Making a Marketer covers strategy & tactics for all experience levels, from general business, to events & social media, and everything in between. We have top business experts on our shows, and we have a great time!
Episodes
Tuesday Mar 01, 2022
Tuesday Mar 01, 2022
When someone this important agrees to be your 100th episode guest, you record whenever she is available! Jen and Megan were beyond delighted when THE content marketing maven Ann Handley agreed to be on 100. (We might have fan-girled just a little!)
Can you believe she used to think writing was boring? For real.
She went from thinking she had to write about herself to writing stories about things that happened that delighted her… from thoughts, emotions, feelings… to the ridiculous stuff that goes on that she can tell stories about.
Ann has so much to teach us, and if you know who she is, you already know this. If you have not discovered her just yet, you’re in for an even bigger treat with this one.
"I don't think writer's block is really a thing. I think that when we say we have writer's block, it's usually something else."
We talk about how to track content back to revenue, how we should reframe content as a mechanism to hone our relationships with clients and prospects over time, and so much more.
Are you listening to your audience? Your audience will tell you what content is and isn’t working!
There are so many valuable nuggets and this EPIC episode… Even a brief chat about NFTs for good measure.
Our guest...
- Ann Handley
As the world's first Chief Content Officer, Ann Handley speaks and writes about how you can rethink the way your business markets.
Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies.
She is a speaker, author, and member of the LinkedIn Influencer program. She’s the author of the Wall Street Journal best-seller on business writing, "Everybody Writes," and the co-author of the best-selling book on content marketing, "Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business."
A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of digital marketing news and commentary.
Ann's book recos:
- The New Rules of Marketing and PR by David Meerman Scott
- Linchpin by Seth Godin
We are "Making a Marketer"... in all ways. Check out episode 100 -- and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **
Monday Feb 21, 2022
Monday Feb 21, 2022
Mel Kettle believes communication is about connection and relationships, not technology. As a leader (or anyone really), if you want your communication to have conviction, you first need to make sure that you're fully connected to yourself.
It's also important within organizations to be clear on the common purpose of the organization... and that everyone has the same values. Ask value-based questions when hiring!
We talk a lot about leadership and how we show up - if you work with or FOR people, this is the show for you.
Our guest...
- Mel Kittle
Mel is an expert at communication that earns trust. She understands how to create strategies that have immediate, meaningful impact. With more than two decades of experience in strategic communication and leadership and a unique educational combination of a Master of Business (Marketing) and a Master of Public Health, Mel is a valuable asset to leaders and teams that want achieve real connection and sustained engagement.
Clients rave about Mel’s sharp insight, her ability to simplify the complex and her capacity to mobilise people and ideas so they can increase their visibility and influence.
Mel has been recognised in the leadersHum 2022 Power List of the Top 200 Biggest Voices in Leadership.
She is the host of podcast This Connected Life and author of The Social Association. Her second book Fully Connected is due out in mid-2022.
Mel's book reco: "Together" by Dr. Vivek Murthy
We are "Making a Marketer"... in all ways. Check out episode 99 -- and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **
Sunday Feb 06, 2022
Sunday Feb 06, 2022
We regularly hear good marketing contains good storytelling.
It really does come up so frequently on this podcast! Our guest on episode 98 has a different approach to helping people FIND stories that are compelling.
Stories live where you may not realize, and the "Story Catcher" helps us understand that and more on this insightful episode.
Our guest...
- Chad Illa-Peterson
Following a hardcore snipe hunt, botched pizzeria robbery, two years in a bear suit, and several moments atop a 6-foot unicycle, Chad Illa-Peterson (aka The Story Catcher) discovered the compelling power of stories. Today, Chad helps you find and craft the stories you didn't even know you had to create deeper connections and open a portal of belonging.
Chad's book recos: Storyworthy by Matthew Dicks
Cumulative Advantage - Mark Schaefer’s (past MaM guest!)
We have a new website coming SOON - MakingAMarketerPodcast.com
(not quite live at time of publishing)!
