Making a Marketer
Ground Marketing - The New Guerilla Marketing

Ground Marketing - The New Guerilla Marketing

March 31, 2018

Host Megan Powers welcomes Michael Arias on this mid-month(ish) show! Episode 12 brings us a quick lesson on Ground Marketing, and the success Michael has had with it and his clients.

As Michael reminded us on this show, there is "riches in the niches." His niche is Dental Marketing.

Michael is "The Dental Marketer" and he has a podcast by the same name -- The Dental MarketerHe’s worked with several dentists, dental groups, dental consultants, and agencies. He loves educating anyone who is interested on how to market their dental practice. I was a guest on his podcast, and it hit me -- I bet our listeners would love to learn about Ground Marketing, which is the type of marketing his team teaches.

Check out this quick 30-minute show!

Other ways to find Michael:

If you'd like to see the video recording of the show, here you go - Episode 12 Video.

 

We are “Making a Marketer”... in all ways. Check Ep.12 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: Show sponsor: Powers of Marketing -- your communication should be strategic and POWERful! :::

Digital Marketing - Strategies for Building your Brand & Business

Digital Marketing - Strategies for Building your Brand & Business

March 17, 2018

Episode 11 recorded on International Women’s Day when we were happy to have as our guests - Amanda Robinson and Kiki L’italien… 2 ROCKSTAR women business owners.

WOW. That’s the one word I can come up with to describe Episode 11! Host Megan Powers, along with her co-hosts Elizabeth Glau and Jen Cole, welcome two marketing experts -- Amanda Robinson and Kiki L’Italien.

  • Amanda Robinson
    Owner of Social Savvy Society - Digital marketing services and strategy. From Facebook ads to social media content strategy, see how she can help you increase your digital footprint. She’s making business life easier for the less digitally savvy for small biz & real estate.

  • Kiki L’italien
    Founder & CEO of Amplified Growth & host of Association Chat. Amplified Growth is a DC-based digital marketing consultancy specializing in SEO, social media, and content strategy for associations and commercial clients.

We talk strategy on this one, and there are a ton of nuggets shared about running your own business, personal branding, specific tools & tips, and so much more! {Like Chatbots - do you know about chatbots? Here’s an example from Amanda - Valentines Chatbot}

Whether you’re a seasoned pro or a beginning marketer, we guarantee you’ll gain a ton of valuable insight from this one.

Sit back and relax, and make sure you have a way to take some notes (or re-listen if you’re driving or working out!) -- you’ll want to... on this Making a Marketer.

 

We are “Making a Marketer”... in all ways. Check Ep.11 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: Show sponsor: Powers of Marketing -- your communication should be strategic and POWERful! :::

Marketing Automation… What is Inbound Marketing Anyway?

Marketing Automation… What is Inbound Marketing Anyway?

March 10, 2018

On episode 10 host Megan Powers chats with guest Will Curran - a heavy-duty #eventprof… He’s Founder and Owner of Endless Events, AKA their “Chief Event Einstein.” He's also host of his own show EventIcons and current president of the AZ chapter of ILEA.

On this 30-minute show we talk about marketing automation. When people hear “Inbound Marketing,” they might think they know what it is based on the name, but it’s multi-layered. Will breaks it down, and likely makes us all believe we should be using a marketing automation tool! These tools aren't cheap, but they can replace many tools we’re already paying for.

Give this quick episode a listen, and see how you can automate your marketing and sales processes.

 

We are “Making a Marketer”... in all ways. Check Ep.10 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: Show sponsor: Powers of Marketing -- your communication should be strategic and POWERful! :::

Exhibiting as Part of Your Marketing Strategy

Exhibiting as Part of Your Marketing Strategy

February 6, 2018

Megan Powers and her co-hosts Elizabeth Glau and Jen Cole - along with their guests - talk exhibiting on this one. This is part of the marketing equation, so we thought we should speak with two meeting industry (and marketing) pros on this important topic.

Guests...

  • Danalynne Menegus is a B2B Marketer, Writer, and Storyteller. She currently works as an Editor and Writer for Corporate Event News and as a freelance writer, editor, and marketer.
  • Terence Donnelly is Vice President of Sales for Experient - has been there more than 13 years. He’s especially passionate about the technology that accompanies the events space, and within exhibiting in particular. He’s also one of the hosts of TSNN’s weekly “Tweet Chat” called #ExpoChat - every Wed. at 1pm EST.

Having exhibiting at tradeshows in your marketing mix is certainly something that makes sense for many businesses. We talk quite a bit about that, but we also talk about how to select which shows to participate in, and what else you might be able to do alternatively as part of a trade show.

We also discuss hosted buyer programs, including social media as part of your communication plan (sponsor benefit!), and more.

Sit back and enjoy this insightful conversation with two of the best folks in the industry.

 

We are “Making a Marketer”... in all ways. Check Ep.9 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: Show sponsor: Powers of Marketing -- your communication should be strategic and POWERful! :::

 

Speaker. Podcaster. Marketer. You Should Know Thom Singer!

Speaker. Podcaster. Marketer. You Should Know Thom Singer!

