategies. Her passion is to help independent retailers like YOU to have a profitable retail business – without burning out. Successfully building, growing, and then selling a multi-award-winning chain of retail stores, she now focuses on empowering other retailers to build their businesses.

Salena shares her background - how she got “here” - and THIS gold:

- Cash Flow: 3 Places your business is leaking and how to fix it.
- 3 Hacks to significantly change your online store.

On this live show we had a great question from a viewer too, so Selena had a bunch of great tips. Here's the link to a retail guide she created!

Also be sure to check out her Podcast on iTunes - Bringing Business to Retail.

 

Show sponsor: Powers of Marketing -- strategic communication consulting!

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Marketing Gold: Creating & Amplifying Thought Leadership - Episode 13

April 11, 2018

Host Megan Powers, along with co-hosts Elizabeth Glau and Jen Cole, welcome guests Ina Yulo and Mary Ann Pierce on episode 13 to talk creation and amplification of thought leadership. Marketing is about amplifying your message, and sharing thought leadership through marketing channels is key.

Our guests...

Ina Yulo - Senior Content Strategy Manager at BrightTALK, Ina has been listed on the Women in FinTech Power List for two years in-a-row and has spoken or moderated for conferences on Blockchain, FinTech, Payments, Women in Tech, and Marketing.

Mary Ann Pierce - In 2017 “Meetings & Conventions Magazine” named Mary Ann Pierce, founder and CEO of MAP Digital, as one of “The Top 25 Women in the Meetings Industry,” noting: “Pierce is ahead of the curve, as the rest of the industry now embraces data capture and analytics as the next frontier.”

Data is crucial. What you do with that data is even more so! On this show we have two guests who on the surface might seem like competitors, but this collaborative conversation shows that there is room for everyone. Two very bright women address data and its place in the industry AND the continued importance of events and face-to-face communication. Using data in cooperation with these face-to-face experiences is gold.

Sit back and tune in as we make a marketer...

 

Show sponsor: Powers of Marketing -- strategic communication consulting!

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Ground Marketing - The New Guerilla Marketing - Episode 12

March 31, 2018

Host Megan Powers welcomes Michael Arias on this mid-month(ish) show! Episode 12 brings us a quick lesson on Ground Marketing, and the success Michael has had with it and his clients.

As Michael reminded us on this show, there is "riches in the niches." His niche is Dental Marketing.

Michael is "The Dental Marketer" and he has a podcast by the same name -- The Dental MarketerHe’s worked with several dentists, dental groups, dental consultants, and agencies. He loves educating anyone who is interested on how to market their dental practice. I was a guest on his podcast, and it hit me -- I bet our listeners would love to learn about Ground Marketing, which is the type of marketing his team teaches.

Check out this quick 30-minute show!

Other ways to find Michael:

If you'd like to see the video recording of the show, here you go - Episode 12 Video.

 

Show sponsor: Powers of Marketing -- strategic communication consulting!

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Digital Marketing - Strategies for building your brand & business - Ep. 11

March 17, 2018

Episode 11 recorded on International Women’s Day when we were happy to have as our guests - Amanda Robinson and Kiki L’italien… 2 ROCKSTAR women business owners.

WOW. That’s the one word I can come up with to describe Episode 11! Host Megan Powers, along with her co-hosts Elizabeth Glau and Jen Cole, welcome two marketing experts -- Amanda Robinson and Kiki L’Italien.

  • Amanda Robinson
    Owner of Social Savvy Society - Digital marketing services and strategy. From Facebook ads to social media content strategy, see how she can help you increase your digital footprint. She’s making business life easier for the less digitally savvy for small biz & real estate.

  • Kiki L’italien
    Founder & CEO of Amplified Growth & host of Association Chat. Amplified Growth is a DC-based digital marketing consultancy specializing in SEO, social media, and content strategy for associations and commercial clients.

We talk strategy on this one, and there are a ton of nuggets shared about running your own business, personal branding, specific tools & tips, and so much more! {Like Chatbots - do you know about chatbots? Here’s an example from Amanda - Valentines Chatbot}

Whether you’re a seasoned pro or a beginning marketer, we guarantee you’ll gain a ton of valuable insight from this one.

Sit back and relax, and make sure you have a way to take some notes (or re-listen if you’re driving or working out!) -- you’ll want to... on this Making a Marketer.

 Show sponsorPowers of Marketing -- strategic communication consulting!

