Making a Marketer covers strategy & tactics for all experience levels, from general business, to events & social media, and everything in between. We have top business experts on our shows, and we have a great time!
Episodes
Wednesday Aug 02, 2023
Wednesday Aug 02, 2023
Do you know what "zero click content" is? Our guest on this show coined the phrase and her approach to content development is super interesting. You might be reconsidering your social media strategy after hearing her on this one!
"But if we're posting valuable content -- that people can consume just bite-sized pieces of -- or get that discrete value from just by scrolling through, we're going to increase our impressions. And then over time, ultimately, drive more traffic to our site or increase conversions from those impressions."
The creator economy continues to evolve and Amanda Natividad will help us to be refreshing! Join us to explore a modern way to approach content marketing.
Our guest
Amanda Natividad
Amanda is VP of Marketing for audience research startup, SparkToro. In her spare time, she writes a marketing newsletter called the Menu (with over 10k subscribers) and teaches Content Marketing 201. She’s also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox.
Resources from Amanda:
Original post on Zero-Click content
Being refreshing, not different
Amanda's book reco: "Lost and Founder" by Rand Fishkin
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We are "Making a Marketer"... in all ways. Check out episode 130 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!**
Wednesday Jun 28, 2023
Wednesday Jun 28, 2023
Our guest on this one is a repeater - her episode was the 4th most downloaded all-time at the time of publishing this (episode 88 - on personal branding)! She knows her stuff and is an absolute delight.
There is nuance in how we approach opposing views online. How we approach it with our marketing is even more nuanced.
"I think the biggest thing right now is we're in a really crazy space that we've never been in before, with everyone having access to so much information, so much misinformation, so much disinformation, that it is really, really hard for marketers to accurately and effectively not just target the group they want to speak to, but reach and break through."
We get pretty deep about how marketers should look at inclusive strategy & language, authenticity, and awareness.
Cass' Book Reco: Inclusion on Purpose by Ruchika Tulshyan
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We are "Making a Marketer"... in all ways. Check out episode 129 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!**
Thursday Jun 08, 2023
Thursday Jun 08, 2023
We cover SO much ground in a short show!
Determining a title for an episode where we talk about growth, demand, account-based, and field marketing was a challenge, but saying "ever-changing" really does put it succinctly.
Our guest on this one is in the thick of it all as head of marketing in her current role. How we drive growth (sales) and create demand for the things our companies are selling is ever-changing and we talk through it all.
Our guest
- Rachel Bruce is Senior Director of Marketing at Moogsoft, an AIOps company, where Rachel leads the marketing function. Prior to Moogsoft, Rachel and Megan worked together at FinTech start-up (VGS) where she oversaw Demand generation. Rachel spent time in cybersecurity, along with the indirect channel. She has more than 10 years of marketing experience, mostly within cybersecurity and SaaS companies.
Rachel resides in the Chicago suburbs with her husband and 2 sons.
Rachel's book reco: The Catalyst: How to Change Anyone's Mind
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We are "Making a Marketer"... in all ways. Check out episode 128 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!**
Wednesday May 24, 2023
Wednesday May 24, 2023
This isn't the first show we've done about live streaming or the importance of video... But this chat with Marisa talks about it specifically from a producer perspective.
We know video is important, and on this episode we learn so much about what a "simu-live" is, important elements of your recording environment, show prep, and more.
Whether you've already been doing live video or not, this is a great episode to get you thinking through the strategies and tactics that are important to focus on!
From Marisa - Freebie: The Ultimate Live Stream Prep Checklist: liveshowprep.com
Our guest
- Marisa Cali has managed and grown her own consulting business since 2015 and embraces the benefits (and challenges!) of the work-from-anywhere lifestyle.
In April 2020, she launched the Live on Social Now Productions division of her marketing consulting business which blends her love of tech, project management, and creativity.
Over the last 4 years, Marisa has had the pleasure of working with exceptional corporate and educational institution partners to execute virtual events, exclusive fireside chats, inspirational keynotes, video podcasts that build community, and corporate events that don't suck! In May she launched Resilient Events, along with Jon Harris, on 100TV network, the one-stop destination for exclusive weekly shows by independent creators. Resilient Events highlights the constantly changing world of events, its highs and lows, and why that's led them to believe that resilience is a foundational mindset for success in events, business, and life.
