Making a Marketer

This is One Hundred with Content Marketing Maven, Ann Handley

March 1, 2022

When someone this important agrees to be your 100th episode guest, you record whenever she is available! Jen and Megan were beyond delighted when THE content marketing maven Ann Handley agreed to be on 100. (We might have fan-girled just a little!)

Can you believe she used to think writing was boring? For real.  

She went from thinking she had to write about herself to writing stories about things that happened that delighted her… from thoughts, emotions, feelings… to the ridiculous stuff that goes on that she can tell stories about.

Ann has so much to teach us, and if you know who she is, you already know this. If you have not discovered her just yet, you’re in for an even bigger treat with this one. 

"I don't think writer's block is really a thing. I think that when we say we have writer's block, it's usually something else."

We talk about how to track content back to revenue, how we should reframe content as a mechanism to hone our relationships with clients and prospects over time, and so much more. 

Are you listening to your audience? Your audience will tell you what content is and isn’t working!

There are so many valuable nuggets and this EPIC episode… Even a brief chat about NFTs for good measure. 

Our guest...

  • Ann Handley

    As the world's first Chief Content Officer, Ann Handley speaks and writes about how you can rethink the way your business markets.

    Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies.

    She is a speaker, author, and member of the LinkedIn Influencer program. She’s the author of the Wall Street Journal best-seller on business writing, "Everybody Writes," and the co-author of the best-selling book on content marketing, "Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business."

    A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of digital marketing news and commentary.

Ann's book recos:

 

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** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

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