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Marketing Automation… What is Inbound Marketing Anyway? - Episode 10

March 10, 2018

On episode 10 host Megan Powers chats with guest Will Curran - a heavy-duty #eventprof… He’s Founder and Owner of Endless Events, AKA their “Chief Event Einstein.” He's also host of his own show EventIcons and current president of the AZ chapter of ILEA.

On this 30-minute show we talk about marketing automation. When people hear “Inbound Marketing,” they might think they know what it is based on the name, but it’s multi-layered. Will breaks it down, and likely makes us all believe we should be using a marketing automation tool! These tools aren't cheap, but they can replace many tools we’re already paying for.

Give this quick episode a listen, and see how you can automate your marketing and sales processes.

 

Show sponsorPowers of Marketing -- strategic communication consulting!

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Exhibiting as Part of Your Marketing Strategy - Episode 9

February 6, 2018

Megan Powers and her co-hosts Elizabeth Glau and Jen Cole - along with their guests - talk exhibiting on this one. This is part of the marketing equation, so we thought we should speak with two meeting industry (and marketing) pros on this important topic.

Guests...

  • Danalynne Menegus is a B2B Marketer, Writer, and Storyteller. She currently works as an Editor and Writer for Corporate Event News and as a freelance writer, editor, and marketer.
  • Terence Donnelly is Vice President of Sales for Experient - has been there more than 13 years. He’s especially passionate about the technology that accompanies the events space, and within exhibiting in particular. He’s also one of the hosts of TSNN’s weekly “Tweet Chat” called #ExpoChat - every Wed. at 1pm EST.

Having exhibiting at tradeshows in your marketing mix is certainly something that makes sense for many businesses. We talk quite a bit about that, but we also talk about how to select which shows to participate in, and what else you might be able to do alternatively as part of a trade show.

We also discuss hosted buyer programs, including social media as part of your communication plan (sponsor benefit!), and more.

Sit back and enjoy this insightful conversation with two of the best folks in the industry.


Show sponsor
Powers of Marketing -- strategic communication consulting!

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Speaker. Podcaster. Marketer. You Should Know Thom Singer! - Episode 8

January 29, 2018

On Episode 8 host Megan Powers talks with professional speaker Thom Singer. Thom is a certified speaking professional (CSP) via the National Speakers Association (NSA), and is very well respected in many industries. He is going strong with his “Paradox of Potential” program, and is really well known in the meetings and events industry for being the “Conference Catalyst.” 

We talk about his start via training attorneys in marketing and sales, and his current work as a speaker and a podcaster.

This fun 30-minute show is a must-listen!

How to reach Thom:

@thomsinger

ThomSinger.com & his podcast is "Cool Things Entrepreneurs Do"

If you'd like to see the video recording, here you go - http://bit.ly/MaMEp8vid

 

::: Show produced by Corey Moss of Convergent AV Radio. :::

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Marketing a Startup - Episode 7

December 8, 2017

Join host Megan Powers as she welcomes her event industry professional guests:

Scott Vitale – Founder and CEO of Spigot Labs

Spigot Labs’ product uses RFID to streamline how you attend, organize, and engage at job fairs, conferences, and food & wine festivals. This technology allows you to take immediate action on the leads you collect in the platforms you’re already using.

Rachel Stephan – Chief snoballer at snöball Event Influencer Marketing

snöball helps event professionals cultivate trust and authenticity by putting word-of-mouth to work. snöball gives an event’s ambassadors an easy-to-use, automated event marketing tool that allows them to amplify the event reach while tending to their own digital brand.

Megan talks with her guests about their startup origin stories, marketing a startup, and more in this 30-minute MUST listen episode!

 

::: Show produced by Corey Moss of Convergent AV Radio. :::

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Marketing a Unique Event - Episode 6

November 3, 2017

Join host Megan Powers, Elizabeth Glau and Jen Cole as they welcome their guests:

Liz Lathan – Program Director, IBM Analytics & Hybrid Cloud Marketing Events, and a founding partner of Haute Dokimazo – a new kind of event conference.

Nicole Osibodu – Co-Founder of Haute Dokimazo and Owner/CEO, Pink Pineapple Event Design.

The Making a Marketer crew talk about this unique event Haute Dokimazo – an “un-conference” – with Liz and Nicole. They’ll explain what an “un-conference” is, and talk through how you actually market an event without a pre-set agenda. While events are marketing tools in and of themselves, having the opportunity to explore ideas and truly talk with other attendees is the best part.

Make sure you listen to two great pros in the industry, along with the crew (also comprised of events marketing professionals)!

 

::: Show produced by Corey Moss of Convergent AV Radio. :::

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