Marisa's book recos:
"The 4 Agreements" by Don Miguel Ruiz
"Selling Boldly" by Alex Goldfayn
VIDEO: We recorded this one live (naturally!) if you'd like to watch it.
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We are "Making a Marketer"... in all ways. Check out episode 127 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!**
Tuesday May 09, 2023
Tuesday May 09, 2023
It's crucial that we have 2-way conversations in business, and it's especially something that gets missed in social media marketing! We need to truly CONNECT with our customers and prospects.
Our guest on this episode has based the foundation of her agency on this principle, which is grounded in communication theory.
Brooke Sellas and her team use research to inform the strategies they create for their clients. On this episode she does an excellent job of talking us through how they get their clients results.
Megan and Brooke also nerd-out a bit on comm theory and the three of us laugh. A lot.
Our guest...
- Brooke B. Sellas
Brooke is the CEO & Founder of B Squared Media, an award-winning digital marketing agency focusing on social media management, advertising, and social media customer care. Her marketing mantra is “Think Conversation, Not Campaign” – and she believes in it so much that she wrote a book on it called, Conversations That Connect. She’s also a Co Host of the CX Engine Show and teaches Digital Marketing courses (online) at the University of California, Irvine.
Brooke's book reco: "Teenage Wastebrand" by Evelyn J. Starr
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We are "Making a Marketer"... in all ways. Check out episode 126 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!**
Tuesday Apr 25, 2023
Tuesday Apr 25, 2023
There are a handful of Instagram experts and Jenn Herman has absolutely blazed the trail!
The rapid clip of updates from the platform has been challenging to keep up with, and Jenn is always on top of it, sharing with her community and followers what we should all know about the platform.
On this show we discuss timely updates and evergreen tips that everyone can use to maximize their brand presence on the platform.
"The head of Instagram has come out and said multiple times that they are moving towards more personalized conversations; that they see more and more behavior on the platform where people are sharing things within direct messages -- more so than sharing their stories or posting things publicly."
Our guest...
Jenn Herman, Owner/Founder of Jenn’s Trends
- Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is a sought-after and international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business.
Jenn has been featured in Inc., Fox News, BBC News, Yahoo Finance, Entrepreneur, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of “Instagram for Dummies”, “Instagram for Business for Dummies”, and “The Ultimate Guide to Social Media Marketing.”
Jenn's book reco: "Conversations that Connect" by Brooke Sellas (an upcoming guest!)
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We are "Making a Marketer"... in all ways. Check out episode 125 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!**
Tuesday Apr 11, 2023
Tuesday Apr 11, 2023
Our guest on this episode is captivating! Who better to talk to us about "captivating on command" than the dazzling Stephanie Garcia?
Capturing the attention of an audience or a potential client is a skill that can take people many years to hone. There's a psychology to what people respond to, and Stephanie has it completely dialed-in.
"The meaning of communication is the response that you get."
We learn a lot about how to think about communication on this episode -- get your note taking devices ready!
Our guest...
- Stephanie Garcia is a live video strategist for brands and entrepreneurs–from moonwalkers to MasterChefs–who want to go from unknown to unforgettable. A digital marketing expert with 15 years of ad agency experience, she has helped thousands of her clients and students get on the Fascination Fast Track™ to ignite their ideas and become confident on camera.
With her proven system, clients discover how to create crave-worthy content, get audiences buzzing with excitement, and how to deliver a spell-binding presentation that hooks viewers in. Her client, MasterChef Claudia Sandoval, drove 178K downloads of her book from her first live stream within 24 hours. She’s also coached astronaut Jessica Meir and her team for a live interview in space.
Named as one of the Top 50 Digital Marketing Thought Leaders by the University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media.
Stephanie's book reco: "Sleight of Mouth" by Doug O'Brien.
If you'd like to watch us record this (we livestreamed it), the video is HERE.
And if you'd like to check out her previous episode - 24 - it's HERE.
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We are "Making a Marketer"... in all ways. Check out episode 124 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!**
Tuesday Mar 28, 2023
Tuesday Mar 28, 2023
Our most popular episode up until now was on a similar subject, so we're really happy to have this guest on to revisit it -- but with a big twist!
Our guest Danny does a great job of differentiating "chat automation," "messenger marketing," and "chatGPT," and how they work through the sales funnel and beyond.
The technology is important, but it's also fundamentally important that we are humanizing our brand voice through these chat automations.
"Another one of my mantras that I live by is don't try to automate anything that you've been unwilling to get good at doing manually. Otherwise, you will automate failure."
He talks us through why most bots are not doing their intended jobs -- because of the humans behind them -- so that's becoming more important as more people and brands are using these tools.
Our guest...
- Danny Monzon
From NYC nightclub promoter to Award-Winning agency founder, Danny specializes in chat automation, building customer retention strategies that humanize a brand's voice. He's a two-time speaker at the Midwest Digital Marketing Conference in St. Louis, at Social Media Day Jacksonville, and at multiple virtual summits.
Danny's book recos: "The Presentation Secrets of Steve Jobs"
"Talent is Overrated" by Geoff Colvin
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We are "Making a Marketer"... in all ways. Check out episode 123 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!**
Friday Mar 10, 2023
Friday Mar 10, 2023
Twitter has been going through MASS changes since it came under new ownership! #Understatement
Our guest on this show is THE preeminent expert on Twitter, so we just had to have her back on the show. She previously was with us on episode 45 to talk about the relevance of the platform, and this time we talk about the latest changes and how to utilize it.
We recorded this one LIVE if you'd like to watch the video.
So much fun!
Our guest...
- Madalyn Sklar is a serial entrepreneur, community builder, and leading Twitter marketing expert. With 27 years of digital marketing experience and 18 years of social media marketing under her belt, it’s no surprise she’s been ranked the #1 Social Media Power Influencer in Houston. Each week Madalyn hosts the #TwitterSmarter Twitter chat that brings people together in an active one hour discussion revolving around Twitter marketing. Since launching more than seven years ago, it has reached over 15 billion impressions.
Madalyn also hosts three weekly audio rooms in Twitter Spaces. And she interviews leading social media and marketing experts for her TwitterSmarter podcast and co-hosts the All Things Audio podcast with Suze Cooper. Huffington Post has named Madalyn one of 50 Women Entrepreneurs to follow.
Madalyn's book reco: Arlan Hamilton's book "It's About Damn Time"
Tools:
- SUPER cool tool she recommended to track Twitter Spaces recordings (there are podcast tools too!): Flowjin.com
- And HERE is the discoverability tool for Spaces she shared with us
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We are "Making a Marketer"... in all ways. Check out episode 122 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!**
Tuesday Feb 21, 2023
Tuesday Feb 21, 2023
Generative artificial intelligence has made a BIG splash over the past few months!
Actually, it made big news with announcements from Google and Microsoft the week we recorded this episode about ChatGPT, in particular (recorded / multicasted on Feb. 9, 2023).
"It's not something to be afraid of, but it's certainly something to be aware of. And I think all of us as content creators have a responsibility to understand how to differentiate ourselves from these tools."
Indeed, how to differentiate human from machine... What that looks like or whether it's even necessary? This is something we will all be discussing and debating as these tools continue to emerge.
We would love your feedback on this episode! Email megan @ powersofmarketing.com.
Dave's article: “The Rise of ChatGPT: Is This Retail’s Stop Typing Moment?”
Our guest
- Dave has spent more than 30 years marketing technology to global retail and supply chain organizations. His resume includes stints with Aptos Retail, Blue Yonder, Red Prairie, and GERS. He has built his brand by helping businesses identify and take advantage of opportunities where technology intersects with industry challenges and consumer behaviors. And ChatGPT technology, despite all the hype and hyperbole, clearly has the potential to impact every business on the planet. He joins us today to help us separate the hype from the reality and see if there’s really a there, there.
Dave's book reco: ANYTHING written by Seth Godin.
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We are "Making a Marketer"... in all ways. Check out episode 121 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW
::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::
**ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!**