Making a Marketer covers strategy & tactics for all experience levels, from general business, to events & social media, and everything in between. We have top business experts on our shows, and we have a great time!
Episodes
Thursday Jul 30, 2020
Thursday Jul 30, 2020
** BONUS EPISODE SEASON! **
To just be KIND is the best advice anyone can give in life. Our guest on this episode exudes kindness that's not just in her name, but in her being.
We start out with Mskindness sharing how she got into the cannabis space, and explore not just her journey, but also how using EDUCATION in marketing cannabis is crucial.
Our guest...
- Mskindness B Ramirez
Mskindness is a Master Educator, CEO of EBK Apothecary, & founder of Club Kindness. As a motivational coach, CBD entrepreneur, author, wife, mother, and cannabis advocate, Mskindness is not only her given name, but more importantly, a calling. Her passion is fed by a desire to bring inclusive health education to the masses, via excellent pedagogical practices in the Cannabis space and beyond.
“For me it’s simple. Cannabis calms the chaos, and gratitude wins.”
This brief episode packs a big punch! If you are not a cannabis marketer, but a generalist or in another industry all together, this show is still valuable -- using education in marketing is something we can all be doing vs. just "selling."
TOP word from this show: INCLUSIVITY.
Important Links:
- Check out her Elevated Chats podcast
- Her book coming out SOON: Our Very Special Garden
We are "Making a Marketer"... in all ways. Check out EPISODE 61 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Thursday Jul 23, 2020
Thursday Jul 23, 2020
** BONUS EPISODE SEASON! **
At the time of scheduling this show, Kendra's prior Marketing Cannabis episode was the second most downloaded in the three years of this podcast! So, naturally, we had to have this Mota Marketing maven back. Educating and reaching people (especially during a pandemic) about CBD is important.
Our guest...
- Kendra Losee
Kendra is the Founder of Mota Marketing, which helps cannabis and hemp CBD companies jumpstart their brand and accelerate their sales. With more than 20 years of award-winning marketing experience, she specializes in creating and executing marketing strategies that help companies grow. Kendra hosts a Facebook Live show, “Cannabis Marketing Live, All Puff, No Fluff,” and regularly teaches graduate-level social media and marketing courses.
We talked through the regulations of marketing, the competitive market, and the benefits of CBD. If this is an industry you're in, looking to get into, or is just of interest to you, this is the show for you!
Check out her lab -- she will teach you how. AND her previous episode with us on Cannabis Marketing.
We are "Making a Marketer"... in all ways. Check out EPISODE 60 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Wednesday Jul 15, 2020
Wednesday Jul 15, 2020
** BONUS EPISODE SEASON! **
This is the first episode of a handful we're doing this month when we normally take a break. We want to do a couple of things with these shows. The first effort at-hand is to amplify Black voices. We must do better about having a more diverse mix of guests on, and right now it's most important for Black voices to be heard.
Gary Ware is a special soul, and the perfect person to have on our first summer bonus episode of Making a Marketer. Culture is being transformed on all levels, and it is requiring allies willing to stand up, wherever we are.
Our guest...
- Gary Ware
Creative Catalyst & Workshop Facilitator and Founder of Breakthrough Play, and a Digital Media SpecialistGary is a sought-after Corporate Facilitator and Keynote Speaker with nearly a decade of experience as performer in improv theatre. He assists teams with unlocking creativity, confidence, and sparks collaboration with experiential methods proven to drive peak performance.
Gary spent over a decade in the corporate world and originally pursued improv to master public speaking. He quickly discovered that combining improv and play could be a powerful solution to achieve various business challenges.
If you are interested in an experiential team-building workshop for your team--reach out to him.
Helping companies make transformations through PLAY -- how cool is that?! Gary Ware is also a TEDx speaker - check it out. And he's helping to head up a San Diego chapter of Culture First. Culture First is an organization created to help "a group of leaders, practitioners, and change agents committed to amplifying what people are capable of being and achieving at work."
As we move forward with the podcast, the Black Lives Matter movement will not be "the" subject, but we will make a conscious effort to have more Black people and other people of color on the show. We will also do some shows on marketing in the cannabis industry - a topic so popular, we just have to (episode 26 from November of 2018 is the second most downloaded episode of the past two years so far)! Next up: Kendra Losee talking about Marketing CBD as we record on Facebook LIVE.
We hope you enjoy the BONUS content, and we'd love your feedback on who and what you'd like in the show.
We are "Making a Marketer"... in all ways. Check out EPISODE 59 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Wednesday Jun 24, 2020
Wednesday Jun 24, 2020
We had two ROCKSTAR guests on our final episode of season three, which rounds out a truly stellar season where we have learned SO much. Amy Tischler and Caitlin Jenkins of Simply Social Media share all of their micro-influencer knowledge with us.
An event doesn't have to involve a big group of people, and Amy & Caitlin prove that to us. The word "exclusivity" is key, and is central to the idea of the "insta-meets" they have developed for their clients.
Our guests...