We are "Making a Marketer"... in all ways. Check out episode 98 -- and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **
Monday Jan 31, 2022
Monday Jan 31, 2022
Seeing lessons from everyday life requires some reflection. Do you take time to sit and think about the lessons or stories you can pull from what seems like "every day"?
After a very interesting few weeks the lessons for this episode were not difficult to pull out!
- Being snowed-in taught me one...
- The never-give-up mentality of my QB / team taught me another...
- And, finally, after quite a few "new" adventures being kicked off in '22 - there was another...
This is another solo show with host Megan - just about 12-minutes again! Let us know what you think and lessons you might have learned by tweeting at us or via DM on the @MakeAMarketer Twitter or @MeganPowers Twitter accounts.
Megan's Blog - she's a writer too (blog post on this ep to come)!
Book reco (read while being snowed-in!): Atlas of the Heart by Brene Brown
We are "Making a Marketer"... in all ways. Check out episode 97 -- and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **
Wednesday Dec 22, 2021
Wednesday Dec 22, 2021
How can (and should) companies create memorable experiences that people want to SHARE? You'll learn it's not terribly difficult. And, when done consistently, it can yield some pretty awesome results!
Our guest on this episode is a friend of the show who was a guest back in Season 3 (episode 44!) -- we discussed how customer experience really is marketing. This is Dan's wheelhouse and he shares so many amazing examples with us about how word-of-mouth marketing really is the best kind.
“A great customer experience strategy is the best way to get people talking about a brand.”
Our guest...
- Dan Gingiss
Dan is an international keynote speaker and coach who believes that a remarkable customer experience is your best sales and marketing strategy. His 20-year professional career included leadership positions at McDonald’s, Discover, and Humana.
Dan is the author of two books, The Experience Maker and Winning at Social Customer Care, and is the host of two shows, the Experience This! podcast and The Experience Maker LinkedIn live show.
His book reco: Big Little Breakthroughs by Josh Linkner
We are "Making a Marketer"... in all ways. Check out episode 96 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::
** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **
Monday Dec 13, 2021
Monday Dec 13, 2021
How we work with the press / media has evolved so much over the years, like everything in the digital age. Our guest on this episode shares how to stay on track and not blow a media opportunity. Elisa has had such a diverse career, and uses her knack for storytelling as she shares so many great knowledge bombs with us!
Interestingly, the advice she gives for engaging with press has much in common with the advice she gives for having productive conversations with people with whom we may disagree.
You'll be able to put this knowledge to work right away - whether you work with the press / media or not!
Our guest...
- Elisa Camahort Page
Elisa was the Founding COO of BlogHer, Inc. She and her co-founders took BlogHer from grassroots movement to national women’s media brand. After bootstrapping for two years, they raised four rounds of VC funding and achieved exit by acquisition.
Through BlogHer’s community practices and her own, Elisa built community, grew a business, and championed inclusivity in words and action at the intersection of content, community, and commerce.
Elisa’s past speaking engagements include TEDx, SXSW, and the headquarters of Coca-Cola, Google, LinkedIn, and Logitech.
Her writing has appeared in the Wall Street Journal, Fortune, Mashable, San Jose Mercury News, and FoxNews.com.
Elisa's course - genConnectU
Her book - Road Map for Revolutionaries: Resistance, Activism, and Advocacy for All
Her book recos: Caste by Isabel Wilkerson
The Empathy Edge by Maria Ross
Radical Empathy by Dr. Terry Givens
If you'd like to watch the video to see us do this live - here.
We are "Making a Marketer"... in all ways. Check out episode 95 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::
** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **
Friday Nov 26, 2021
Friday Nov 26, 2021
We can have seasons in our careers and in our businesses. Our guest on this inspiring episode shares that just because we might be entrepreneurs with a certain type of business doesn't mean we have to keep doing that thing. We can have a new "season" of our business and ourselves.
And if we are serving ourselves first - checking in and taking care of ourselves first - we can then be there for our clients, our businesses, our people in a more impactful way.
SO much inspiration on this one!
"What the mind believes, the body receives."
Our guest...
