Making a Marketer covers strategy & tactics for all experience levels, from general business, to events & social media, and everything in between. We have top business experts on our shows, and we have a great time!
Episodes
Saturday Sep 25, 2021
Saturday Sep 25, 2021
Season 5 is holding nothing back, and this episode featuring Angus Nelson is no exception. He blew our minds, motivated us, inspired us, taught us, and made us laugh.
When we enter a conversation with curiosity and an open mind, it’s disarming. It shows the other person that you value their thoughts and feelings, and it opens the door to trust. When we ask the right questions, we create an entirely different dynamic, and Angus gives us the tools to get started.
More than likely you'll listen to this episode more than once -- there's so much GOLD in this one!
Our guest...
- Angus Nelson
Angus is a men’s executive coach, one of America’s top performance strategists and Founder of Evolve Men Coaching. He helps ambitious men find fulfillment for a life of meaning and purpose. His past clients include members from Fortune 50 brands to celebrity personalities while also speaking at headquarters for America's top brands such as Walmart, Coca-Cola, BMW, Disney, Whole Foods, and Adobe. Angus is married with three children and lives in Nashville, Tennessee with their 2 bougie dogs.
GIFT from Angus: "7 Questions to Change Your Life"
His book reco: Expert Secrets by Russel Brunson
His Instagram is a great place to follow / connect with him!
We are "Making a Marketer"... in all ways. Check out episode 90 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::
** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **
Sunday Sep 19, 2021
Sunday Sep 19, 2021
This our very first "no guest" episode! It's an idea host Megan has been toying with -- to add a third episode each month that's a very brief recap on recent marketing news or a "what I learned" recently sort of thing. We really look forward to your feedback if this is something you'd like more of as a supplement to the two episodes per month we normally publish.
Megan had a BIG birthday recently and through that adventure there were a few things that occurred to her that are life / business lessons. It's just about 12-minutes long, and she also did the editing herself on this one, so please forgive if it's a little less smooth than normal:).
Let us know what you think via DM on the @MakeAMarketer Twitter or @MeganPowers Twitter (she also gives her email you can get if you listen).
Megan's Blog - she's a writer too!
Book recos:
Cumulative Advantage - Mark Schaefer’s (past MaM guest!) new book
It’s Not Just Who You Know by Tommy Spaulding
We are "Making a Marketer"... in all ways. Check out episode 89 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::
** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **
Wednesday Sep 01, 2021
Wednesday Sep 01, 2021
Have you ever thought about how your personal brand might affect sales? We talk about so much more on this episode, but our guest's insight on how our personal brand is a reflection on everything is super interesting!
"...so when you think you work for a company, you're really working in the best interest of them. And, unfortunately, some organizations just don't put their people at the center. And so we as individuals have a responsibility to ourselves, I believe, to put ourselves at the center of what we do. And so your brand is doing that -- in every way..."
Truly, this episode gets DEEP in a way you might not expect, given the title of the show. We would LOVE to hear what you think! If you comment on our Twitter, we would love, love, love that!
"...be brave and put your authentic self in the world... the world needs you."
Our guest...
- Cass McMann
Cass McMann is the principal and founder of Know Better, Do Better Consulting - an organizational development firm relentlessly focused on building inclusive cultures while streamlining institutional processes. Cass partners with clients to create cultures that thrive in business because of their inclusivity. Know Better Do Better Consulting builds upon what clients do well while filling in the gaps of what is unknown to streamline processes, building healthy corporate culture, and creating a sense of belonging.
Because when organizations know better, they do better.
Her twenty years as an award-winning sales and hospitality professional has fueled her passion for people, processes, and organizational culture. Her superpower is making sense of what may feel like chaos while developing business practices that put people at the center. The future of successful businesses hinges on their organizational ability to maintain a space where their members are seen, valued, respected, and protected.
Cass' Blog - please check it out -- so much good stuff!
Her book reco: You, Inc.- The Art of Selling Yourself by Harry Beckwith and Christine Clifford
We are "Making a Marketer"... in all ways. Check out episode 88 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::
** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **
Tuesday Aug 24, 2021
Tuesday Aug 24, 2021
Our FIFTH season is officially ON.
We're continuing the reunion tradition with part two of our season five kick-off with this one. The funniest and "not approved for public consumption" stuff went on behind the scenes while we had some technical difficulties, and it's chock-full of great nuggets from every guest! "Quotables" as Jen says.
In this second part we have brought together (10 people!) Rob & Kennedy, Dennis Wakabayashi, Dorothea Bozicolona-Volpe, Chris Craft, Nathalie Gregg, Alexis Heinrich, Melissa Majors, Judi Fox, and Gary Ware!
We check in to recap their episode and have them answer "one big question"...
This time: "What is the biggest business lesson you've learned through this (ongoing) pandemic that will help you (and our listeners) forevermore?"
The result is a very insightful and lively conversation!
GUESTS & their episodes from season four:
Rob & Kennedy - Mastering Email Marketing, Ep. 66
Dennis Wakabayashi - TikTok - Top Platform Worldwide - Ep. 79
Dorothea Bozicolona-Volpe - How a Marketer Turned Tragedy Into Triumph - Ep. 83
Chris Craft - Crafting Creative Copy Writing - Ep. 67
Nathalie Gregg - The Power of Twitter Chats - Ep. 62
Alexa Heinrich - Absolutely Accessible Marketing - Ep. 75
Melissa Majors - Inclusivity as a Business Advantage - Ep. 84
Gary Ware - Transforming Culture - Ep. 59
Judi Fox - Captivating Clubhouse - Ep. 80
We are "Making a Marketer"... in all ways. Check out episode 87 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::
** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **
Wednesday Aug 11, 2021
Wednesday Aug 11, 2021
FIFTH SEASON?! Yes!
We started a tradition when heading into season two of having reunions of the previous season's guests, and it's the highlight of doing this show for us!
In this first part of the season four reunion we have brought together Troy Sandidge, Gary J. Nix, Jim Fuhs, Diana Richardson, Kendra Losee, and Christina Garnett!
We check in to recap their episode and have them answer "one big question"...
This time: "What is the biggest business lesson you've learned through this (ongoing) pandemic that will help you (and our listeners) forevermore?"
The result is a very insightful and lively conversation!
GUESTS & their episodes from season four:
Troy Sandidge - Marketing Strategy, Ep. 65
Gary J. Nix - Challenges in Media Communication - Ep. 76
Jim Fuhs - How to Build a Livestreaming Show - Ep. 69
Diana Richardson - Scintillating Search Tips (SEO) - Ep. 74
Kendra Losee - Marketing CBD - Ep. 60
Christina Garnett - Visual Intelligence - Ep. 71
We are "Making a Marketer"... in all ways. Check out episode 86 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::
** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **
Thursday Jul 29, 2021
Thursday Jul 29, 2021
** BONUS EPISODE **
This episode is dedicated to our beloved Elizabeth Glau who was a co-host of this show for the first two seasons. She lost her battle with metastatic breast cancer on July 19th, 2021. She was an incredible soul and was an integral to our success from the start. 
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Video content remains HOT. And, many people are still hesitant to create videos. Chuck Moran of Bald Guy Studio and Online Video Mastery has some incredible tips for how to create videos (that don't suck) using your smartphone. This awesome BONUS episode is worth the 30-minutes based on all the tool tips alone. My guess is you'll also want to take Chuck's course because he is just so good.
Take his class! Learn more and use this link for a discount (coupon code mpowers100off and they’ll get $100 as friends of our podcast). You'll be creating (or improving) your videos in no time.
Our guest...
- Chuck Moran
As Owner and Chief Bald Guy at Bald Guy Studio, Chuck has over 40 years experience in graphic design and marketing communications, including website design, branding, social media and print design for organizations of many sizes.
