Making a Marketer covers strategy & tactics for all experience levels, from general business, to events & social media, and everything in between. We have top business experts on our shows, and we have a great time!
Episodes
Thursday Mar 12, 2020
Thursday Mar 12, 2020
When we scheduled Sarah Evans on episode 51 to talk PR, we had no idea what would be going on in the world. At a time when some are capitalizing on the COVID-19 situation, this show is NOT intended to be focused on that... However, with the seeming blurred lines between Marketing and PR being the topic of the show, it was only natural that we would discuss this with a TRUE PR PROFESSIONAL!
We recorded on Facebook live in the middle of her extremely busy schedule -- Sarah is in the trenches with her clients right now, and she shares her insights and recommendations when it comes to marketing vs PR.
Our guest...
- Sarah Evans
Founder of Sevans Strategy & Sevans Digital PRSarah Evans is a digital strategist and global brand correspondent who works with companies worldwide to create and improve their social and digital strategies, advising on branding, marketing, advertising, and public relations.
Additionally, Sarah is a digital correspondent for several companies including Paypal, Cox Communications, MGM International, WalMart, Shorty Awards and more... Sarah got her start by helping small to midsize businesses build their digital PR efforts. Previously, Sarah worked with a Las Vegas crisis center to raise more than $161,000 in three weeks exclusively via social media, and is honored to be a member of the Guinness Book World Record holding #beatcancer team.
If you've wondered yourself "what is the difference is between marketing and PR?" and how the two should be working in concert, this is the show for YOU. Sarah knows her stuff, and this quick 30-minute show is super insightful.
We are "Making a Marketer"... in all ways. Check out EPISODE 51 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
Monday Feb 24, 2020
Monday Feb 24, 2020
There are no better words for this episode than FULL CIRCLE. You'll understand exactly why when you listen to the beginning of EPISODE 50 with Neal Schaffer! This is a big milestone for us, and we want to thank our listeners by providing you with some (more) incredible content...
The way you view influencer marketing will likely change after you listen to this show with Neal Schaffer.
Neal: "I'm introducing the concept of looking at social media not as a place to market, but as a place to collaborate, and let other people do the talking for you."
Our guest...
- Neal Schaffer
Social Media Marketing World Speaker
Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives. He's also the author of three books on social media, including Maximize Your Social (Wiley), and in March, 2020 will publish his 4th book, The Age of Influence – The Power of Influencers to Elevate Your Brand (HarperCollins), on educating the market on the why and how every business should leverage the potential of influencer marketing.
COLLABORATION is a word that permeates throughout this episode, and you'll understand why.
Neal: "There's this big gap around what marketers know about influencer marketing and what they should know about it, and the potential it has for any business."
Join us on this "ride" as we learn from a top marketing authority.
We are "Making a Marketer"... in all ways. Check out EPISODE 50 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
Friday Jan 31, 2020
Friday Jan 31, 2020
Y'all, the 49ers are playing the Chiefs in the BIG GAME on Sunday, and these two podcast hosts are pretty passionate about their teams... Megan Powers' team is the 49ers & Jen Cole's team is the Chiefs.
But, wait! This is EPISODE 49... coincidence? Megan doesn't think so.
If you've listened to this podcast before, you have likely heard about our fandom! The stars have aligned, and our teams are playing each other in the BIGGEST FOOTBALL GAME of the year...
We discuss the social media of the two teams, we trash talk, and we laugh a LOT.
This one was recorded LIVE three days before the BIG game.... The full experience comes through the video, so you can go ahead and watch that over on YouTube - Episode 49.
We are "Making a Marketer"... in all ways. Check out Ep.49 -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
Sunday Jan 26, 2020
Sunday Jan 26, 2020
We all LOVE tools that make our lives easier, right? Tools that make our work lives easier are like GOLD. On this episode we have two women who have been working for two companies that make essential tools for the social media realm.
Jennifer shares different tactics and strategies related (mostly) to the tool developed by Agorapulse -- social media management software. And Krissy shares different tactics and strategies related (mostly) to the tool developed by Quicc -- automated captions for video. This isn't a sponsored episode by these two companies, but they are both VERY valuable tools!
Our guests...
- Jennifer Ast (Watson)
Social Media Manager, Agorapulse
Jennifer is the Social Media Manager for Agorapulse, a podcaster and speaker. She has a diverse background from working on camera to executing digital strategies. Jennifer is a dynamic talent with a passion for every aspect of digital media from building brand strategies, creating content plans, to getting executive buy-in. She motivates audiences from the stage and drives engagement, including launching numerous Facebook Live campaigns for the biggest weather brand, garnering millions of views. She has been featured in Chief Content Marketer Magazine, and on stage at Social Fresh, Social Media Marketing World, Social Shake-Up to name a few.
