Making a Marketer
Customer Experience IS Marketing with Dan Gingiss

Customer Experience IS Marketing with Dan Gingiss

November 24, 2019

Guest Dan Gingiss is an absolute pro. His career with customer experience and marketing makes him the perfect guest to speak on this topic!

From his Forbes article"Customer experience and social media are part of a 'continuous cycle' whereby they each feed the other. Offline experiences are shared online, and then a brand's response – and the learnings it takes from customer interactions – are incorporated back into the experience."

Our guest...

  • Dan Gingiss 
    Chief Experience Officer at Winning Customer Experience, LLC
    As a Forbes contributor, he writes about how a remarkable customer experience can be your best marketing.

    Dan teaches audiences and businesses how to make the brand lovers louder than the haters by creating experiences they can’t wait to share with their friends and followers. He leverages his professional experience at three Fortune 300 companies, and a library of real-life examples of positive customer experiences that create social media engagement to ensure that audiences always leave with clear, actionable takeaways that will help them improve the experience at their own company. 

    To book him to speak - +1-508-BOOK-DAN | dan@dangingiss.com

This is a very important conversation! Are your customers experiencing high quality experiences? Is your marketing department working in concert with that team? This episode will make you think, and hopefully make needed adjustments.

We are "Making a Marketer"... in all ways. Check out episode 44 -- and if you're so inclined, we would love for you to subscribe, rate, & review us on Apple Podcasts -- https://bit.ly/mamITuneNEW.

::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

 

Blogging is Not Dead with Mike Allton, The Blogging Brute

Blogging is Not Dead with Mike Allton, The Blogging Brute

November 13, 2019

Mike Allton is a content creator extraordinaire who prides himself on being a prolific writer. He is "The Blogging Brute," -- an award-winning blogger, speaker, and author.  

Our shorter shows are always quick and FULL of a lot of great information, and episode 43 is no different!

Our guest...

  • Mike Allton 

    - Brand Evangelist at Agorapulse
    - Content Marketing Practitioner at Social Media Hat / Blogging Brute, 
    - Co-Founder at 360 Marketing Squad (the 4th member of the 360 Marketing Squad to be on our show!)

    Mike teaches businesses the best strategies and tactics to use, and the best tools, to finally get POSITIVE RESULTS!

    He firmly believes everything falls within the umbrella of "Content Marketing" - using content in various forms, across multiple channels, to reach a growing audience.

Everything is content. Everything. We talk through this, and Mike provides a ton of insight and tips about blogging in particular -- length of posts, frequency, and more. Even with the emergence of video over the last couple of years... blogging is not dead! Check out this is great convo.

We are "Making a Marketer"... in all ways. Check out episode 43 -- and if you're so inclined, we would love for you to subscribe, rate, & review us on Apple Podcasts -- https://bit.ly/mamITuneNEW.

:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

 

 

Consistent Content Creation with Demian Ross

Consistent Content Creation with Demian Ross

October 28, 2019

This dude has been the picture of consistency for the last (as of this publishing) 587 days in-a-row!! He has recorded and published a video EVERY. Single. Day. Can you imagine doing anything that consistently?! 

He has a lot going on, and we have a ton to learn from him in terms of content development. Plus, he's hilarious... we just might make you laugh more on this episode than on any other one!

Our guest...

  • Demian Ross - Demian was with us on Episode 21 - on being a Digital Nomad

    Road to 1,000 - Rootless Lifestyle - Plan D

    Demian is currently a Digital Nomad, and has been traveling the country in a 42-foot fifth wheel since June of 2017... and has logged more than 40,000+ miles.

    When he started this road trip he was working at Social Media Examiner as part of the sales team for Social Media Marketing World, and decided he needed a creative outlet... So he came up with an idea to record 300 videos in 365 days. He called the series "ROAD TO 300"… And after recording 300 videos in a row he decided to stretch the series to the "ROAD TO 1000" and is was on DAY 583 in a row when we recorded this show.

    Since the last time he was with us, Demian started a lifestyle brand called ROOTLESS LIVING with the goal to help teach and inspire people to embrace the digital nomad lifestyle. He also has a podcast called PLAN D where he talks about his struggles to start a company while living on the road.

    He's also the proud father of 4 adult humans.

Do "subs" matter? Why do we care about vanity metrics? How can you be so consistent on one platform, and not on others? He is doing a lot, and has so much more in store. If you aren't motivated by this show, we will be shocked. Get ready to learn AND laugh.

 

We are "Making a Marketer"... in all ways. Check out episode 42 -- and if you're so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.

:: This episode is sponsored by both Powers of Marketing - your communication should be strategic and POWERful - 
and by the Inside Events Podcast (check it if you do any work in events!) :::

Marketing a Small, Local Business with Christine Gritmon

Marketing a Small, Local Business with Christine Gritmon

October 22, 2019

This short episode (#41), recorded live on Facebook, gives us quick and easy info to soak in regarding marketing small local businesses. Sometimes these businesses need a little help, but they don't have hearty budgets, so that's where Christine comes in in her community!

Our guest...

  • Christine Gritmon
    Christine’s a Social Media Strategist, Coach, and Entrepreneur
    ❤️A MICRO-BUSINESS MEGA-FAN ❤️

    She is teaching busy, stressed small business owners how to tell their brand stories online in efficient, effective ways that value their time, energy, and money. Christine’s also an international speaker, a livestreamer, and a LinkedIn Local host.

    Wife/mom. Foodie. Rockland County enthusiast.

We always say this on the short shows, but we truly packed a TON of great tips and info in this 30-minute show! If you're a small, local business wondering about what to focus on, if reviews matter, and more -- be sure to listen (or share with your entrepreneur friends). Christine will be offering some valuable online classes in the future, so be sure to follow her on Twitter to get the 4-1-1 on that when she launches.

If you'd like to see it on video, check it out - https://youtu.be/k1n9Y2rlNao 

 

We are "Making a Marketer"... in all ways. Check out episode 41 -- and if you're so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.

:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

Marketing a Podcast & How to Get Started with Erik Fisher

Marketing a Podcast & How to Get Started with Erik Fisher

September 30, 2019

Marketing a Podcast is key to growing your show's visibility, like any product you're bringing to market. Episode 40 explores how to market a podcast for beginners and those who have been doing it a while. How you market will vary depending on your niche, your success, your whatever... for sure many of us can do a better job at it! Even our guest with 22,000 downloads per episode (WHAT??) admits he can do a better job. 

Our guest...

We explore how Erik got stared, his journey, how he markets his podcast (or doesn't), his suggestions for getting started, and more. Even if you have no interest in starting a podcast (which soooo many people have told us they are!), it's worth a listen to explore how it all works. So many insights!

Plus, per usual, you'll have a laugh with us. Oh, and happy #InternationalPodcastersDay :)

 

We are "Making a Marketer"... in all ways. Check out Episode 40. And we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW -- & get each episode when it drops!

::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

Messenger Marketing Magic with Carrie Gottschalk

Messenger Marketing Magic with Carrie Gottschalk

September 23, 2019

We broadcasted this live show on Facebook from an outdoor patio at The Fairmont Hotel in Austin! Episode 39 came to life at the ManyChat Conversations Conference, with a very special guest. We were fortunate enough to snag conference speaker Carrie Gottschalk for a quick LIVE show after she spoke at Agency Day at the conference. Carrie is a pro at Messenger Marketing, and she shares the different ways she’s using it for her clients from e-Commerce to events. 

Our guest...

  • Carrie Gottschalk - COO & Co-Founder of Bot Hero's / Social Media Marketing Specialist, Consultant, & Public Speaker

    Carrie calls Denver home, but finds herself all over the world, based on her skill at finding incredible flight deals (she shares this on the show). Carrie is a highly recognized influencer within the social media industry and has been at the forefront of the social media revolution for 10 years, paid social media for 5 years, and has managed over 12 million dollars in ad-spend -- working with large clients Shari's Berries, Wyndham Hotels, and TEDxMileHigh. With her extensive experience in domestic and international markets, she's known as a skilled social media strategist and advertiser. 

Clipomatic is Carrie Gottschalk's tool of choice these days! And Carrie's ManyChat discount code is OneMonthPro - use it if you're interested in learning how to create chat bots in ManyChat.

We had some paparazzi with us on this one, and they snapped some great pics (and risked their lives, as you'll hear). You can also watch the video on YouTube if you'd like to see us in action - http://bit.ly/MaMEp39_YT

We did the show impromptu, without great audio gear, so please forgive us this one! Thank you.

We are "Making a Marketer"... in all ways. Check Ep. 39 out -- and we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW & get each episode when it drops!

::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

Season Two Reunion Show, Part 2 - Season 3 Kick-Off

Season Two Reunion Show, Part 2 - Season 3 Kick-Off

September 2, 2019

We're stoked to share the second part of our Season 3 kick-off reunion show(s)! With each season we learn, and we're thrilled with the amazing guests who join us on the podcast! Episode 38 continues to remind us why Season 2 was epic... with a visit from NINE more of our guests (that's a total of 18 over two shows if you're keeping score at home).

Check out another speed-round of catching up with our guests, and learning more from them. From thoughts about influencer marketing, to looking at marketing in a different way, we cover a lot.

OUR GUESTS...

GROUP 1

GROUP 2

GROUP 3

 

We are "Making a Marketer"... in all ways. Check Ep.38 out -- and we would love for you to subscribe, rate, & review us on iTunes --https://bit.ly/mamITuneNEW. Get each episode when it drops!ill

:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

Season Two Reunion Show, Part 1 - Season 3 Kick-Off

Season Two Reunion Show, Part 1 - Season 3 Kick-Off

August 25, 2019

This episode kicks-off Season 3 with a bang! Season two was an incredibly thoughtful and thought-provoking journey, and Episode 37 reminds us why with a visit from NINE of our guests.

Our guests are SMART and can have a laugh. Once again, this reunion is a two-parter, and another speed-round of catching up with our guests and learning more from them. No question you’ll want to listen back to season two after hearing from all of these smart folks.

OUR GUESTS...

GROUP 1

GROUP 2

  • Ilo Neukam is the founder and Marketing Strategist of a non-agency called The Collective SD, and she was on Ep. 22 talking about non-agency life. Her company is unique--she has a bench of people she can count on to collaborate with to serve her clients.
  • Kelly Noble Mirabella is THE bot-babe who has a YouTube channel called Baby Got Bot where she provides the absolute best videos on how to develop chat bots using Many Chat. Kelly was on Ep. 23 talking about CHATBOTS -- their emergence and use in our digital marketing.
  • Stephanie Liu knows it all with regards to marketing, and is a Facebook Live Strategist in particular. We had her on Ep. 24 where we dove into livestreaming, while livestreaming. She has a free group on FB called Social Media Strategists & a show called Lights, Camera, Live, among a million other things. She’s a video P.R.O.

GROUP 3

 

We are "Making a Marketer"... in all ways. Check Ep.37 out -- and we would love for you to subscribe, rate, & review us on iTunes --https://bit.ly/mamITuneNEW. Get each episode when it drops!ill

:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

Build Relationships to Build Your Business with Michael Cuschieiri

Build Relationships to Build Your Business with Michael Cuschieiri

June 27, 2019

First of all, if you know this man… straight-away you're likely to learn something new on episode 36! Do you REALLY know how to pronounce his last name? I don’t think so! It was news to me.

Our guest...

  • Michael Cuschieri of mc2 Marketing

    Michael is the Managing Director of mc square marketing, a marketing agency he established in 2004, to help businesses stand out from their competition through creative marketing ideas that deliver results.

    His other passion is getting results from building strong business relationships with people and has been a fully active member in BNI for 15 years, 9 years of these also as a Director Consultant.

    As an international speaker, he delivers conferences, business development workshops and seminars across the UK, Dublin, Singapore and Malta. 

This approach to building business via relationships is unlike our past conversations. Do you put an emphasis on trusting the process in building relationships that lead to business over time? Taking the time to do this authentically will lead to strong business connections… and friendships.

Check out the last episode of season 2! Episode 36 will not disappoint, and will leave you looking forward to the start of Season 3 in August.

Check out this quick show with industry friend COOSH...

We recorded this one live on Facebook, so you can also watch us do the show - http://bit.ly/MaMEp36_YT

We are "Making a Marketer"... in all ways. Check Ep.36 out -- and we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW & get each episode when it drops!ill

:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

Marketing Magic - Grasping Facebook Groups with Bella Vasta

Marketing Magic - Grasping Facebook Groups with Bella Vasta

June 15, 2019

Not only is Bella a *firecracker* who drops a TON of knowledge bombs on us in this episode, but she also gives stacks of shout-outs to people in the industry who are doing it RIGHT.

Our guest...

  • Bella Vasta

    Bella Vasta is the driving force behind the one-woman coaching company, Jump Consulting. She has coached pet sitting businesses since 2007, and has published some of the most comprehensive research on relevant industry topics. Bella won the National Pet Sitting Business of the Year award by 25, built and sold her first company by 30, and her second company by 34. She sold her pet sitting business, and now lives out her passion for being a mom and wife, while using her business experience to inspire, motivate, and challenge business owners through coaching, consulting, and speaking.

    Bella also just hit a huge milestone with her OWN podcast - Bella in Your Business - 150 episodes -- HUGE accomplishment!

The way she looks at Facebook Groups is different than you might. And her skill at carrying a metaphor throughout the bulk of this episode is UNMATCHED! It's unlikely you'll think of Facebook Groups the same again.

While co-host Jen Cole commented in the chat while recording this episode "totally felt like a chill out sesh," we guarantee you will learn and laugh. No question!

If Pet Marketing is your thing, this show is for you too, as we start out talking about her evolution as a successful business owner in that space… and she's a resource for you (still) if you want to join her Mastermind to help you improve your business.

Be sure to listen through to the end to learn what tech/gadgets/apps she’s recommending these days. Grab yourself a beverage and *hold on* for episode 35, as it's our second to last show in Season 2 & it moves fast!

 

We are "Making a Marketer"... in all ways. Check Ep.35 out -- and we would love for you to subscribe, rate, & review us on iTunes --https://bit.ly/mamITuneNEW. Get each ep. when it drops!

:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::