The pandemic brought opportunity. Chuck’s team was hired to create a Zoom training to help artists teach classes online, and he recently developed a workshop to show members of a state association how to create videos with their smartphones. Those projects have now become courses under his new brand, Online Video Mastery..
A graduate of the University of Virginia, Chuck is a native and resident of Charlottesville, Virginia where he operates his businesses between family activities and walking his dog, Rocky McDuff.
Watch the video of this episode, recorded live: BONUS, Ep. 85
We are "Making a Marketer"... in all ways. Check out episode 85 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **
Monday Jul 05, 2021
Monday Jul 05, 2021
Sometimes you hear someone speak and instantly get the feeling you must know that human! And, they must be a guest on this podcast -- this guest is that person.
We rounded out season four with a deep and truly enlightening conversation about inclusivity in leadership with Melissa Majors!
This discussion shed light on the ties between emotion and actual physical pain, what it means to truly lead with a mind for inclusivity, and the idea that inclusion really does fire up our spirits.
Melissa has published a book that should be required reading for every human. If you haven't heard her speak, you are in for a treat with this final episode of season four!
“Inclusion is more than a moral obligation - it’s a competitive advantage.”
Her book:The 7 Simple Habits of Inclusive Leaders - A guilt-free guide on how to boost innovation and performance by involving others equally
Our guest...
- Melissa Majors, “The Inclusive Leadership Expert”
CEO of Melissa Majors Consulting, she is an innovator and optimizer of education, inclusion, & leadership strategies. She has dedicated her career to maximizing the business impact associated with these areas of focus.
The team at Melissa Majors Consulting has extensive experience and a proven reputation for driving better business outcomes through innovative and inclusive strategic planning. They bring deep expertise in improving profitability and innovation, boosting organizational performance, and optimizing inclusion strategies. Melissa formally studied strategy and innovation at Harvard University.
Melissa is a crowd-pleasing speaker who masters brain-friendly talks that engage her audiences and spark not just inspiration, but action as well.
She is featured in publications such as Forbes Magazine, Smart Meetings, The Meeting Professional, NorthStar Meetings Group’s Eventful Podcast, The Event DR, and on the keynote stage at events such as Meeting Professional International’s WEC, The Northwest Event Show, Catalyst Events, Legg Mason’s DEI Conference, and many more.
Her book recos:
- Chris Voss: Never Split the Difference: Negotiating As If Your Life Depended On It
- Brene Brown: Braving the Wilderness
Check out the LIVE Video if you'd like to watch us chat.
A couple of great blog posts by Melissa:
We are "Making a Marketer"... in all ways. Check out episode 84 (last ep of season 4!) -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **
Friday Jun 18, 2021
Friday Jun 18, 2021
We don't all have a linear career path. Some people crushing the digital marketing space were once elementary school teachers. Others worked to catch bad guys with the government before walking down the road of marketing--the latter is this episode's guest!
Hearing the journey of someone who has had such an interesting career that was ALSO greatly impacted by a personal tragedy will get you thinking.
One of our live viewers of this broadcast said "I was hanging on her every word!" We think you will too.
Our guest...
- Dorothea Bozicolona-Volpe
Dorothéa was born in New York City to French and Italian parents. Her Father’s passing caused her family to move to Europe where she became somewhat of a nomad. She‘s lived in Italy, France, Germany, Japan, Sweden, The Netherlands, and the UK.
Dorothéa is a strategic digital marketing executive who is fluent in four languages and specializes in developing business through digital, influencer, and social media marketing for the world’s most memorable brands. She teaches marketers and business leaders how to increase value and develop strong relationships between brands and fans.
There are 4 distinct areas of her business, Social Espionage - eCommerce, Employer & Personal Branding, Enterprise Social Networking, and Marketing Strategy
She’s also an avid skateboarder who tweets to relax.
