Making a Marketer
Crafting Creative Copy Writing with Chris Craft

Crafting Creative Copy Writing with Chris Craft

October 15, 2020

Copy writing is an art form. Effective copy writing is like GOLD... My conversation with this guest was quick (after the tech glitches were edited out!), so there are a bunch of great tips about how to craft good writing packed into about 20-minutes!

Struggle with writer's block? Need some help sparking creativity? Chris has you covered.

Our guest...

  • Chris Craft
    Chief Content Officer at Neo Lux Marketing Agency
    And Founder at Nao Media
    Chris helps healthcare and tech companies grow through content marketing. He serves customers through content strategy, copywriting, blogging and copy editing.

Twenty-minutes of pure goodness.

Mentioned on the show also is the Inspire First community he helped found! Check out the community and the podcast.

Please share your feedback with us too - we want to hear it.

 

We are "Making a Marketer"... in all ways. Check out EPISODE 67 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released ALBUM, Underrated! **

Mastering Email Marketing with Rob and Kennedy

Mastering Email Marketing with Rob and Kennedy

September 25, 2020

Y'all, email marketing is no joke. Social media is important, but it's rented land, which you'll hear about straight-away. Rob and Kennedy are our guests on this episode -- two guys who are epic and successful in their individual spaces who carved out a niche (which they would pronounce NEESH, since they're British!) in email marketing because they had so much success with it.

Email marketing is about making sure people have all the information they need for WHEN they want to buy... we should be using email to nurture those relationships.

Our guests...

  • Rob & Kennedy are from Newcastle Upon Tyne in the North east of England

    You might know them as hosts of the very entertaining podcast, The Email Marketing Show, or as the founders of the survey platform that makes you sales, ResponseSuite.

    Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy a psychological mind reader (or mentalist as they call it in the US), who have spent almost 18 years each relying on their skills of getting into other people’s heads to carve out successful careers in show-business.

    Now as founders of EmailMarketingHeroes.com, Rob and Kennedy’s mission is to save the world from that grubby old-fashioned email marketing we’ve all grown to loathe, and give others the tools to become the Email Marketing Heroes in their small businesses.

    Rob and Kennedy are here to help you make more sales and grow your business by sending more emails that people love receiving.

Goal stated by Kennedy: "Let's try to become less crap than we were yesterday."

My absolute favorite tips were about the subject line and the preview bits! I'm not going to tell you why... when you listen you'll know the reason.

For sure, this is one of our most resourceful episodes yet. Email marketing has been bumped off for social media, but it's unquestionably more important. Megan used to "do email" (no, seriously, she got hired by a dot-com without a title)... and this chat was so enlightening! Things. Have. Changed.

"You're the only person who looks at 100% of your content."

Check out the #EmailHour Twitter Chat: Thursdays at 12pm PDT / 8pm UK
Their podcast is the Email Marketing Show: Every Wednesday

 

 

We are "Making a Marketer"... in all ways. Check out EPISODE 66 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released ALBUM, Underrated! **

Building a Successful Marketing Strategy Framework with Troy Sandidge

Building a Successful Marketing Strategy Framework with Troy Sandidge

September 13, 2020

We should absolutely start with the END in mind in all we do. And having a strategy behind everything we do in marketing is a MUST. Our guest on episode 65 is Troy Sandidge - Chief Strategy Officer of Vult Labs - and this is is sweet spot.

EXTRA AWESOME? Co-Host Jen Cole is on with us on this LIVE episode! 

Our guest...

  • Troy Sandidge
    Chief Strategy Officer at Vult Lab

    Troy is a marketing strategist, keynote speaker, interviewer, investor, and Twitter aficionado who has made a name for himself as a provider of crucial inputs for growing SMBs and national multi-billion dollar enterprises.

    As a former Vice President of a brand agency, he has served as a strategist for various clients worldwide, helping them reach on average quadruple the return on investment via marketing. Troy has worked with entrepreneurs, small businesses, nonprofits, national brands, influencers, international organizations, and more.

It shouldn't be novel to think about how much money you have to spend... and yet it can be secondary? Troy has a way of making us think about things that aren't simple... in terms that are very easy to understand. 

 

We are "Making a Marketer"... in all ways. Check out EPISODE 65 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released ALBUM, Underrated! **

Season 4 Kick-Off Part 2 - Season 3 REUNION

Season 4 Kick-Off Part 2 - Season 3 REUNION

September 4, 2020

Part one of this reunion was POWER-packed, and so is this one! 

Grab some coffee or a drink & sit back, ready to hang out with friends... because that's exactly how this show feels. These folks have the ability to teach us while just being real, incredible people.

They're all doing interesting things (personally & professionally), which is super inspiring!

GROUP 1

GROUP 2

GROUP 3

Speaking of inspiring -- everyone's thoughts on what COVID-19 has meant for their lives is super interesting also. We actually dig into TikTok quite a bit in group three unexpectedly! No question, this show will encourage you to go back and listen (or re-listen) to their episodes.

 

We are "Making a Marketer"... in all ways. Check out EPISODE 64 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.

Check out his recently released ALBUM, Underrated! **

Season 4 Kick-Off Part 1 - Season 3 REUNION

Season 4 Kick-Off Part 1 - Season 3 REUNION

August 27, 2020

We can hardly believe we're embarking on SEASON 4 of this show! We absolutely LOVE hosting a show where we learn & grow, while helping our listeners do the same. If you have a minute, please rate & review us on iTunes/Spotify -- we appreciate you!

If you aren't familiar with our reunions, we try to bring as many guests back from the previous season as can make it to kick-off the fresh new season. Learn what these guests have been up to during this very interesting time. Some really great insight from all.

GROUP 1

GROUP 2

GROUP 3

THIS is another epic cavalcade of awesomeness... If you missed any of their episodes, give them a listen (links included above to make it easy!)

 

We are "Making a Marketer"... in all ways. Check out EPISODE 63 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** Our NEW show music is provided by our GIFTED editor, MUSICIAN, Avri.
Check out his recently released ALBUM, Underrated! **

The Power of Twitter Chats with Nathalie Gregg

The Power of Twitter Chats with Nathalie Gregg

August 9, 2020

** BONUS EPISODE SEASON! **

Have you heard of a Twitter Chat? It's an incredible way to build community, network, and LEARN on the Twitter platform.

Our guest on the final bonus episode between seasons three and four features Nathalie Gregg who leads a weekly chat called #LeadLoudly. 

Our guest...

  • Nathalie Gregg

    Adjunct Faculty/Leadership & Performance Coach/Speaker

    Change agent, organizational developer, adjunct professor, public speaker, and television personality all describe Nathalie Gregg.

    Nathalie challenges the way women think and how they practice leadership through her weekly #LeadLoudly Twitter Chat.

    #LeadLoudly is the battlecry & movement for women to live bold confident #fearless!

We talk about what a Twitter Chat (or "Tweet Chat") is, strategies around it, and more! Make sure to listen to this tight 34-minute show packed with nuggets of good info.

The #LeadLoudly chat is held weekly on Thursdays at 4pm PDT / 7pm EDT. Check out this expansive list of Twitter Chats, y'all!

 

NOTE: We have NEW, amazing music on our into and outro that's provided by our gifted editor, Avri Music! He has a new album out now called Underrated - check it out EVERYWHERE.

 

We are "Making a Marketer"... in all ways. Check out EPISODE 62 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

 

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

Cannabis Marketing Education with Mskindness B Ramirez

Cannabis Marketing Education with Mskindness B Ramirez

July 30, 2020

** BONUS EPISODE SEASON! **

To just be KIND is the best advice anyone can give in life. Our guest on this episode exudes kindness that's not just in her name, but in her being.

We start out with Mskindness sharing how she got into the cannabis space, and explore not just her journey, but also how using EDUCATION in marketing cannabis is crucial.

Our guest...

  • Mskindness B Ramirez

    Mskindness is a Master Educator, CEO of EBK Apothecary, & founder of Club Kindness. As a motivational coach, CBD entrepreneur, author, wife, mother, and cannabis advocate, Mskindness is not only her given name, but more importantly, a calling. Her passion is fed by a desire to bring inclusive health education to the masses, via excellent pedagogical practices in the Cannabis space and beyond.

    “For me it’s simple. Cannabis calms the chaos, and gratitude wins.”

This brief episode packs a big punch! If you are not a cannabis marketer, but a generalist or in another industry all together, this show is still valuable -- using education in marketing is something we can all be doing vs. just "selling."

TOP word from this show: INCLUSIVITY. 

Important Links:
- Check out her Elevated Chats podcast 

- Her book coming out SOON: Our Very Special Garden

- Club Kindness

 

We are "Making a Marketer"... in all ways. Check out EPISODE 61 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

 

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

CBD Marketing: Importance of Education & Reaching People with Kendra Losee

CBD Marketing: Importance of Education & Reaching People with Kendra Losee

July 23, 2020

** BONUS EPISODE SEASON! **

At the time of scheduling this show, Kendra's prior Marketing Cannabis episode was the second most downloaded in the three years of this podcast! So, naturally, we had to have this Mota Marketing maven back. Educating and reaching people (especially during a pandemic) about CBD is important. 

Our guest...

  • Kendra Losee
    Kendra is the Founder of Mota Marketing, which helps cannabis and hemp CBD companies jumpstart their brand and accelerate their sales. With more than 20 years of award-winning marketing experience, she specializes in creating and executing marketing strategies that help companies grow. Kendra hosts a Facebook Live show, “Cannabis Marketing Live, All Puff, No Fluff,” and regularly teaches graduate-level social media and marketing courses.

We talked through the regulations of marketing, the competitive market, and the benefits of CBD. If this is an industry you're in, looking to get into, or is just of interest to you, this is the show for you!

Check out her lab -- she will teach you how. AND her previous episode with us on Cannabis Marketing.

 

We are "Making a Marketer"... in all ways. Check out EPISODE 60 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

Transforming Culture with Gary Ware

Transforming Culture with Gary Ware

July 15, 2020

** BONUS EPISODE SEASON! **

This is the first episode of a handful we're doing this month when we normally take a break. We want to do a couple of things with these shows. The first effort at-hand is to amplify Black voices. We must do better about having a more diverse mix of guests on, and right now it's most important for Black voices to be heard. 

Gary Ware is a special soul, and the perfect person to have on our first summer bonus episode of Making a Marketer. Culture is being transformed on all levels, and it is requiring allies willing to stand up, wherever we are. 

Our guest...

  • Gary Ware
    Creative Catalyst & Workshop Facilitator and Founder of Breakthrough Play, and a Digital Media Specialist

    Gary is a sought-after Corporate Facilitator and Keynote Speaker with nearly a decade of experience as performer in improv theatre. He assists teams with unlocking creativity, confidence, and sparks collaboration with experiential methods proven to drive peak performance.

    Gary spent over a decade in the corporate world and originally pursued improv to master public speaking. He quickly discovered that combining improv and play could be a powerful solution to achieve various business challenges. 

    If you are interested in an experiential team-building workshop for your team--reach out to him.

Helping companies make transformations through PLAY -- how cool is that?! Gary Ware is also a TEDx speaker - check it out. And he's helping to head up a San Diego chapter of Culture First. Culture First is an organization created to help "a group of leaders, practitioners, and change agents committed to amplifying what people are capable of being and achieving at work."

As we move forward with the podcast, the Black Lives Matter movement will not be "the" subject, but we will make a conscious effort to have more Black people and other people of color on the show. We will also do some shows on marketing in the cannabis industry - a topic so popular, we just have to (episode 26 from November of 2018 is the second most downloaded episode of the past two years so far)! Next up: Kendra Losee talking about Marketing CBD as we record on Facebook LIVE

We hope you enjoy the BONUS content, and we'd love your feedback on who and what you'd like in the show.
 

We are "Making a Marketer"... in all ways. Check out EPISODE 59 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

Micro-Influencer Events with Simply Social Media

Micro-Influencer Events with Simply Social Media

June 24, 2020

We had two ROCKSTAR guests on our final episode of season three, which rounds out a truly stellar season where we have learned SO much. Amy Tischler and Caitlin Jenkins of Simply Social Media share all of their micro-influencer knowledge with us.

An event doesn't have to involve a big group of people, and Amy & Caitlin prove that to us. The word "exclusivity" is key, and is central to the idea of the "insta-meets" they have developed for their clients.

Our guests...

  • Amy Tischler
    Co-Founder/Owner - Simply Social Media
  • Caitlin Jenkins
    Co-Founder/Owner - Simply Social Media

    Simply Social Media™ is a Santa Fe, New Mexico based influencer and social media marketing agency formed in 2014 by Caitlin E. Jenkins and Amy Tischler. They create community, connection and conversation through influencer & social media marketing.

    They offer their clients a unique blend of services including many and varied micro-influencer marketing strategies, social media strategy creation, workshops, and personalized training. What started with their micro-influencer Instagram accounts @SimplySantaFeNM and @TravelNewMexico has now grown into a large influencer network made up of a diverse and talented group of content creators.

"We're really only limited by our imaginations" is one nugget Amy shared. There's a ton of opportunity with micro-influencer CREATORS. These folks are helping us by providing "user generated content" (UGC) and social proof of the quality of the business or destination we are (or could be!) seeking to support.

These dynamic business partners have created a very unique offering we all can learn from! Creating events around influencers -- regular people, y'all -- can have incredible, lasting impacts for our clients.

Do you have a micro-influencer story to share? We would love to hear it! Reach out to us on our Twitter via a post or a DM.

**BE ON THE LOOK-OUT FOR BONUS EPISODES BETWEEN SEASON 3 AND 4.**

 

We are "Making a Marketer"... in all ways. Check out EPISODE 58 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

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