Episodes
Wednesday Dec 28, 2022
Pinpointing Your Personal Brand with Christine Gritmon
Wednesday Dec 28, 2022
Wednesday Dec 28, 2022
Everyone has a personal brand! And everyone who talks about personal branding approaches it in a different way.
What is a personal brand?
"I like to think of it as the version of you that lives in other people's heads."
Our guest on this episode gives us many examples of what she has done to create, develop, and hone her own personal branding over the years. We can learn a lot from this pro who has made helping others with personal branding her business.
Do you know what your personal brand is?
Our guest
- Christine Gritmon
Christine empowers professionals to step into their personal brands in a bigger, bolder way on social media. You CAN do it—she'll teach you how! She's spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, Twitter chats, and blog posts, as well as hosting her own weekly podcast, Let's Talk About Brand, and its companion Twitter chat, #ChatAboutBrand. She’s also the senior editor of the Social Media Pulse Community, a one-stop destination for social media professionals to receive training, tips, conversations, and connections.
Christine's book reco: "Everybody Writes" - 2nd edition by Ann Handley
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We are "Making a Marketer"... in all ways. Check out episode 117 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
**Our editor Avri makes amazing
music! Check out his music on Spotify!**
Wednesday Dec 14, 2022
Understanding the New Google Analytics with Brie Anderson
Wednesday Dec 14, 2022
Wednesday Dec 14, 2022
Google Analytics is a beast that is being transformed! Google's Universal Analytics is becoming GA4. Well, for some it already is, but for others who were not ready for the transition, they provided a reprieve until summer of '23!
Our guest on this episode is already using GA4 and does an amazing job of helping us understand what it is, why the changes, and how to look at things through the transition.
Even if analytics is "not your bag," this show is still super helpful in understanding what's going on with Google and how our information is being handled as users also.
Our guest
- Brie E Anderson is an analytical nerd with a soft spot for strategy. She's spent the last 10 years helping businesses of all sizes execute data-driven strategies to increase ROI. Today Brie runs BEAST Analytics, a digital marketing analytics consultancy, and contributes to leading industry publications such as Moz and Search Engine Journal.
Her YouTube page and her Facebook page are also great resources.
Brie's book reco: "Bad Ass Your Brand" by Pia Silva
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We are "Making a Marketer"... in all ways. Check out episode 116 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
**Our editor Avri makes amazing
music! Check out his music on Spotify!**
Friday Nov 25, 2022
Revenue Operations Strategy with Lindsay Martin-Bilbrey
Friday Nov 25, 2022
Friday Nov 25, 2022
We have talked before about how marketing, sales, and customer experience should work together, rather than in silos... But we have never had a guest explain there is an actual framework and strategy around this called "Revenue Operations" (Rev Ops).
Having alignment of sales, marketing, and customer success across the FULL customer lifecycle is a way to be more efficient across all departments, and Rev Ops helps you get there.
We discuss how this might be a potential solution as we could be approaching a recession. It doesn't take more staff -- Rev Ops is based around using your staff smarter across the entire organization.
Community also comes into the chat, and so much more.
Our guest...
- Lindsay Martin-Bilbrey, CMP
A lover of ice sculptures and integrations, Lindsay aims to make revenue ops, events, and technology easier for you (and your participants) to use and participants to enjoy. She brings nearly 20 years experience helping brands create experiences that leave lasting emotional impressions, while solving real business problems using a thoughtful mix of strategy, creativity, and innovation.
Lindsay is an accomplished speaker, event professional, and marketer, with work featured in the New York Times, EdWeek, Personify TV, and the Association Research Lab. Lindsay and her company have worked with brands including ICIMS, Hubspot, Ford Motor Company, Sirius XM, National Restaurant Association, Bell Helicopter, Harvard Business School, Event Marketer, and IMEX.
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We are "Making a Marketer"... in all ways. Check out episode 115 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
**Our editor Avri makes amazing
music! Check out his music on Spotify!**
Thursday Nov 17, 2022
Live Marketing NEWS & Broadcast Podcast Collab with Grace Duffy & Jeff Sieh
Thursday Nov 17, 2022
Thursday Nov 17, 2022
What happens when two podcasters join two podcasters in a combined show collaboration marketing round table? Crazy awesomeness ensues!!
We wanted to have Jeff Sieh and Grace Duffy from "Social Media News Live" on our show to talk about how they consistently do a weekly live broadcast that becomes a podcast. And they wanted to have us on to discuss the latest crazy marketing news... So we did it together and called it a "Marketing Power Panel"!
