Making a Marketer
Absolutely Accessible Marketing with Alex Heinrich

Absolutely Accessible Marketing with Alex Heinrich

February 13, 2021

This is a LANDMARK episode -- number 75! Thank you for being with us through 75 strong, as we look towards the next 75. We LOVE doing this podcast, and feel blessed that you are listening.

I believe people show up in our lives when they are meant to. After watching and listening to the amazing nuggets this guest was sharing online, she was instantly on my radar as a person we had to have on this podcast. 

The work of accessibility in digital marketing is incredibly important "as humans," as Alex states eloquently, but it's also our obligation as digital marketers to be sure as many people as possible see our marketing.

65% of humans might not. If that isn't compelling
enough to learn more, I don't know what would be! 

Every human should be able to read and hear every thing we do as marketers. Full stop. 

Grab a pen and paper for all the tips Alex gives us!!

Our guest...

  • Alex Heinrich - Digital Accessibility Advocate & Social Media Manager at St. Petersburg College

    Alex is an award-winning social media strategist from Chicago, now living in Central Florida. She has worked in higher education since 2014, and one of her big passions is teaching other digital marketers how they can create content that's both engaging and inclusive through basic digital accessibility best practices.

    She was also the “Sprout Social 2020 Always On Award Winner” in September 2020. Winners of this award are social media pros who are constantly taking in the world around them, empathizing with their community, and truly championing the power of social media.

Accessibility apps Alex shared with us: Emojipedia & MixCaptions

Book Reco: Fundamentals of Social Media Strategy: A Guide for College Campuses


If you have an input or information to share with us about digital accessibility, please DM us on Twitter!

 

We are "Making a Marketer"... in all ways. Check out episode 75! -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released song, "Too Close"! **

Scintillating Search Tips (SEO) with Diana Richardson

Scintillating Search Tips (SEO) with Diana Richardson

January 30, 2021

Do you know what gets you FOUND on the search engines? I mean, really understand how it works? 

On this show we touch on search engine optimization (SEO) basics, performance, monitoring, and how it works for small businesses and beyond...  

This is a great complement to the show we already did with Brie Anderson previously!

Our guest...

  • Diana Richardson - Social Media & Community Manager for Semrush

    Talk to Diana about SEO, SEM, Social Media or Digital Marketing strategy — she's done it all... and she loves to talk shop. Diana is the Social Media & Community Manager for the SEO division of Semrush and has been a digital marketer for over 14 years working with businesses of all shapes and sizes. She's headed up an entire Search Engine Marketing team for a large company and has been a Digital Marketing Director for a boutique marketing agency.

    A Virginia native, she's now living in Texas. You can find Diana Tweeting regularly about SEO and the search engine marketing landscape as well as her other favorite topics: wine, movies and TV.

 

We are "Making a Marketer"... in all ways. Check out episode 74 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released song, "Too Close"! **

Working IN Your Business vs. ON Your Business with Maiko Sakai

Working IN Your Business vs. ON Your Business with Maiko Sakai

January 15, 2021

Anyone who owns their own business or is trying to juggle too much knows the struggle. "Clients come first!" ... "I don't have time to promote my business, or do budgeting, or..."

Our guest on this episode has some really creative and useful ideas for helping us to carve out that time and make a routine out of it.

Start small and make it fun are two of her tips!

Our guest Maiko's book recommendation: Built to Sell

Our guest...

  • Maiko Sakai - Founder of Airtight Concepts

    Maiko is a business strategy consultant. A secret weapon, confidant & silent partner to visionary creative entrepreneurs with the desire to build a high-functioning, profit-generating machine of their dreams. She is also the creator of two programs: “Define + Refine Your Profitable Niche” and “Business Optimizer 360.”

    As a self-proclaimed “Queen of Counterintuitive Strategies,” she provides effective, but not-so-conventional, strategies to boost sustainable profitability for her clients’ businesses by utilizing both quantitative & qualitative assessments.

    Originally from Yokohama, Japan, Maiko considers herself a New Yorker, loves ethnic foods of all kinds. She's a minimalist, a sucker for ultra-contemporary design, and exotic houseplants. She earned her MBA from Johnson School of Management, Cornell University.

 

>> We did this one live if you want to check out the video on YouTube.

 

We are "Making a Marketer"... in all ways. Check out episode 73 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released song, "Too Close"! **

Importance of Building a Fanbase with Ramon Ray

Importance of Building a Fanbase with Ramon Ray

December 30, 2020

You might have customers, but do you have FANS? Or, conversely... you might have fans who you haven't converted to customers just yet, right? 

Ramon Ray is a super-inspiring human, and the perfect person to help us round-out 2020 and start 2021 anew. He's an author and entrepreneur who has paved his way as a business person and has a ton to teach us (such an uplifting spirit too, as you'll hear)!

We don't want to give too much away... but be sure to listen until the end to learn how you can win some stuff, y'all

Special Gifts as we close out 2020 and kick-off 2021!

~ Win a copy of Ramon's latest book

~ AND get yourself an X-Stand!

BOTH complements of Ramon for one lucky winner!

Megan is ALSO going to buy a copy of Ramon's book to give away... so, you have 2x the chance to win his book. Follow us on Social Media and enter to win by Jan. 15th (instructions given on the show).

YouthEducationProject.org is his non-profit - check it out and support it, friends.

Our guest...

  • Ramon Ray - Founder of Smart Hustle Media

    He's an entrepreneur, author and speaker who loves burnt pancakes and bacon on the weekends. He's the founder of Smart Hustle Media, has started four companies and sold two.

    Ramon has authored four books and his latest book is "Celebrity CEO - How Entrepreneurs Can Thrive By Building a Strong Personal Brand." His passion is inspiring small business owners, entrepreneurs and youth to life fulfilling lives!

    Over his extensive career, Ramon has written thousands of articles, spoken to thousands of business owners and impacted hundreds of thousands of small business owners and entrepreneurs to help their businesses thrive.

We are "Making a Marketer"... in all ways. Check out episode 72 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released song, "Too Close"! **

Visual Intelligence (& #MarketingTwitter) with Christina Garnett

Visual Intelligence (& #MarketingTwitter) with Christina Garnett

December 18, 2020

There are many ways to test our content. We can do A/B testing of email subjects and different calls to action... But HOW do you test visuals? Historically, the only real way to do that has been through market research (I don't say this on the show, but I personally have been paid a BUNCH of money to take part in market research studies!), which is expensive.

What if there was a company using AI that can give you data on what visuals will resonate with your audiences? What if it was a SaaS product that would save you a ton of money - you'd jump at it, right? We're not "promoting a product here" -- we don't do that -- we are sharing a NEW and unique solution to an old time issue.

Also, Christina is the queen of #MarketingTwitter, so it made perfect sense for us to also talk about the platform we both love to bits.

This is a GOOD one, y'all! Another show that will help prepare you for a new year. Please let us know your feedback on the show and what subjects you'd like us to cover in the new year.

Here's a scientific article about visual intelligence, and a fancy deck about how it works.

Our guest...

  • Christina Garnett, Senior Insights Strategist at Vizit

    Former teacher and marketing director, Christina works with Fortune 500 brands to strengthen their digital strategy. With inbound marketing and audience intelligence at the heart of her work, Christina focuses her efforts to encourage a deep dive to understand personas, competitors, and more.

    With her work at VIZIT, Christina works to create strategy playbooks and visual intelligence reports in the pursuit of content that resonates with the target audience. She has a deep love for audience research and social listening, believing that to truly understand your audience, you need to listen to them.

    Christina is featured in HubSpot Academy's Social Media certification course, as well as their separate course on social listening. She has been a speaker for national events like INBOUND19 and Adapted Digital Media Summit as well as local events for the Virginia SBDC. You can also find her featured in various ebooks by Social Insider, HubSpot, and Talkwalker, as well as articles by The Next Web and Meltwater.


We are "Making a Marketer"... in all ways. Check out EPISODE 71 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released song, "Too Close"! **

Maximizing Productivity with Yvonne Heimann

Maximizing Productivity with Yvonne Heimann

November 24, 2020

Not all superheroes wear capes, as they say... But our guest on this episode is indeed SuperWoman! 

Just "ask Yvi" and you will receive oodles of nuggets of useful tips. This show literally applies to ANYONE in business, and especially entrepreneurs who are looking for ways to fine-tune (or create) their processes for running a business effectively.

Are productivity and efficiency the same thing? Do you have a tool in your tool belt for everything you and your team are doing?

Yvi has the answers on this one!

Our guest...

 

We are "Making a Marketer"... in all ways. Check out EPISODE 70 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released song, "Too Close"! **

How to Build a Livestreaming Show with Tim & Jim

How to Build a Livestreaming Show with Tim & Jim

November 16, 2020

Tim Sohn and Jim Fuhs are P.R.O.s at livestreaming! They were the perfect people to talk with about current trends and strategies for creating a livestreaming show in this VIDEO age.

We both use StreamYard to do our livestreaming shows, and we talk about other tools you can use, right along with StreamYard. 

Building community. Those two little words pack a HUGE punch. This is a big takeaway from this episode -- livestreaming enables you to share your message in a very personal way, and engage with your audience in a way you cannot do otherwise.

Our guests...

  • Tim Sohn
    Founder of Sohn Social Media Solutions, Tim plans and produces memorable virtual events & live shows for businesses & organizations that want to make a bigger impact in the world. He is also co-host of two live shows - The Tim & Jim Show & coffee & donuts. He loves Dunkin' & his family, not necessarily in that order.
  • Jim Fuhs

    President of Fuhsion Marketing of Marietta, GA. Jim is a retired Marine LtCol turned digital marketing consultant, speaker, live streamer, podcaster, and remote live stream and virtual event producer with over 30 years of business and social media experience. His business serves several diverse clients including small business, nonprofits, higher education, and local non-governmental and governmental organizations.

    Jim fuses Marine Corps Leadership with Marketing. His 20 plus years of highly successful leadership experience as a Marine Corps officer lets him bring that to bear in the ever changing world of marketing and technology.

Get online with your clients and prospects
and build that community.

 

We are "Making a Marketer"... in all ways. Check out EPISODE 69 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released song, "Too Close"! **

Essential Social Selling Using CRM with Jon Ferrara

Essential Social Selling Using CRM with Jon Ferrara

October 23, 2020

Every now and then you encounter a successful entrepreneur who is a good soul, without question. Jon Ferrara is that dude. He shared so much insight on using a customer relationship management (CRM) tool for "social selling" (and more), about marketing & business in general... and about just being a good human. For real!

Learn about the differences between CRM tools, why one that has social media integration is valuable, why you should be using one, and SO. MUCH. MORE.

BONUS: He's also giving our listeners a gift! Be sure to listen until the end to get that gift--you'll want to keep listening anyway, and that will make it soooo worth it.

* The MarTech map Jon talked about >> http://bit.ly/martchmap 

* FUN thing Jon shared on the bonus Q... spook yourself up, y'all!
>> https://myevildoll.com/ 


Our guest...

  • Jon Ferrara
    CEO & Founder at Nimble
    jon@nimble.com

    Jon has been a “CRM guy” for many years. He is an entrepreneur at his core. He founded the Nimble 12 years ago -- it’s an award-winning social sales and marketing CRM for individuals and teams. Every day, people use it to successfully nurture their personal and business relationships across email and social networks such as Twitter, Facebook, and LinkedIn.

 

We are "Making a Marketer"... in all ways. Check out EPISODE 68 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released ALBUM, Underrated! **

Crafting Creative Copy Writing with Chris Craft

Crafting Creative Copy Writing with Chris Craft

October 15, 2020

Copy writing is an art form. Effective copy writing is like GOLD... My conversation with this guest was quick (after the tech glitches were edited out!), so there are a bunch of great tips about how to craft good writing packed into about 20-minutes!

Struggle with writer's block? Need some help sparking creativity? Chris has you covered.

Our guest...

  • Chris Craft
    Chief Content Officer at Neo Lux Marketing Agency
    And Founder at Nao Media
    Chris helps healthcare and tech companies grow through content marketing. He serves customers through content strategy, copywriting, blogging and copy editing.

Twenty-minutes of pure goodness.

Mentioned on the show also is the Inspire First community he helped found! Check out the community and the podcast.

Please share your feedback with us too - we want to hear it.

 

We are "Making a Marketer"... in all ways. Check out EPISODE 67 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released ALBUM, Underrated! **

Mastering Email Marketing with Rob and Kennedy

Mastering Email Marketing with Rob and Kennedy

September 25, 2020

Y'all, email marketing is no joke. Social media is important, but it's rented land, which you'll hear about straight-away. Rob and Kennedy are our guests on this episode -- two guys who are epic and successful in their individual spaces who carved out a niche (which they would pronounce NEESH, since they're British!) in email marketing because they had so much success with it.

Email marketing is about making sure people have all the information they need for WHEN they want to buy... we should be using email to nurture those relationships.

Our guests...

  • Rob & Kennedy are from Newcastle Upon Tyne in the North east of England

    You might know them as hosts of the very entertaining podcast, The Email Marketing Show, or as the founders of the survey platform that makes you sales, ResponseSuite.

    Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy a psychological mind reader (or mentalist as they call it in the US), who have spent almost 18 years each relying on their skills of getting into other people’s heads to carve out successful careers in show-business.

    Now as founders of EmailMarketingHeroes.com, Rob and Kennedy’s mission is to save the world from that grubby old-fashioned email marketing we’ve all grown to loathe, and give others the tools to become the Email Marketing Heroes in their small businesses.

    Rob and Kennedy are here to help you make more sales and grow your business by sending more emails that people love receiving.

Goal stated by Kennedy: "Let's try to become less crap than we were yesterday."

My absolute favorite tips were about the subject line and the preview bits! I'm not going to tell you why... when you listen you'll know the reason.

For sure, this is one of our most resourceful episodes yet. Email marketing has been bumped off for social media, but it's unquestionably more important. Megan used to "do email" (no, seriously, she got hired by a dot-com without a title)... and this chat was so enlightening! Things. Have. Changed.

"You're the only person who looks at 100% of your content."

Check out the #EmailHour Twitter Chat: Thursdays at 12pm PDT / 8pm UK
Their podcast is the Email Marketing Show: Every Wednesday

 

 

We are "Making a Marketer"... in all ways. Check out EPISODE 66 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his recently released ALBUM, Underrated! **

Play this podcast on Podbean App