Making a Marketer covers strategy & tactics for all experience levels, from general business, to events & social media, and everything in between. We have top business experts on our shows, and we have a great time!
Episodes
Wednesday Jan 10, 2024
Wednesday Jan 10, 2024
As we embark on a new year, we can all use some tips on how to manage our time more efficiently! Our guest on this live episode is an expert on productivity. Erik Fisher has had a weekly podcast called "Beyond the To-Do List" for more than a decade. And we are so excited to have him back -- his previous show ("Marketing a Podcast and How to Get Started") was 100 episodes ago, and it's our 4th most downloaded episode EVER!
Learn about...
- The Pomodoro Technique: Erik highlights the Pomodoro Technique as an effective time management strategy. This approach helps maintain focus and productivity throughout the day.
- Remote Work and Flexibility: We discuss the benefits of remote work, such as eliminating commuting time and increasing flexibility. This can lead to increased productivity and work-life balance.
- Constantly Learning and Experimenting: Eric emphasizes the need to constantly find ways to keep productivity strategies interesting and engaging. He suggests revisiting successful strategies from the past and experimenting with new approaches. By reevaluating and adapting strategies, individuals can find what works best for them and achieve productivity and success in both their work and personal lives.
Our guest...
- Erik is the producer and host of the Beyond The To-Do List Podcast for over 11 years. Erik has talked with productivity experts as they share how they implement productivity strategies in their personal and professional lives. His mission is to explore all aspects of productivity as a means towards the true end goal: living a meaningful life.
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Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 140! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing
amazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazing
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Monday Jan 01, 2024
Monday Jan 01, 2024
In this episode our guest shares various strategies for making content stand out and capturing audience attention in today's competitive digital landscape. Peg emphasizes the importance of being unique and original in your brand's content, as well as focusing on creating helpful and engaging content that resonates with your target audience.
Learn about...
- How to be unique and original in your content: In today's competitive landscape, it's more important than ever to stand out by creating unique and original content. Avoid copying others or following trends blindly. Find your brand's authentic voice and create content that reflects that.
- How to use video effectively: Video is a powerful tool for engaging and connecting with your audience. Experiment with different video formats and use storytelling techniques to create compelling and informative videos. Consider repurposing your videos for different platforms and tailor them to each platform's specific requirements.
- Prioritizing goals over algorithms: Instead of obsessing over keeping up with changing algorithms, focus on creating high-quality content that aligns with your goals. Understand your audience and their needs, and create content that is helpful, informative, and entertaining. Don't feel the need to be on every platform or chase viral trends if they don't align with your brand's goals and values.
Our guest...
- Peg Fitzpatrick
Peg is a prominent figure in social media marketing and an OG award-winning blogger, renowned for her innovative strategies and role as the first Head of Social Strategy for Canva. She co-authored the acclaimed book "The Art of Social Media" and has another insightful publication on the horizon. Known for her dynamic presentations, Peg has captivated audiences at leading industry events like INBOUND, ALT Summit, and Social Media Marketing World, sharing her expertise and shaping the future of social media and visual marketing.
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Take our LISTENER Community Survey!!! HERE
Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 139! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing
amazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!**
Thursday Dec 14, 2023
Thursday Dec 14, 2023
Events are a key element of the marketing mix. Our guest on this episode has unique insights into ALL of the elements of marketing strategy and spend, and on this one we touch on a lot... Mostly addressing how events play a part in different ways to driving sales and visibility.
Learn about...
- How in-person events provide valuable opportunities to connect with professionals, expand networks, and learn from others in the industry. They are crucial for building relationships and driving sales.
- That having a well-documented tracking and reporting system is important for attributing success to events. Understanding the impact events have on the customer journey, even if the sales correlation is not immediate, is key. Collaboration between marketing and sales is crucial for effective follow-up and nurturing of leads generated at events.
- Events should be viewed as opportunities to create personalized experiences and make meaningful connections with potential customers. It's essential to focus on providing value and building brand loyalty rather than just selling. Adaptability is also crucial, as not every event or strategy will lead to immediate success; finding the right timing and approach that aligns with the target audience is super important.
Give it a listen!
Our guest
- Stefan Slattery
Stefan is currently Head of Marketing at Cable a REG-tech startup, helping revolutionize the BaaS/Embedded Finance risk & compliance space, and before that, he was the Head of Growth at VGS, the world's largest cloud-based tokenization platform. Before entering the world of Fintech, Stefan spent 11 years leading digital and partner marketing efforts in SaaS, e-commerce, and consumer electronics.
He currently lives in the White Mountains in NH and in his spare time, enjoys traveling, skiing, New England craft beer culture, and loves heading to meetups and connecting with other people in the fintech/payments scene.