January 29, 2018

On Episode 8 host Megan Powers talks with professional speaker Thom Singer. Thom is a certified speaking professional (CSP) via the National Speakers Association (NSA), and is very well respected in many industries. He is going strong with his “Paradox of Potential” program, and is really well known in the meetings and events industry for being the “Conference Catalyst.” 

We talk about his start via training attorneys in marketing and sales, and his current work as a speaker and a podcaster.

This fun 30-minute show is a must-listen!

How to reach Thom:

@thomsinger

ThomSinger.com & his podcast is "Cool Things Entrepreneurs Do"

If you'd like to see the video recording, here you go - http://bit.ly/MaMEp8vid

 

We are “Making a Marketer”... in all ways. Check Ep.8 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

 

::: Show produced by Corey Moss of Convergent AV Radio. :::

Marketing a Startup

Marketing a Startup

December 8, 2017

Join host Megan Powers on Episode 7 as she welcomes her event industry professional guests:

Scott Vitale – Founder and CEO of Spigot Labs

Spigot Labs’ product uses RFID to streamline how you attend, organize, and engage at job fairs, conferences, and food & wine festivals. This technology allows you to take immediate action on the leads you collect in the platforms you’re already using.

Rachel Stephan – Chief snoballer at snöball Event Influencer Marketing

snöball helps event professionals cultivate trust and authenticity by putting word-of-mouth to work. snöball gives an event’s ambassadors an easy-to-use, automated event marketing tool that allows them to amplify the event reach while tending to their own digital brand.

Megan talks with her guests about their startup origin stories, marketing a startup, and more in this 30-minute MUST listen episode!

 

We are “Making a Marketer”... in all ways. Check Ep.8 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

 

::: Show produced by Corey Moss of Convergent AV Radio. :::

Marketing a Unique Event

Marketing a Unique Event

November 3, 2017

Join host Megan Powers, Elizabeth Glau and Jen Cole on Episode 6 as they welcome their guests:

  • Liz Lathan – Program Director, IBM Analytics & Hybrid Cloud Marketing Events, and a founding partner of Haute Dokimazo – a new kind of event conference.
  • Nicole Osibodu – Co-Founder of Haute Dokimazo and Owner/CEO, Pink Pineapple Event Design.

The Making a Marketer crew talk about this unique event Haute Dokimazo – an “un-conference” – with Liz and Nicole. They’ll explain what an “un-conference” is, and talk through how you actually market an event without a pre-set agenda. While events are marketing tools in and of themselves, having the opportunity to explore ideas and truly talk with other attendees is the best part.

Make sure you listen to two great pros in the industry, along with the crew (also comprised of events marketing professionals)!

 

We are “Making a Marketer”... in all ways. Check Ep.6 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

 

::: Show produced by Corey Moss of Convergent AV Radio. :::

Marketers on Event Marketing

Marketers on Event Marketing

October 20, 2017

Join host Megan Powers and her Event Marketing professional guests on Episode 5:

  • Nick Borelli – President, Borelli Strategies. Nick is an event marketing consultant, providing eventprofs with strategies to market their events more successfully.
  • Alex Plaxen – President/Founder Little Bird Told Media. Alex is passionate about using social media to amplify the reach of events. Little Bird Told Media’s tagline is “Where Online Meets Offline.”

All discuss some best practices about event marketing, the current state of event marketing, some of the different conference examples, and more.

 

We are “Making a Marketer”... in all ways. Check Ep.5 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

 

::: Show produced by Corey Moss of Convergent AV Radio. :::

We Learn How to “TwitterSmarter” with the Top Twitter Pro

We Learn How to “TwitterSmarter” with the Top Twitter Pro

October 6, 2017

The 4th episode of the Making a Marketer show is all about Twitter, sharing best practices, and even some hidden treasures you might not have known about. Join host Megan Powers with her co-hosts Jen Cole and Elizabeth Glau as they welcome their guest:

Madalyn Sklar – Social Media Speaker & Consultant and Twitter Marketing Expert

Do you take part in “Twitter Chats”? Madalyn is the master, and we talked quite a bit about how she and her team handle her weekly high-volume #TwitterSmarter chat (Thursdays, 1pm EST). We also talked about the great importance of having your social media included in a crisis communication plan for events… Is she “team 140” or “team 280”? (If you don’t know what that means, you must listen!)… and so much more (even Netscape getting a mention on this one).

Sit back, plug in and enjoy this one!

 

We are “Making a Marketer”... in all ways. Check Ep.4 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

 

::: Show produced by Corey Moss of Convergent AV Radio. :::

The LinkedIn Conversation

The LinkedIn Conversation

September 24, 2017

The third episode is our first of the mid-month 30-minute live shows!

This one is recorded on Facebook LIVE on the "Powers of Marketing" page. Join crew members Megan Powers and Jen Cole as they talk about LinkedIn — video, and "Active Status on LinkedIn Messaging."  

Has LinkedIn gotten better or worse? Do the new features make it more appealing? They talk about the overall changes, and the value LinkedIn has now and historically.

 

We are “Making a Marketer”... in all ways. Check Ep.3 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: Show produced by Corey Moss of Convergent AV Radio. :::