- Krissy Buck
The Digital Neighborhood
Krissy is the former Chief Community Officer at Quicc. She’s now the owner of The Digital Neighborhood where she teaches businesses how to humanize their brands and build online inclusive communities. She has spent the last decade learning, practicing, and teaching what it means to engage with other people in all contexts. She has a background in photography, videography, graphic design, and digital marketing. Krissy spends her free time serving the entrepreneur community in Wichita, KS, and is the LinkedIn Local Wichita host. She also uses her digital talents to serve homeless families in her community. When she’s not volunteering or hanging out online with friends, she’s enjoying family time, decorating spaces, learning French, and listening to music (all kinds except pop country).
We also talk a bit about conferences and other great digital marketing tools! This show is a great resource for anyone just getting started or looking to make some changes with their social media marketing tools.
We are "Making a Marketer"... in all ways. Check out episode 48 -- and if you're so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.
::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
Friday Jan 10, 2020
Friday Jan 10, 2020
Making a Marketer episode 47 guest is Juntae DeLane, Founder of the Digital Branding Institute. DBI is holding The Digital Branding Summit Jan. 27-31-- the first online conference exclusively dedicated to digital branding. The 50 speakers are a mix of industry insiders, brand leaders, influencers, practitioners, and thought-leaders who will teach you how to grow your brand and your business.
On this LIVE episode we preview what to expect & why you should register (or check out the next one if you've missed the window)!
Our guest...
- Juntae DeLane
Digital Branding Institute's Digital Branding Summit
Digital Branding Evangelist | Keynote Speaker | Blogger | Innovator
Juntae DeLane is the founder of the Digital Branding Institute, a global hub for digital branding resources, education, and training. He is the Sr. Digital Brand Manager for the University of Southern California where he leads a team responsible for developing, managing, and measuring digital marketing initiatives. He's also the principal consultant and strategist for DIGITAL DELANE, a digital branding consultancy that helps organizations build a strong digital brand.
With his Digital Branding Institute, he's also the founder of the Digital Branding Summit.
In addition to discussing this very exciting online Summit and all that goes with it - 50 premier presenters! The DBI team will be weaving interesting things through the content to tie sessions together, in addition to offering online panels with groups of presenters from the day. Attendance is free unless you want to pay a nominal fee, and then you get expanded access.
Juntae and Megan also discuss some emerging tech and how marketers need to not "ruin it" as we often do. Can you guess what it is?
If you'd like to check out the video, you can do that also - Episode 47 YouTube video.
We are "Making a Marketer"... in all ways. Check out episode 47 -- and if you're so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.
::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
Monday Dec 23, 2019
Monday Dec 23, 2019
Sometimes someone comes along who is asking us to think a bit unconventionally... And when research backs it up, you have yourself a pretty darned good book... That book is Marketing Rebellion, and that author is our episode 46 guest Mark Schaefer!
"The most human company wins" is the subtitle to his most recent book, and our conversation in this show centers in part around the need to be HUMAN in business, and get out and actually TALK to people in this digital age.
Our guest...
- Mark Schaefer
BusinessesGrow.com
Keynote speaker, marketing consultant, author of Marketing Rebellion, executive branding coach
Mark’s company offers consulting services, training, corporate workshops, and strategy development with an emphasis in social media, content marketing, and digital marketing strategy.
His services stand out because of his deep experience across many industries, his ability to connect the dots between strategy and reality, and his background in organizational development, which allows him to design strategies that are practical and achievable.
He works with a variety of companies ranging from Fortune 500 companies to start-ups and solo entrepreneurs.
You might think poor quality content is a bad idea... But Mark's take is that "there's a business case for crap." Megan doesn't really agree with him on that, and we have an interesting conversation around it. We do 100% agree marketers need to spend more time face-to-face with our customers!
As you're thinking about how to approach things entering in 2020, this episode will give you some valuable insights to consider!
We are "Making a Marketer"... in all ways. Check out episode 46 -- and if you're so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.
::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
Thursday Dec 12, 2019
Thursday Dec 12, 2019
This social media platform continues to evolve, and we are HERE for it!
Twitter remains SUPER relevant, and there have been a bunch of updates lately (with announcements of more to come in the new year). Madalyn Sklar is the preeminent Twitter expert who can answer ANY question about strategy or tactics in using the platform, and she does so on episode 45.
Our guest...
- Madalyn Sklar
Social Media and Digital Marketing Strategist | Blogger | Podcaster
Madalyn Sklar is a serial entrepreneur, community builder and leading Twitter marketing expert. She's ranked the #1 Social Media Power Influencer in Houston. Each week she hosts the #TwitterSmarter Twitter chat that brings together hundreds of people in an active one hour discussion revolving around Twitter marketing. Since launching three years ago, it has reached over 6 billion impressions.
She also has two podcasts - one is #TwitterSmarter on which she interviews leading social media and marketing experts. She also co-hosts the weekly Communities That Convert podcast with Kami Huyse. Huffington Post has named Madalyn one of 50 Women Entrepreneurs to follow.