- Candice Denise
Candice is a Creative Director & Wellness Curator. With over ten years in the event planning industry, she is known for creating and curating memorable social experiences for clients. She took the logistics skills, project management, and creativity she gained from the event industry, evolved and created CD Creative Loft, working with high achieving, ambitious women to help them nurture their well-being + achieve & maintain a lifestyle of wellness.
Being a wellness advocate, she is sharing her journey - to inspire others through personal reflections and life lessons. She recognizes the importance of taking care of one’s well-being (mind, body and soul). She’s fueled by a passion to connect with, fuel and embrace one’s true self. Currently based in Maryland she’s a proud alumna of Johnson C. Smith University and a member of Zeta Phi Beta Sorority, Incorporated.
Around the 39-minute mark Candice talks about her love of sunsets - host Megan then changed her Zoom background to a sunset -- this is what she thanks her for! :) (BTS info)
Her book reco: Year of Yes by Shonda Rhimes
We are "Making a Marketer"... in all ways. Check out episode 94 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::
** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **
Tuesday Nov 16, 2021
Tuesday Nov 16, 2021
The brain is complicated, but our guest on this episode does a great job of breaking it down for us!
Understanding how and why we think can really help us as we work in marketing / business - and in LIFE. Creating disruption or including an element of surprise is one way to make our marketing more memorable. We talk about this, the power of sleep, dreams, and more on this brief and value-packed episode.
Tim was recommended to us, and he delivered -- getting our brains really working on this one!
His book: Unleash Your Primal Brain: Demystifying how we think and why we act. And you can get a chapter of his book by email to see what you think - HERE!
Our guest...
- Tim Ash
Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization.
Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.
For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco.
His book reco: Never Split the Difference by Chris Voss
(2nd time it's been recommended!)
If you'd like to watch the video - we recorded this one LIVE.
We are "Making a Marketer"... in all ways. Check out episode 93 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::
** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **
Sunday Oct 31, 2021
Sunday Oct 31, 2021
Social audio continues to grow in popularity and our guest on this show is an expert in Twitter, so we wanted to talk with her about how we can all experience Twitter Spaces to our advantage (spoiler alert: both personally and professionally)!
She joins us all the way from Ireland, imparting not just lessons about Twitter tactics, but also about business lessons more broadly, including examples of how she has grown as an entrepreneur.
She is known as the "Tweeting Goddess," and you will absolutely understand WHY!
The viral tweet she told us about is HERE.
Our guest...
- Sam Kelly
Sam is a Twitter expert, author, speaker, social media consultant, and Director of Women's Inspire Network. One of the top Twitter experts as named in many global lists, Sam Kelly is a super connector and award winning business woman.
Her book reco: Little Book of Twitter Magic by Samantha Kelly
Bonus: The Daily Reflections
We are "Making a Marketer"... in all ways. Check out episode 92 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::
** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **
Sunday Oct 17, 2021
Sunday Oct 17, 2021
We all have those moments, whether we are in the C-Suite or just out of college! Questioning ourselves is natural, and we can be intentional in how we deal with these "imposter" thoughts. Recognizing that's what is happening is the first step... then what?
Our guest Dr. Allana Da Graca helps us get out of our heads on this one!
Her first book is quite inspiring - Tomorrow Can't Wait: An Inspirational Book Offering Persistence for a Lifetime.
Harvard Business Review article mentioned on the show.
Our guest...
- Dr. Allana Da Graca
Obsessed with building authentic engagement, Dr. Allana helps people share their genius without apology. This has a major influence on their perception and ability to reach new milestones. She helps remove tech overwhelm and makes complicated processes become tangible steps that make goal attainment possible.
Having helped more than 20 thousand individuals through her 23-year tenure as a Professor and Communication expert, she has been featured in FOX News, NBC, BNN, WERS, WMUA, Dorchester Reporter, Boston Globe, The TEDx stage, WBOC, Shoutout Atlanta, Atlanta Voyage, EPOCH Times, and the UMASS Daily Collegian. She has been awarded the Robert C. Ford Fellowship, Martin Luther King Civic Leader Award, Laureate International Appreciation, and many more.Her book reco: Expert Secrets Power Your Profits by Susie Carder
We are "Making a Marketer"... in all ways. Check out episode 91 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::
** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **