Making a Marketer covers strategy & tactics for all experience levels, from general business, to events & social media, and everything in between. We have top business experts on our shows, and we have a great time!
Episodes
Wednesday Feb 08, 2023
Wednesday Feb 08, 2023
We've done a few shows with guests who own and run agencies, and each have a different perspective and story. On this episode we have another motivating agency story for entrepreneurs and WOMEN.
An agency that is woman-founded and owned, AND has a focus in a specific (male-dominated) industry is super inspirational.
From a "we didn't even have a computer" start, to being a full-scale branding, PR, and digital agency more than three decades later, these two ladies have an amazing team and so much insight to share with us.
Wichita IS Aviation, and so is Greteman Group... the Aviation marketing pros.
Our guests
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Sonia Greteman, Creative Director, Chair of the Board, & Founder of Greteman Group
Whether increasing a client’s market share, connecting with new audiences or championing community engagement, Sonia helps clients achieve maximum altitude. Challenging designers and writers to dig deeper, think smarter. Three decades of helping build brands puts Sonia in demand outside the office, too, serving on multi-disciplinary teams, promoting culturally rich, visually satisfying environments.
Steady, managed growth means clients don’t get lost in the shuffle. They know their brand managers and that Sonia’s directly involved. Almost three decades of helping build some of the world’s best-known brands has put Sonia in demand.
- Ashley Bowen Cook, President of Greteman Group
Ashley grew up in aviation.
And she has advanced through the ranks over 19 years. As the head of business development, she puts her extensive aviation background to good use securing clients such as Clay Lacy Aviation, JetHQ, King Aerospace and Vantis. She has helped lead the firm's ongoing evolution to stay abreast of marketing innovations. She understands how to communicate a brand's essence and achieve a vision.
Today, she gives back to the industry and community as the first female chair of the Wichita Aero Club. The Wichita Business Journal selected her as 2008 40 Under 40 and 2021 Marketing Award honoree.
Sonia's book reco: "A Big Life" by Mary Wells Lawrence
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We are "Making a Marketer"... in all ways. Check out episode 120 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!**
Wednesday Jan 25, 2023
Wednesday Jan 25, 2023
Is TikTok just for the kids? Or will your grandparents be taking over the platform?
Our guest on this show illuminates all the ways TikTok can be used to drive community through short-form content. We discuss the vibe on TikTok and how Instagram Reels and TT are different in the type of creator and how the videos are created.
People are more collaborative and connected on TT than just about any other platform these days! If you hang out in the comments, you will learn so many different perspectives.
Jeremy and his agency have been driving engagement by building community for his clients on this platform, so he is the perfect guest to teach us about all this awesomeness!
Our guest
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Jeremy Linaburg, Co-Founder & Owner of Wholesome Media
Jeremy is a social media and community-building nerd. After undergrad, he loved marketing so much that he got his master’s in marketing from the College of William & Mary. As the owner of Wholesome Media, he works with clients worldwide on organic social media strategy and community management.
He has worked with Andrew and Pete from #TeamAtomic, International keynote speaker Andrew Davis, and several small businesses to help them power their digital brands. The communities he has helped manage are the #ChatAboutBrand Twitter Chat, the #AfricaTweetChat Twitter Chat, and the Social Media Pulse Facebook group. Jeremy currently lives with his wife, Abby in Winchester, Virginia, where they are always doing something active and giving back to the community that gave so much to them.
Jeremy's book reco: "Creativity, Inc." by Ed Catmull
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We are "Making a Marketer"... in all ways. Check out episode 119 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!**
Wednesday Jan 11, 2023
Wednesday Jan 11, 2023
There are many ways to record a podcast. And now there is a newly minted way that you can both record your podcast and video record / broadcast the show in a new way too! Well, not new-new, but for sure there are some unique features we talk about.
Our guest on this one gives us great tips for preparing for a clean show, how you can pre-record a live video broadcast, whether there is a "green room" involved, and more.
Also... Our co-host Jen Cole got engaged - congrats to Jen and Tim!
Our guest
- Julie Riley
Julie is a social media strategist with 15 years of experience in digital marketing. She is the Social Media and Community Manager at StreamYard where she manages a community of over 25k members. Julie is passionate about building community, teaching others the power of live video, and providing solutions tailored to what each client needs.
Julie's book reco: “Personality Isn’t Permanent” by Benjamin Hardy
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We are "Making a Marketer"... in all ways. Check out episode 118 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
**Our editor Avri makes amazing
music! Check out his music on Spotify!**
Wednesday Dec 28, 2022
Wednesday Dec 28, 2022
Everyone has a personal brand! And everyone who talks about personal branding approaches it in a different way.
What is a personal brand?
"I like to think of it as the version of you that lives in other people's heads."
Our guest on this episode gives us many examples of what she has done to create, develop, and hone her own personal branding over the years. We can learn a lot from this pro who has made helping others with personal branding her business.
Do you know what your personal brand is?
Our guest
- Christine Gritmon
Christine empowers professionals to step into their personal brands in a bigger, bolder way on social media. You CAN do it—she'll teach you how! She's spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, Twitter chats, and blog posts, as well as hosting her own weekly podcast, Let's Talk About Brand, and its companion Twitter chat, #ChatAboutBrand. She’s also the senior editor of the Social Media Pulse Community, a one-stop destination for social media professionals to receive training, tips, conversations, and connections.
Christine's book reco: "Everybody Writes" - 2nd edition by Ann Handley
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We are "Making a Marketer"... in all ways. Check out episode 117 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
**Our editor Avri makes amazing
music! Check out his music on Spotify!**
Wednesday Dec 14, 2022
Wednesday Dec 14, 2022
Google Analytics is a beast that is being transformed! Google's Universal Analytics is becoming GA4. Well, for some it already is, but for others who were not ready for the transition, they provided a reprieve until summer of '23!
Our guest on this episode is already using GA4 and does an amazing job of helping us understand what it is, why the changes, and how to look at things through the transition.
Even if analytics is "not your bag," this show is still super helpful in understanding what's going on with Google and how our information is being handled as users also.
Our guest
- Brie E Anderson is an analytical nerd with a soft spot for strategy. She's spent the last 10 years helping businesses of all sizes execute data-driven strategies to increase ROI. Today Brie runs BEAST Analytics, a digital marketing analytics consultancy, and contributes to leading industry publications such as Moz and Search Engine Journal.
Her YouTube page and her Facebook page are also great resources.
Brie's book reco: "Bad Ass Your Brand" by Pia Silva
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We are "Making a Marketer"... in all ways. Check out episode 116 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
**Our editor Avri makes amazing
music! Check out his music on Spotify!**
Friday Nov 25, 2022
Friday Nov 25, 2022
We have talked before about how marketing, sales, and customer experience should work together, rather than in silos... But we have never had a guest explain there is an actual framework and strategy around this called "Revenue Operations" (Rev Ops).
Having alignment of sales, marketing, and customer success across the FULL customer lifecycle is a way to be more efficient across all departments, and Rev Ops helps you get there.
We discuss how this might be a potential solution as we could be approaching a recession. It doesn't take more staff -- Rev Ops is based around using your staff smarter across the entire organization.
Community also comes into the chat, and so much more.
Our guest...
- Lindsay Martin-Bilbrey, CMP
A lover of ice sculptures and integrations, Lindsay aims to make revenue ops, events, and technology easier for you (and your participants) to use and participants to enjoy. She brings nearly 20 years experience helping brands create experiences that leave lasting emotional impressions, while solving real business problems using a thoughtful mix of strategy, creativity, and innovation.
Lindsay is an accomplished speaker, event professional, and marketer, with work featured in the New York Times, EdWeek, Personify TV, and the Association Research Lab. Lindsay and her company have worked with brands including ICIMS, Hubspot, Ford Motor Company, Sirius XM, National Restaurant Association, Bell Helicopter, Harvard Business School, Event Marketer, and IMEX.
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We are "Making a Marketer"... in all ways. Check out episode 115 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
**Our editor Avri makes amazing
music! Check out his music on Spotify!**
Thursday Nov 17, 2022
Thursday Nov 17, 2022
What happens when two podcasters join two podcasters in a combined show collaboration marketing round table? Crazy awesomeness ensues!!
We wanted to have Jeff Sieh and Grace Duffy from "Social Media News Live" on our show to talk about how they consistently do a weekly live broadcast that becomes a podcast. And they wanted to have us on to discuss the latest crazy marketing news... So we did it together and called it a "Marketing Power Panel"!
Jen and Megan recorded this live on Jeff and Grace's Social Media News Live show on Friday, Nov. 4th -- the week Elon Musk took ownership of Twitter. We discuss the implications of that, along with other marketing news, and insights about what's going on in digital marketing.
We then asked Jeff and Grace questions about doing a live show that is a consistent force, advice for someone just starting out, and got their recommended business books for our listeners!
Jeff's book reco: "Creativity, Inc." by Ed Catmull
Grace's book reco: "Building a Second Brain" by Tiago Forte
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We are "Making a Marketer"... in all ways. Check out episode 114 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
** Our editor Avri makes amazing music! Check out his music on Spotify!**
Monday Oct 31, 2022
Monday Oct 31, 2022
The "Fear of Missing Out" - or FOMO - is a real thing. Our guest on this one talks about FOMO being a good thing!
She has made it her mission to help businesses create FOMO to drive brand and product awareness and event attendance. She and Jen talk about how you can actually help drive buzz and awareness by using the hashtag even if you aren't in person at an event.
Showcasing products by creating your own "Truman Show" is also a top tactic... Check out how she thinks you can do that and more through pre-FOMO, during FOMO, and post-FOMO!
Also, May King has a giggle you will never forget.
Our guest...
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May King Tsang is the original FOMO Creator helping you to bridge the gap between Social Media and PR for your product or service launch, webinar, festival or conference.
She does this by creating Live Social Media Content on your best performing platforms.
She interviews speakers, attendees, sponsors and conference hosts to generate buzz and excitement for your business.
May King is also a live community manager for digital challenges, enriching your challenge to help attendees go from participant to buyer.
And if you’d like a one-off interview or interview series based on your area of expertise to showcase your authority in your industry, yep she can do that too!
May King's book reco: "How to Win Friends and Influence People" by Dale Carnegie
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We are "Making a Marketer"... in all ways. Check out episode 113 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
** Our editor Avri makes amazing music! Check out his music on Spotify!**
Friday Sep 30, 2022
Friday Sep 30, 2022
Our guest on this one is close to our host in more ways than one!
Lindsey Bowshier is president of a media company she is part owner of, and through years of being part of a growing agency, she and her team have implemented “traction” and the “Entrepreneurial Operating System (EOS).” She shares what that is and how her agency is using it successfully.
Her agency Tribute Media is also a HubSpot agency partner, so she shares how inbound marketing works for both her company and their clients. They’ve always had a big focus on user experience and HubSpot helps them accelerate things.
So many ideas shared through her own experience for those who own their own business or are considering it.
We also hear a bit about how they implemented a 4-day workweek!
Our guest...
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Lindsey is the president of Tribute Media, an inbound marketing agency and HubSpot partner in Meridian, Idaho (Boise for those of you who just know the one city in Idaho). Tribute Media helps businesses grow online through creating a web presence that attracts visitors, converts leads, and delights customers.
Since implementing a 4-day workweek for Tribute Media at the beginning of 2022, Lindsey uses her extra time off to travel to visit family & friends, and to see as much live music as possible.
Lindsey’s book reco’s:
“Rocket Fuel” by Gino Wickman and Mark C. Winters
“Traction: Get a Grip on Your Business” by Gino Wickman
CliftonStrengths by Gallup
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We are "Making a Marketer"... in all ways. Check out episode 112 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
** Our editor Avri makes amazing music! Check out his new song "Ain't No Fool" **
Monday Sep 12, 2022
Monday Sep 12, 2022
If there ever were two rockstars of live streaming on Amazon, these are the guys!
We learn how Amazon live streaming works and we discuss strategies for making it work as part of a portfolio.
Chris and Jim believe in having several streams of income. While they are fully invested in this thing that IS Amazon, they know things can change very quickly with the different platforms we use, so it's also good to diversify.
Their book recos:
- How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth by Stu Heinecke
- Conviction Marketing by Kelly Roach
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We are "Making a Marketer"... in all ways. Check out episode 111 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::
** Our editor Avri makes amazing music! Check out his new song "Ain't No Fool" **