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Take our LISTENER Community Survey!!! HERE
Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 138! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing
amazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!**
Wednesday Nov 29, 2023
Wednesday Nov 29, 2023
This will surely be the first in a series we will do on A.I., with its constant changes and advancements!
Learn about (written using Dustin's Magai tool!)...
- Different AI tools have varying strengths and limitations: We discuss the differences between GPT, Claude, and Bard. GPT is known for its creativity, but has limitations in memory and accuracy. Claude prioritizes accuracy and safety, while also having a larger memory. Bard, although initially underwhelming, is expected to improve over time.
- Integration of multiple AI models can maximize their strengths: Guest Dustin mentions that Magai integrates multiple AI models, allowing users to leverage the strengths of each. This approach can potentially enhance the overall capabilities and effectiveness of AI tools.
- Surrounding oneself with positive and supportive people is important: Dustin shares a personal business challenge and emphasizes the significance of having positive and supportive individuals around him. This highlights the importance of building a strong network and seeking support from others during challenging times. The episode concludes with a reminder to reach out for help if needed and to remember that difficult times are temporary.
Our guest
- Dustin W. Stout
Dustin is an entrepreneur, AI enthusiast, and Founder at Magai. Since starting his blog in 2011, Dustin has built a successful career as a full-time digital marketing consultant, speaker, and has created numerous products that help digital creators accomplish more. His current focus is Magai (maj-eye)—the world's best AI tools in one place.
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Take our LISTENER Community Survey!!! HERE
Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 137! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing
amazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!**
Wednesday Nov 15, 2023
Wednesday Nov 15, 2023
Our expert on this episode teaches us about getting hired and working with recruiters!
Jodi shares her personal journey into HR and discusses the importance of human skills (soft skills), in addition to hard skills. She provides tips on how to work well with recruiters, including building relationships with a few key recruiters, offering assistance to recruiters, and proactively reaching out to hiring managers.
Jodi also advises us how to handle interviews, such as preparing beforehand, asking insightful questions, and sending prompt thank-you notes. It might sound like common sense, but apparently it isn't as common as we would think.
Whether you are on the hunt at the moment or not, it's all super useful info for everyone.
Our guest
- Jodi Knittle is a human resources professional with a history of success influencing the strategic direction of organizations. She offers an exceptional ability to quickly assess employee strengths and weaknesses, and building teams aligned with organizational visions.
Recognized as a trusted partner to business stakeholders who excels at driving cultural transformation to further organizational growth, Jodi intuitively identifies high-quality talent through recruiting efforts, which is critical to advancing the missions of companies. She plays a vital role in developing business strategies and delivering critical support to executives and employees. And she has a talent for uncovering business drivers that deliver a significant fiscal impact.
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Take our LISTENER Community Survey!!! HERE
Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 136! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing
amazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!**
Thursday Oct 26, 2023
Thursday Oct 26, 2023
Our guest on this episode is a graphic designer and marketing professional who studied graphic design and film theory, and went on to becoming a freelance designer, focusing on brand identity and campaign development. We delve into the importance of inspiration and client input in the creative process, and how Brooke strikes a balance between keeping herself sane and keeping clients happy.
Learn about...
- Diversifying income streams: Brooke emphasizes the importance of professionals re-imagining their approach to supplementary income streams. She encourages creatives to explore their hobbies and other passions to find ways to incorporate them into their business or side hustles.
- Balancing full-time work and side projects: Brooke provides tips for effectively managing side projects while working full-time. These include setting realistic timelines, being proactive with project management, and learning to say no when necessary.
- Overcoming career challenges: Brooke shares her experience of being hired for one job, but having her priorities change, leading her to take on a completely different role. She emphasizes the importance of adaptability and finding the positive aspects in such situations, as they can provide valuable skills and experiences.
Our guest
- Brooke LeBeau is a creative marketing professional based in Austin, TX and owner of Artfully Creative Studio. Her origins are in graphic design and filmmaking with professional experience in both marketing and fine arts.
Brooke has a Bachelor’s degree in graphic arts and film production from the University at Buffalo and a Master’s degree in fine art from New England College, setting her up as a jill of all trades with a background in branding, digital and print media, websites, events, social media, content design, and consumer products.Brooke is passionate about skills diversification and advocates for professionals reimagining their approach to supplementary income streams.
In 2022 Brooke formalized her freelance business and to-date, Artfully has served over 20 clients and delivered hundreds of projects. Artfully focuses on providing a smooth, results-based client experience that turns ideas into a tangible project plan.
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Take our LISTENER Community Survey!!! HERE
Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 135! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing
amazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!**
Thursday Oct 12, 2023
Thursday Oct 12, 2023
Events are Megan's love language and this episode hits on all the reasons why!
Our guest on this episode has made it his life's work to not just plan events. He wants to create experiences... and ones that are unforgettable.
Phil Mershon has been doing just that for years, and on this episode he explains the art and science that is involved. We discuss lessons through the years that have taught him how, sharing examples of events that have made an impact.
He also wrote a book about all of it - listen to this show, and you'll surely want to scoop up a copy - HERE.
Our guest
- Phil Mershon
Phil is the director of experience for Social Media Examiner. He's been designing the Social Media Marketing World experience for over a decade. Drawing from over 25 years in creating customized events, Phil loves to create memorable moments and transformational experiences. In addition, Phil is a jazz saxophonist, a pickleball enthusiast, and the author of "Unforgettable: The Art and Science of Creating Memorable Experiences."
Events are an essential part of the marketing mix! Look for more shows on how to do them well.
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Take our LISTENER Community Survey!!! HERE
Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 134! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing
amazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!**
Thursday Sep 21, 2023
Thursday Sep 21, 2023
Part two of the reunion show with four season six guests is here!
More new insights... and everyone answers "what is the biggest business challenge you've overcome and how did you do it?"
We also want some feedback from YOU, our listener... Tell us what YOU THINK - here.
Group 1
- Julie Riley
Ep. 118 - Livestream Your Podcast with Julie Riley - Jeff Sieh
Ep. 114 - Live Marketing NEWS & Broadcast Podcast Collab with Grace Duffy & Jeff Sieh
Group 2
- Lindsey Bowshier
Ep. 112 - Clarity on Agency Traction & Growth with Lindsey Bowshier - Dave Bruno
Ep. 121 - What is the Value & Future of ChatGPT with Dave Bruno
We hope you get some new insights and laughs (the video is HERE if you would like to see all the trials and tribulations with tech issues--our editor Avri really earned his $ on this one!), and that you're motivated to go back and listen to their episodes if you haven't just yet.
We also tease the next episode with a very special guest Jen and I both have worked with!
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Take our LISTENER Community Survey!!! HERE
Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 133! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing
amazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!**
Wednesday Sep 06, 2023
Wednesday Sep 06, 2023
SEASON 7 IS HERE!
Megan and Jen are super excited to bring you a value-packed season seven. We are going to mix it up a bit AND we want feedback from YOU!!!
Tell us what YOU THINK - here.
One thing hasn't changed -- we are kicking off a new season with a value-packed reunion episode. On this one we brought back six guests from last season to review their episode, with a twist of new insights... and everyone answers "what is the biggest business challenge you've overcome and how did you do it?"
GROUP 1
- Rachel Bruce
Ep. 128 - Exploring the Ever-Changing Marketing Landscape - Cass Cooper
Ep. 129 - Marketing in the Age of Trolls (and Counter-Cultural “wars”)
GROUP 2
- Jim Fuhs
Ep. 111 - Broadcast on Amazon Live (guested w/Chris Stone) - Madalyn Sklar
Ep. 122 - Twitter Talk
GROUP 3
- Danny Monzon
Ep. 123 - Humanize Your Brand Through Chat Automation - Jeremy Linaburg
Ep. 119 - Nurturing a Community on TikTok
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Take our LISTENER Community Survey!!! HERE
Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 132 - the 1st of Season 7! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing
amazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!**
Wednesday Aug 16, 2023
Wednesday Aug 16, 2023
Squirrel! Another way we refer to that shiny new thing that distracts us.
Marketers classically have shiny object syndrome, and admitting it is the first step, right?
This episode covers all elements of the bird app, Threads (more on this than we expected), social media in general, and events. Meg Coffey is THE preeminent digital marketing expert & event organizer in Australia, hailing all the way from Texas.
We had so much fun -- three marketers with the gift of gab makes for a fast-paced, insightful, and exciting conversation!
Our guest
- Meg Coffey is an internationally recognized social media and digital marketing strategist, hailing from Texas and now proudly based in Australia. Known as the “Texstralian,” Meg combines her exceptional work ethic, calculated risk-taking, and remarkable communication skills to lead the way in digital empowerment.
As the founder of State of Social, Australia's largest social media conference, and #SMPerth, a go-to source for the latest news and a vibrant community in the digital space, Meg is dedicated to keeping businesses ahead of the curve.
With a deep understanding that digital is essential in today's business landscape, Meg's expertise extends far beyond the hospitality and tourism sectors she works with thru her agency Coffey & Tea. She specializes in transforming the fear of social media into confidence and excitement about leveraging technology for tangible results.
Meg actively contributes to the digital marketing community as a sought-after speaker, lecturer, and panelist. Her thought leadership has led to judging industry awards and being recognized as one of Australia's Top 50 Small Business Leaders in 2017. Notably, Meg was also a finalist for Campaign Brief's prestigious Ad Person of the Year award in 2021 and 2023.
Meg's book reco: "No Filter: The Inside Story of Instagram" by Sarah Frier
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We are "Making a Marketer"... in all ways. Check out episode 131 - the last one of Season 6! Please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing
amazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!**