Her Ted Talk - https://www.youtube.com/watch?v=Vjy9X-sXVJg
Her book recos:
- Unleash Your Primal Brain – Tim Ash (who will be a season 5 guest!) - a great book for business, relationships, personal development – operating system for human beings.
- Radical Alignment – Alexandra Jamieson and Bob Gower - a proven “Low Drama, High Joy” method for productive, empathy-based communication and collaboration for ANY relationship -- business, personal, or otherwise.
- BONUS Book: Marketing Rebellion by Mark Schaffer
Check out the LIVE Video if you'd like to watch us chat.
We are "Making a Marketer"... in all ways. Check out episode 83 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **
Sunday Jun 06, 2021
Sunday Jun 06, 2021
Our guest Kelly Noble Mirabella holds a (long-standing) record -- one of her previous Making a Marketer episodes on chatbots (as of writing this) is the most downloaded all-time! When we realized it goes back to season two in 2018, we knew it was time to have her back.
The options we have in marketing to reach our customers and prospects continues to evolve, as does the capabilities chat marketing provides us.
SO much strategy AND tactics covered on this show! AND, Instagram opened up chat automations the day we recorded, so we get a "hot off the presses" update on the capabilities from Kelly. This is one you WILL replay and you'll quote it if you're having trouble convincing clients to bring chat marketing into their digital marketing plans.
She shares several tools too - you gotta listen to learn what they are to get them all!
Our guest...
- Kelly Noble Mirabella
Kelly is an international speaker and sought after Digital marketing educator with more than 14 years of digital marketing experience. With a flair for fun, Kelly brings her unique and engaging style to her Baby Got Bot training videos and Messenger campaigns. As owner of Stellar Media Marketing, Kelly has worked with some of the best brands in the digital space. Partnering and working with companies like AgoraPulse, Kerwin Rae, Bot Tools and Restream.io, Kelly brings the fun, and a great experience to any project. Kelly is known for creating clear and easy to follow tutorials and guides to help people tackle the world of Messenger Marketing and beyond. Kelly is also the Trainer for ManyChat and a Bot Tools Ambassador.
Kelly's Previous Eps.:
Episode 23: AI Chatbots
Episode 16: Live Streaming, along with guest Chris Strub
Her book reco: The YouTube Formula by Derral Eves
Discount time! Kelly's ManyChat PRO Discount code: Kellyfreemonth
We are "Making a Marketer"... in all ways. Check out episode 82 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **
Monday May 17, 2021
Monday May 17, 2021
It's fun to do "ask me anything" shows from time-to-time, and this is actually the first time (it's the planner in me:) we have done one for this podcast! Of course, the hot topic right now as every platform is adding an audio element, is social audio. We talk about it on its own and about how it can work with events...
Also - social media has evolved quite a bit. Do you think it has become more challenging to manage? We cover that!
Our guests...
- Troy Sandidge
Troy is a marketing strategist, social media technician, dynamic speaker, interviewer, investor, and Twitter aficionado who has made a name for himself as a provider of crucial marketing-focused inputs that generate effective outputs and designed outcomes for growing SMBs and national multi-billion dollar enterprises.
As a former Vice President of a creative agency and former Chief Strategy Officer of a brand agency, he has served as a strategist for various clients worldwide, helping them reach on average quadruple the return on investment via successful yet simple marketing systems. Troy has a reputation for being proficient at establishing brand identity, expanding brand reach, and increasing profitability through social media, video, and digital marketing strategies that emphasize storytelling using his D.A.R.T. Marketing Methodology™.
- Dai Macdonald - Social Media Specialist at Shaky's Pizza
Dai is a social media, content, writing, and marketing strategy addict who still doesn't believe her job is a real thing. Storytelling is her jam. Whether it's through a blog post, a video or an image -- she loves creating captivating content that doesn't just get the message across, but gets attention.
Troy's book reco: Value Based Selling by Alan Weiss
Dai's book reco: The Hidden Psychology of Social Networks by Joe Federer
We are "Making a Marketer"... in all ways. Check out episode 81 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **