Making a Marketer covers strategy & tactics for all experience levels, from general business, to events & social media, and everything in between. We have top business experts on our shows, and we have a great time!
Episodes
Friday Dec 18, 2020
Friday Dec 18, 2020
There are many ways to test our content. We can do A/B testing of email subjects and different calls to action... But HOW do you test visuals? Historically, the only real way to do that has been through market research (I don't say this on the show, but I personally have been paid a BUNCH of money to take part in market research studies!), which is expensive.
What if there was a company using AI that can give you data on what visuals will resonate with your audiences? What if it was a SaaS product that would save you a ton of money - you'd jump at it, right? We're not "promoting a product here" -- we don't do that -- we are sharing a NEW and unique solution to an old time issue.
Also, Christina is the queen of #MarketingTwitter, so it made perfect sense for us to also talk about the platform we both love to bits.
This is a GOOD one, y'all! Another show that will help prepare you for a new year. Please let us know your feedback on the show and what subjects you'd like us to cover in the new year.
Here's a scientific article about visual intelligence, and a fancy deck about how it works.
Our guest...
- Christina Garnett, Senior Insights Strategist at Vizit
Former teacher and marketing director, Christina works with Fortune 500 brands to strengthen their digital strategy. With inbound marketing and audience intelligence at the heart of her work, Christina focuses her efforts to encourage a deep dive to understand personas, competitors, and more.
With her work at VIZIT, Christina works to create strategy playbooks and visual intelligence reports in the pursuit of content that resonates with the target audience. She has a deep love for audience research and social listening, believing that to truly understand your audience, you need to listen to them.
Christina is featured in HubSpot Academy's Social Media certification course, as well as their separate course on social listening. She has been a speaker for national events like INBOUND19 and Adapted Digital Media Summit as well as local events for the Virginia SBDC. You can also find her featured in various ebooks by Social Insider, HubSpot, and Talkwalker, as well as articles by The Next Web and Meltwater.
We are "Making a Marketer"... in all ways. Check out EPISODE 71 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released song, "Too Close"! **
Tuesday Nov 24, 2020
Tuesday Nov 24, 2020
Not all superheroes wear capes, as they say... But our guest on this episode is indeed SuperWoman!
Just "ask Yvi" and you will receive oodles of nuggets of useful tips. This show literally applies to ANYONE in business, and especially entrepreneurs who are looking for ways to fine-tune (or create) their processes for running a business effectively.
Are productivity and efficiency the same thing? Do you have a tool in your tool belt for everything you and your team are doing?
Yvi has the answers on this one!
Our guest...
- Yvonne Heimann - Business Efficiency Consultant | Speaker | NLP Coach & Practitioner
As a web designer and business efficiency coach who runs multiple businesses, Yvonne has over 10 years of experience organizing, strengthening, and streamlining businesses into profitability and success.
Since moving to the US in 2007, Yvonne has been helping empower entrepreneurs to successfully run sustainable businesses while also enjoying life.
We are "Making a Marketer"... in all ways. Check out EPISODE 70 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released song, "Too Close"! **
Monday Nov 16, 2020
Monday Nov 16, 2020
Tim Sohn and Jim Fuhs are P.R.O.s at livestreaming! They were the perfect people to talk with about current trends and strategies for creating a livestreaming show in this VIDEO age.
We both use StreamYard to do our livestreaming shows, and we talk about other tools you can use, right along with StreamYard.
Building community. Those two little words pack a HUGE punch. This is a big takeaway from this episode -- livestreaming enables you to share your message in a very personal way, and engage with your audience in a way you cannot do otherwise.
Our guests...
- Tim Sohn
Founder of Sohn Social Media Solutions, Tim plans and produces memorable virtual events & live shows for businesses & organizations that want to make a bigger impact in the world. He is also co-host of two live shows - The Tim & Jim Show & coffee & donuts. He loves Dunkin' & his family, not necessarily in that order. - Jim Fuhs
President of Fuhsion Marketing of Marietta, GA. Jim is a retired Marine LtCol turned digital marketing consultant, speaker, live streamer, podcaster, and remote live stream and virtual event producer with over 30 years of business and social media experience. His business serves several diverse clients including small business, nonprofits, higher education, and local non-governmental and governmental organizations.
Jim fuses Marine Corps Leadership with Marketing. His 20 plus years of highly successful leadership experience as a Marine Corps officer lets him bring that to bear in the ever changing world of marketing and technology.
Get online with your clients and prospects
and build that community.
We are "Making a Marketer"... in all ways. Check out EPISODE 69 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released song, "Too Close"! **
Friday Oct 23, 2020
Friday Oct 23, 2020
Every now and then you encounter a successful entrepreneur who is a good soul, without question. Jon Ferrara is that dude. He shared so much insight on using a customer relationship management (CRM) tool for "social selling" (and more), about marketing & business in general... and about just being a good human. For real!
Learn about the differences between CRM tools, why one that has social media integration is valuable, why you should be using one, and SO. MUCH. MORE.
BONUS: He's also giving our listeners a gift! Be sure to listen until the end to get that gift--you'll want to keep listening anyway, and that will make it soooo worth it.
* The MarTech map Jon talked about >> http://bit.ly/martchmap
* FUN thing Jon shared on the bonus Q... spook yourself up, y'all!
>> https://myevildoll.com/
Our guest...
- Jon Ferrara
CEO & Founder at Nimble
jon@nimble.com
Jon has been a “CRM guy” for many years. He is an entrepreneur at his core. He founded the Nimble 12 years ago -- it’s an award-winning social sales and marketing CRM for individuals and teams. Every day, people use it to successfully nurture their personal and business relationships across email and social networks such as Twitter, Facebook, and LinkedIn.
We are "Making a Marketer"... in all ways. Check out EPISODE 68 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released ALBUM, Underrated! **
Thursday Oct 15, 2020
Thursday Oct 15, 2020
Copy writing is an art form. Effective copy writing is like GOLD... My conversation with this guest was quick (after the tech glitches were edited out!), so there are a bunch of great tips about how to craft good writing packed into about 20-minutes!
Struggle with writer's block? Need some help sparking creativity? Chris has you covered.
Our guest...
- Chris Craft
Chief Content Officer at Neo Lux Marketing Agency
And Founder at Nao Media
Chris helps healthcare and tech companies grow through content marketing. He serves customers through content strategy, copywriting, blogging and copy editing.
Twenty-minutes of pure goodness.
Mentioned on the show also is the Inspire First community he helped found! Check out the community and the podcast.
Please share your feedback with us too - we want to hear it.
We are "Making a Marketer"... in all ways. Check out EPISODE 67 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released ALBUM, Underrated! **
Friday Sep 25, 2020
Friday Sep 25, 2020
Y'all, email marketing is no joke. Social media is important, but it's rented land, which you'll hear about straight-away. Rob and Kennedy are our guests on this episode -- two guys who are epic and successful in their individual spaces who carved out a niche (which they would pronounce NEESH, since they're British!) in email marketing because they had so much success with it.
Email marketing is about making sure people have all the information they need for WHEN they want to buy... we should be using email to nurture those relationships.
Our guests...
-
Rob & Kennedy are from Newcastle Upon Tyne in the North east of England
You might know them as hosts of the very entertaining podcast, The Email Marketing Show, or as the founders of the survey platform that makes you sales, ResponseSuite.
Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy a psychological mind reader (or mentalist as they call it in the US), who have spent almost 18 years each relying on their skills of getting into other people’s heads to carve out successful careers in show-business.
Now as founders of EmailMarketingHeroes.com, Rob and Kennedy’s mission is to save the world from that grubby old-fashioned email marketing we’ve all grown to loathe, and give others the tools to become the Email Marketing Heroes in their small businesses.
Rob and Kennedy are here to help you make more sales and grow your business by sending more emails that people love receiving.
Goal stated by Kennedy: "Let's try to become less crap than we were yesterday."
My absolute favorite tips were about the subject line and the preview bits! I'm not going to tell you why... when you listen you'll know the reason.
For sure, this is one of our most resourceful episodes yet. Email marketing has been bumped off for social media, but it's unquestionably more important. Megan used to "do email" (no, seriously, she got hired by a dot-com without a title)... and this chat was so enlightening! Things. Have. Changed.
"You're the only person who looks at 100% of your content."
Check out the #EmailHour Twitter Chat: Thursdays at 12pm PDT / 8pm UK
Their podcast is the Email Marketing Show: Every Wednesday
We are "Making a Marketer"... in all ways. Check out EPISODE 66 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released ALBUM, Underrated! **
Sunday Sep 13, 2020
Sunday Sep 13, 2020
We should absolutely start with the END in mind in all we do. And having a strategy behind everything we do in marketing is a MUST. Our guest on episode 65 is Troy Sandidge - Chief Strategy Officer of Vult Labs - and this is his sweet spot.
EXTRA AWESOME? Co-Host Jen Cole is on with us on this LIVE episode!
Our guest...
- Troy Sandidge
Chief Strategy Officer at Vult Lab
Troy is a marketing strategist, keynote speaker, interviewer, investor, and Twitter aficionado who has made a name for himself as a provider of crucial inputs for growing SMBs and national multi-billion dollar enterprises.
As a former Vice President of a brand agency, he has served as a strategist for various clients worldwide, helping them reach on average quadruple the return on investment via marketing. Troy has worked with entrepreneurs, small businesses, nonprofits, national brands, influencers, international organizations, and more.
It shouldn't be novel to think about how much money you have to spend... and yet it can be secondary? Troy has a way of making us think about things that aren't simple... in terms that are very easy to understand.
We are "Making a Marketer"... in all ways. Check out EPISODE 65 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released ALBUM, Underrated! **
Friday Sep 04, 2020
Friday Sep 04, 2020
Part one of this reunion was POWER-packed, and so is this one!
Grab some coffee or a drink & sit back, ready to hang out with friends... because that's exactly how this show feels. These folks have the ability to teach us while just being real, incredible people.
They're all doing interesting things (personally & professionally), which is super inspiring!
GROUP 1
- MIKE ALLTON ~ EP. 43 ~ Blogging is Not Dead with Mike Allton
- MADALYN SKLAR ~ EP. 45 ~ Twitter Relevancy & Updates
GROUP 2
- JUNTAE DELANE ~ EP. 47 ~ Digital Branding Summit Preview
- SARAH EVANS ~ EP. 51 ~ Marketing vs PR with Sarah Evans
GROUP 3
- JENNIFER WATSON & KRISSY BUCK ~ EP. 48 ~ Tech Tool Tips
- BRIE ANDERSON ~ EP. 56 ~ Success With SEO, Strategically
Speaking of inspiring -- everyone's thoughts on what COVID-19 has meant for their lives is super interesting also. We actually dig into TikTok quite a bit in group three unexpectedly! No question, this show will encourage you to go back and listen (or re-listen) to their episodes.
We are "Making a Marketer"... in all ways. Check out EPISODE 64 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released ALBUM, Underrated! **
Thursday Aug 27, 2020
Thursday Aug 27, 2020
We can hardly believe we're embarking on SEASON 4 of this show! We absolutely LOVE hosting a show where we learn & grow, while helping our listeners do the same. If you have a minute, please rate & review us on iTunes/Spotify -- we appreciate you!
If you aren't familiar with our reunions, we try to bring as many guests back from the previous season as can make it to kick-off the fresh new season. Learn what these guests have been up to during this very interesting time. Some really great insight from all.
GROUP 1
- DAN GINGISS ~ EP. 44 ~ Customer Experience IS Marketing
- DANIEL GLICKMAN ~ EP. 53 ~ Maximizing Video & Community
GROUP 2
- NEAL SCHAFFER ~ Ep. 50 ~ Living in the Age of Influence
- CAITLIN JENKINS & AMY TISHLER OF SIMPLY SOCIAL MEDIA ~ Ep. 58 ~ Micro Influencer Events
GROUP 3
- ERIK FISHER ~ Ep. 40 ~ Marketing a Podcast & How to Get Started
- CHRISTINE GRITMON ~ Ep. 41 ~ Marketing a Small, Local Business
THIS is another epic cavalcade of awesomeness... If you missed any of their episodes, give them a listen (links included above to make it easy!)
We are "Making a Marketer"... in all ways. Check out EPISODE 63 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::
** Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri.
Check out his recently released ALBUM, Underrated! **
Sunday Aug 09, 2020
Sunday Aug 09, 2020
** BONUS EPISODE SEASON! **
Have you heard of a Twitter Chat? It's an incredible way to build community, network, and LEARN on the Twitter platform.
Our guest on the final bonus episode between seasons three and four features Nathalie Gregg who leads a weekly chat called #LeadLoudly.
Our guest...
- Nathalie Gregg
Adjunct Faculty/Leadership & Performance Coach/Speaker
Change agent, organizational developer, adjunct professor, public speaker, and television personality all describe Nathalie Gregg.
Nathalie challenges the way women think and how they practice leadership through her weekly #LeadLoudly Twitter Chat.
#LeadLoudly is the battlecry & movement for women to live bold confident #fearless!
We talk about what a Twitter Chat (or "Tweet Chat") is, strategies around it, and more! Make sure to listen to this tight 34-minute show packed with nuggets of good info.
The #LeadLoudly chat is held weekly on Thursdays at 4pm PDT / 7pm EDT. Check out this expansive list of Twitter Chats, y'all!
NOTE: We have NEW, amazing music on our into and outro that's provided by our gifted editor, Avri Music! He has a new album out now called Underrated - check it out EVERYWHERE.
We are "Making a Marketer"... in all ways. Check out EPISODE 62 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::