On this quick LIVE episode of the podcast, we learn a handful of tips from Madalyn to use Twitter to its fullest potential.
One of her tips was to create gifs, and here is her Giphy page - check them out!
You can also watch the video if you'd like SEE it - Ep. 45 on YouTube.
We are "Making a Marketer"... in all ways. Check out episode 45 -- and if you're so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
Sunday Nov 24, 2019
Sunday Nov 24, 2019
Guest Dan Gingiss is an absolute pro. His career with customer experience and marketing makes him the perfect guest to speak on this topic!
From his Forbes article: "Customer experience and social media are part of a 'continuous cycle' whereby they each feed the other. Offline experiences are shared online, and then a brand's response – and the learnings it takes from customer interactions – are incorporated back into the experience."
Our guest...
-
Dan Gingiss
Chief Experience Officer at Winning Customer Experience, LLC
As a Forbes contributor, he writes about how a remarkable customer experience can be your best marketing.
Dan teaches audiences and businesses how to make the brand lovers louder than the haters by creating experiences they can’t wait to share with their friends and followers. He leverages his professional experience at three Fortune 300 companies, and a library of real-life examples of positive customer experiences that create social media engagement to ensure that audiences always leave with clear, actionable takeaways that will help them improve the experience at their own company.
To book him to speak - +1-508-BOOK-DAN | dan@dangingiss.com
This is a very important conversation! Are your customers experiencing high quality experiences? Is your marketing department working in concert with that team? This episode will make you think, and hopefully make needed adjustments.
We are "Making a Marketer"... in all ways. Check out episode 44 -- and if you're so inclined, we would love for you to subscribe, rate, & review us on Apple Podcasts -- https://bit.ly/mamITuneNEW.
::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
Wednesday Nov 13, 2019
Wednesday Nov 13, 2019
Mike Allton is a content creator extraordinaire who prides himself on being a prolific writer. He is "The Blogging Brute," -- an award-winning blogger, speaker, and author.
Our shorter shows are always quick and FULL of a lot of great information, and episode 43 is no different!
Our guest...
-
- Brand Evangelist at Agorapulse,
- Content Marketing Practitioner at Social Media Hat / Blogging Brute,
- Co-Founder at 360 Marketing Squad (the 4th member of the 360 Marketing Squad to be on our show!)Mike teaches businesses the best strategies and tactics to use, and the best tools, to finally get POSITIVE RESULTS!
He firmly believes everything falls within the umbrella of "Content Marketing" - using content in various forms, across multiple channels, to reach a growing audience.
Everything is content. Everything. We talk through this, and Mike provides a ton of insight and tips about blogging in particular -- length of posts, frequency, and more. Even with the emergence of video over the last couple of years... blogging is not dead! Check out this is great convo.
We are "Making a Marketer"... in all ways. Check out episode 43 -- and if you're so inclined, we would love for you to subscribe, rate, & review us on Apple Podcasts -- https://bit.ly/mamITuneNEW.
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
Monday Oct 28, 2019
Monday Oct 28, 2019
This dude has been the picture of consistency for the last (as of this publishing) 587 days in-a-row!! He has recorded and published a video EVERY. Single. Day. Can you imagine doing anything that consistently?!
He has a lot going on, and we have a ton to learn from him in terms of content development. Plus, he's hilarious... we just might make you laugh more on this episode than on any other one!
Our guest...
-
Demian Ross - Demian was with us on Episode 21 - on being a Digital Nomad
Road to 1,000 - Rootless Lifestyle - Plan D
Demian is currently a Digital Nomad, and has been traveling the country in a 42-foot fifth wheel since June of 2017... and has logged more than 40,000+ miles.
When he started this road trip he was working at Social Media Examiner as part of the sales team for Social Media Marketing World, and decided he needed a creative outlet... So he came up with an idea to record 300 videos in 365 days. He called the series "ROAD TO 300"… And after recording 300 videos in a row he decided to stretch the series to the "ROAD TO 1000" and is was on DAY 583 in a row when we recorded this show.
Since the last time he was with us, Demian started a lifestyle brand called ROOTLESS LIVING with the goal to help teach and inspire people to embrace the digital nomad lifestyle. He also has a podcast called PLAN D where he talks about his struggles to start a company while living on the road.
He's also the proud father of 4 adult humans.
Do "subs" matter? Why do we care about vanity metrics? How can you be so consistent on one platform, and not on others? He is doing a lot, and has so much more in store. If you aren't motivated by this show, we will be shocked. Get ready to learn AND laugh.
We are "Making a Marketer"... in all ways. Check out episode 42 -- and if you're so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.
:: This episode is sponsored by both Powers of Marketing - your communication should be strategic and POWERful -
and by the Inside Events Podcast (check it if you do any work in events!) :::