Making a Marketer

Podcast Like a Pro with Mike McAllen

June 29, 2022

A podcaster chats with a podcaster about podcasting! The guest on this episode is an OG.

As someone with a podcast about marketing, I actually get more questions about podcasting than about marketing! One of the very first pods I ever listened to was this guest's event industry show called Meetings Podcast. I know him because we were also industry colleagues and he shares with us how he got started, in addition to how things evolved. 

Also, Mike's now more than a podcaster -- he's helping his clients develop and produce shows that are making an impact. Who better to have on to teach us about this topic?!

Our guest...

  • Mike McAllen has been podcasting since 2007 and wants to give others a voice through podcasting.

    His company Podcasting4Associations helps associations and companies engage with their members and listeners on their audiences' time and terms. Mike has had a varied career working as a  firefighter/EMT, in corporate meetings, events, and as a media producer. He lives in Oakland California with his 2 dogs, 2 cats, his 5-year-old daughter, and beautiful wife.

Mike's Book Recos:
- The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber
- Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling by Eric Nuzum

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We are "Making a Marketer"... in all ways. Check out episode 107 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!

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::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::

** Our editor Avri makes amazing music! Check out his new song "Ain't No Fool" **

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