Jen and Megan recorded this live on Jeff and Grace's Social Media News Live show on Friday, Nov. 4th -- the week Elon Musk took ownership of Twitter. We discuss the implications of that, along with other marketing news, and insights about what's going on in digital marketing.
We then asked Jeff and Grace questions about doing a live show that is a consistent force, advice for someone just starting out, and got their recommended business books for our listeners!
Jeff's book reco: "Creativity, Inc." by Ed Catmull
Grace's book reco: "Building a Second Brain" by Tiago Forte
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We are "Making a Marketer"... in all ways. Check out episode 114 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
** Our editor Avri makes amazing music! Check out his music on Spotify!**
Monday Oct 31, 2022
Consistently Creating FOMO with May King Tsang
Monday Oct 31, 2022
Monday Oct 31, 2022
The "Fear of Missing Out" - or FOMO - is a real thing. Our guest on this one talks about FOMO being a good thing!
She has made it her mission to help businesses create FOMO to drive brand and product awareness and event attendance. She and Jen talk about how you can actually help drive buzz and awareness by using the hashtag even if you aren't in person at an event.
Showcasing products by creating your own "Truman Show" is also a top tactic... Check out how she thinks you can do that and more through pre-FOMO, during FOMO, and post-FOMO!
Also, May King has a giggle you will never forget.
Our guest...
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May King Tsang is the original FOMO Creator helping you to bridge the gap between Social Media and PR for your product or service launch, webinar, festival or conference.
She does this by creating Live Social Media Content on your best performing platforms.
She interviews speakers, attendees, sponsors and conference hosts to generate buzz and excitement for your business.
May King is also a live community manager for digital challenges, enriching your challenge to help attendees go from participant to buyer.
And if you’d like a one-off interview or interview series based on your area of expertise to showcase your authority in your industry, yep she can do that too!
May King's book reco: "How to Win Friends and Influence People" by Dale Carnegie
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We are "Making a Marketer"... in all ways. Check out episode 113 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
** Our editor Avri makes amazing music! Check out his music on Spotify!**
Friday Sep 30, 2022
Clarity on Agency Traction & Growth with Lindsey Bowshier
Friday Sep 30, 2022
Friday Sep 30, 2022
Our guest on this one is close to our host in more ways than one!
Lindsey Bowshier is president of a media company she is part owner of, and through years of being part of a growing agency, she and her team have implemented “traction” and the “Entrepreneurial Operating System (EOS).” She shares what that is and how her agency is using it successfully.
Her agency Tribute Media is also a HubSpot agency partner, so she shares how inbound marketing works for both her company and their clients. They’ve always had a big focus on user experience and HubSpot helps them accelerate things.
So many ideas shared through her own experience for those who own their own business or are considering it.
We also hear a bit about how they implemented a 4-day workweek!
Our guest...
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Lindsey is the president of Tribute Media, an inbound marketing agency and HubSpot partner in Meridian, Idaho (Boise for those of you who just know the one city in Idaho). Tribute Media helps businesses grow online through creating a web presence that attracts visitors, converts leads, and delights customers.
Since implementing a 4-day workweek for Tribute Media at the beginning of 2022, Lindsey uses her extra time off to travel to visit family & friends, and to see as much live music as possible.
Lindsey’s book reco’s:
“Rocket Fuel” by Gino Wickman and Mark C. Winters
“Traction: Get a Grip on Your Business” by Gino Wickman
CliftonStrengths by Gallup
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We are "Making a Marketer"... in all ways. Check out episode 112 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
** Our editor Avri makes amazing music! Check out his new song "Ain't No Fool" **
Monday Sep 12, 2022
Broadcast on Amazon Live with Chris Stone and Jim Fuhs
Monday Sep 12, 2022
Monday Sep 12, 2022
If there ever were two rockstars of live streaming on Amazon, these are the guys!
We learn how Amazon live streaming works and we discuss strategies for making it work as part of a portfolio.
Chris and Jim believe in having several streams of income. While they are fully invested in this thing that IS Amazon, they know things can change very quickly with the different platforms we use, so it's also good to diversify.
Their book recos:
- How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth by Stu Heinecke
- Conviction Marketing by Kelly Roach
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We are "Making a Marketer"... in all ways. Check out episode 111 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
** Our editor Avri makes amazing music! Check out his new song "Ain't No Fool" **
Thursday Aug 25, 2022
Season 6 Kick-Off! - Season 5 Reunion (Pt.2)
Thursday Aug 25, 2022
Thursday Aug 25, 2022
As we embark on a new season - Season 6 - we re-visit with guests from the previous season. This is part two with some of our amazing guests!