- Amy Tischler
Co-Founder/Owner - Simply Social Media - Caitlin Jenkins
Co-Founder/Owner - Simply Social MediaSimply Social Media™ is a Santa Fe, New Mexico based influencer and social media marketing agency formed in 2014 by Caitlin E. Jenkins and Amy Tischler. They create community, connection and conversation through influencer & social media marketing.
They offer their clients a unique blend of services including many and varied micro-influencer marketing strategies, social media strategy creation, workshops, and personalized training. What started with their micro-influencer Instagram accounts @SimplySantaFeNM and @TravelNewMexico has now grown into a large influencer network made up of a diverse and talented group of content creators.
"We're really only limited by our imaginations" is one nugget Amy shared. There's a ton of opportunity with micro-influencer CREATORS. These folks are helping us by providing "user generated content" (UGC) and social proof of the quality of the business or destination we are (or could be!) seeking to support.
These dynamic business partners have created a very unique offering we all can learn from! Creating events around influencers -- regular people, y'all -- can have incredible, lasting impacts for our clients.
Do you have a micro-influencer story to share? We would love to hear it! Reach out to us on our Twitter via a post or a DM.
**BE ON THE LOOK-OUT FOR BONUS EPISODES BETWEEN SEASON 3 AND 4.**
We are "Making a Marketer"... in all ways. Check out EPISODE 58 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Thursday Jun 11, 2020
Thursday Jun 11, 2020
Without CONTENT, we have nothing to share with our communities, clients, and prospects. Sometimes it can be daunting to figure out what do I post? How should I get it out there? Our guest on this episode felt that way... After she figured it out, she found herself counseling people on how she did it, so she decided to put it all in a book!
Having a framework for how to develop your content takes out the guesswork. A viewer as we broadcast this live even said he can use this framework for his song writing.
Our guest...
- Melanie Deziel
Chief Content Officer - LinkedIn | Twitter | YouTube | FacebookMelanie is the founder and Chief Content Officer of StoryFuel, the author of “The Content Fuel Framework: How to Generate Unlimited Story ideas,” and an international keynote speaker recognized as one of the world's leading experts in native advertising and branded content.
As a speaker, she's taught marketers around the globe to brainstorm better, think like journalists and tell better brand stories. She is a member of the National Speakers Association, and has graced the stages of industry-leading events like Content Marketing World, Native Ad Days, Social Media Marketing World, Inbound, SXSW, and more.
We also spoke about how to market at at time when the world is going through a crisis (or two) -- she provided some really valuable tips for us as we navigate the challenging waters we're all going through.
If you'd like to see the video, check it out on YouTube.
We are "Making a Marketer"... in all ways. Check out EPISODE 57 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Friday May 29, 2020
Friday May 29, 2020
Search Engine Optimization - SEO - is amazing and elusive for many! It's a topic most people don't know a ton about, and our guest on this episode shares a ton of knowledge bombs. This is a foundational piece of your marketing strategy, so it should not be over-looked.
Our guest...
- Brie Anderson
Digital Media Strategist - LinkedIn | Twitter | YouTube | Facebook
"An analytical nerd with a soft spot for strategy"
As a digital media marketer she finds testing new things and finding solutions to be the most exciting part of the job. She has ample experience with Google Ads, SEO, SEM, PPC and digital marketing strategy. She is a visual / hands on learner, making it easy for her to learn on the job and acclimate to new environments.
Confucius was right, "choose a job you love, and you will never work a day in your life." That being said, digital media, social media marketing, music, and sports get her pumped about life!
We talk big-picture marketing strategy - "If you don't know your audience -- who you're marketing to, or who you're trying to sell to... who you're trying to reach -- then you can't have a strategy, really."
We talk ins-and-outs of SEO and TOOLS - "If you don't go out and create your Google My Business, your Facebook Page, your OpenTable profile, they will create them FOR YOU..."
...Moz is one tool we discussed! Will they see this "back-link"? ;-)
Check. It. Out.
We are "Making a Marketer"... in all ways. Check out EPISODE 56 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Monday May 18, 2020
Monday May 18, 2020
Sometimes a non-profit just drops in your lap & slaps you in the face it's so incredible! I discovered Shelter to Soldier at a VERY important, and perfect, time in my life... Right after my Marine nephew passed away.
This incredible organization rescues dogs from shelters, trains them to be service dogs, and pairs them with post-9/11 combat veterans. They enable these vets to LIVE. And that is not an exaggeration.
Our guests...
- Graham Bloem
President & Co-Founder, Shelter to Soldier / President & Training Director, Specialty Dog Training - Kyrie Bloem
Vice President & Director of Operations, Shelter to Soldier / Specialty Dog Training
Shelter to Soldier also has GREAT marketing, using video in wonderful ways to share their mission through storytelling. I think we can all agree it's a mission worth learning about!
- Their Website: https://www.sheltertosoldier.org/
- How to donate: https://www.sheltertosoldier.org/giving/
- Subscribe to their newsletter
- SHOP (their swag is SO shop-able): https://www.sheltertosoldier.org/shop/ (you AND your pups will be so decked-out!)
- Instagram - their most popular social media platform
In this "pause" (paws ;-) with Covid-19, they're getting creative and adapting to keep the organization going as STRONG as ever!
Give it a listen... and you can check out the YouTube video also if you'd like to see it as we recorded.
We are "Making a Marketer"... in all ways. Check out EPISODE 55 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Thursday Apr 23, 2020
Thursday Apr 23, 2020
It's SO appropriate we're publishing this episode with the incomparable Duncan Wardle during "World Creativity and Innovation Week"!
Duncan has been a goal guest for us for quite a while, and he delivered. He especially delivered during a time where we're all having to work differently. Whether you're out of work or working harder than ever, the world shift has touched us all. And most people are working remotely.
There will be things you should hear... and maybe somethings your BOSS should hear, so be sure to share away!
A TOP quote from the show: "If you don't like change, you will hate irrelevance."
Our guest...
- Duncan Wardle
Former Head of Innovation & Creativity at Disney 💡 Keynote Speaker | Innovation & Creativity ConsultantDrawing on his experience as Head of Innovation & Creativity at the world’s most creative organization, Duncan now serves as an independent innovation and design thinking consultant, helping companies embed a culture of innovation and creativity across their organization.
His unique approach to "Design Thinking" places the end user at the core of the creative process, uncovering new and usual insights for innovation, and instantly propelling any business to greater heights. Reach out to him for:
~ Inspirational Keynote Speaking
~ Creativity & Innovation Workshops
Duncan inspires us to think differently. He's a man who loves to lead workshops, so be prepared with a piece of paper and a pen!
NOW is the time to think about how we can approach this very unique point in time in a way that helps us all come out of it as better teammates, and as better organizations at a whole.
We are "Making a Marketer"... in all ways. Check out EPISODE 54 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
Monday Apr 13, 2020
Monday Apr 13, 2020
Video has been touted as "what's next" for a long, long while now... the truth is it has been and remains a HOT way to communicate with your community, customers, and prospects.
This wasn't intended to be a commercial for Wave, but as a user, I wanted to be sure to talk about it on this episode... plus, any information we can hear about a start-up is useful to learn from.
This conversation about video ended up also being quite a bit about community, empathy, and imperfection.
Our guest...
- Daniel Glickman
CMO of Wave.VideoDaniel is an innovative and internationally experienced CMO with a passion for building data-driven marketing systems that empower creative marketing teams to thrive and perform. Proven strengths in aligning marketing, sales, product, and IT teams to deliver personalized digital customer experiences that create hype. Creative, quick, analytical, and collaborative.
He has authored two books you should check out: Personalize This - and - Disrupt That
Do you think about "pace" when you're creating videos? Whether your videos should be short-form or long-form? You will after you listen to this.
As we talked about, he has his own podcast on which I was a guest -- we explored authenticity on that one... and there are soooo many good nuggets to think about on the topic between the five guests. Check THIS OUT.
If you'd like to experience the video version of this show, you can go ahead and watch it over on YouTube - Episode 53
(also subscribe while you're there! We haven't really put an effort into subs:).
We are "Making a Marketer"... in all ways. Check out EPISODE 53 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
Friday Mar 27, 2020
Friday Mar 27, 2020
(Program note: This was recorded before the Covid crisis emerged; the sponsors mentioned at the top of the show are currently closed due to state and federal mandates... but they will see you on the other side!!).
Have you ever been ghosted by a prospect? Andrew & Pete have some incredible tips for how to get through that!
Without question, this show is the most interesting and insightful episode of the 52 we've done so far. Andrew and Pete are HILARIOUS for one, but also they really know what they're talking about... They WILL help you grow your business. Not many people *really* like to sell - we find so many things we can do instead! You'll think about that differently after listening to this.
Our guests...
- Andrew and Pete
Founders & Chief Awesome Officers of ATOMICAndrew Pickering and Pate Gartland - AKA ANDREW AND PETE - are business partners and best friends (after meeting on the first day of University). They live in New Castle, England.
They both always had a passion for business and entrepreneurship, and ambitions to one day rule the world, so when they graduated they decided a "proper job" was not for them… and they set-up their own company.
FAST FORWARD TO NOW: ATOMIC
The main aim of their business and headline programme ATOMIC is to help other small business owners grow and scale their business online. An ATOMIC business is a small AND mighty business. That's what they believe.... that it's actually better being small, because they can scale their businesses in better ways, whilst keeping the freedom and flexibility that a small business offers us.
There are many things that hold us back, and these two help us realize ways to break down some barriers for ourselves and our businesses. They have a Webinar they're offering, which Pete mentions, so we wanted to be sure to share that link with you - How to Generate Leads Through Social Media and Content Marketing. OH, they also have a great book - Content Mavericks.
Andrew mentions VideoAsk by Typeform at the end, so we wanted to share that with you also.
If you want to grow YOUR business or your CLIENT'S businesses / sales, this is 100 the episode for you. They want to INSPIRE YOU to DO something. Let us know what you think!
We are "Making a Marketer"... in all ways. Check out EPISODE 52 -- and please take a minute to subscribe, rate, & review us on iTunes (& mention THIS ep!) -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is primarily sponsored by Jen Cole - thank you! :::