We revisit their episodes and ask them one BIG question... This time the question is "What's the number one business lesson you've learned since March of 2020?"
Our guests are amazing humans (if we do say so ourselves!), and this gives you a taste of that--you will want to listen to their episodes if you haven't, and revisit them even if you've already listened.
On this one...
- Episode 101: "Turn Your Tragic Flaw into Your Super Power"
- Episode 106: "Empowering Online Authenticity"
- Episode 88: "Personal Branding Can Drive Sales (& SO Much More!)"
We hope you enjoy these conversations and that it sparks you going back to listen to their episodes if you missed any of them.
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We are "Making a Marketer"... in all ways. Check out episode 110 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
** Our editor Avri makes amazing music! Check out his new song "Ain't No Fool" **
Thursday Aug 11, 2022
Season 6 Kick-Off! - Season 5 Reunion (Pt.1)
Thursday Aug 11, 2022
Thursday Aug 11, 2022
We are officially into SEASON 6, friends!
This moment isn't something we envisioned when we got going with this show in 2017, but we are so happy to be here, and that so many people are listening because they're getting value from each and every conversation.
On our reunion shows (2-parts!), we invite the previous season's guests back and revisit their episodes. We also ask them one BIG question... This time the question is "What's the number one business lesson you've learned since March of 2020?"
Their insights are so expansive and enlightening! We always get more than we bargain for with our fantastic guests.
Group 1
- Episode 90: "How to ask the right questions"
- Episode 108: "Connection through the
Human Interaction of Events"
Group 2
- Episode 96: "Develop Influence Through
Shareable Content"
...And back to 2019 he was on Ep. 44:
"Customer Experience IS Marketing"
- Episode 95: "How to Engage Positively with Press/Media"
We hope you enjoy these conversations and that it sparks you going back to listen to their episodes if you missed any of them.
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We are "Making a Marketer"... in all ways. Check out episode 109 (1st show in season 6!) - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
** Our editor Avri makes amazing music! Check out his new song "Ain't No Fool" **
Wednesday Jul 13, 2022
Connection Through the Human Interaction of Events with Chief Nation
Wednesday Jul 13, 2022
Wednesday Jul 13, 2022
On this final episode of season five(!) we take a look under the hood of the impact events can have in a different way than we have previously. Chief Nation is a UK-based agency that has made connecting people through events their mission. It turns out intimate events (both online and in person) where you have all the right people "in the room" is very effective for building relationships and driving revenue! Who knew? ;-)
Megan and Jen speak with two of the managing directors of the agency who give us insight into why the connections we make face-to-face are a pivotal part of the "digital to human" experience. We also get a little advice for agency owners and have a few laughs (standard).
This was an epic way to close out season 5! Thank you for listening and PLEASE provide any feedback or suggestions you may have via DM on our Twitter @MakeAMarketer. And season six is on the way…
Our guests...
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Craig McCartney - Managing Director and Co-Owner of UK-based Chief Nation
Craig is a technology enthusiast with over 17 years of experience in the marketing, advertising, and technology industries. Part of his role as one of the three Managing Directors of Global B2B Agency Chief Nation is managing the sales and marketing side of the business across the UK, US, and EU. Another aspect of his role has him hosting events and he has spoken at hundreds of technology-focused C-suite events, at conferences and webinars, and on podcasts. On a personal level, he loves sports and plays golf regularly. He is often training for some sort of endurance activity (mainly triathlons).
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Richard Porter - Managing Director and Co-Owner of UK-based Chief Nation
Richard has worked for Chief Nation since its early days and has helped it grow from a few people renting spare desks in another company’s office, to the thriving agency it is now. Richard has performed most jobs in the agency, but is now the Managing Director responsible for the company’s finances and operations. Richard is a keen jogger and enjoys walks with his dog Cecil, watching box-sets, and mixing electronic music of various genres. Richard also enjoys going to see his favourite DJs perform in venues around the world, combining his love of music and travel.
Craig's book reco: "It’s Not About How Good You Are, It’s About How Good You Want to Be" by Paul Arden
Richard's book reco: "Will it Make the Boat Go Faster" by Ben Hunt-Davis
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We are "Making a Marketer"... in all ways. Check out episode 108 (final show in season 5!) - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
** Our editor Avri makes amazing music! Check out his new song "Ain't No Fool" **