Transformative Events - Marketing is Your Partner

March 21, 2019

In episode 30 we dive into... how do you make sure your event marketing spend produces real results? Creating an experience takes more than blinky lights. Your attendees need to feel something and achieve their goals (or your goals) for the event. We define experiential events and explore topics such as mindfulness, engaging all five senses, empathy for attendees, and making sponsorships more valuable to the sponsors and participants.

There are lots of ways to transform your events, and we explore them all on this show. Our guests are talented event designers and we’re excited to share their knowledge with you.

Our guests…

  • Tahira Endean - @tahiracreates / Vancouver, BC

    Designing people-centric, purpose driven events. Head of Events at SITE global (Society for Incentive Travel Excellence). Tahira’s book, Intentional Event Design, Our Professional Opportunity, was written from two decades of experience producing events and designing environments where trust is nurtured, driving growth for participants and organizations. She is an Instructor, Certified Event Designer, and Digital Event Strategist. http://intentionaleventdesign.ca

 

  • Emma Parston - @EmmaCParston / Vancouver, BC

    A leader in creating innovative, activating and ground-breaking events and platforms, Emma is renowned in the industry for collaborating with clients to turn their brand messaging into an authentic story-telling opportunity using a 360 ° immersive experience. She is a sought-out design and logistics expert with an unrivaled ability to bring ideas to life. Emma has had the opportunity to be in lead positions with organizations including TED, the Dhali Lama’s Canadian tour, and the United Nations. She is currently a partner at ConnectSeven and oversees all event activations, design and programming. http://www.connectsevengroup.com/

For more on mindfulness and events, listen to this podcast where our co-host, Elizabeth Glau, was a guest.

Enjoy learning from these experts as much as we did, as we deep-dive into the important topic of transforming events.

 

We are “Making a Marketer”... in all ways. Check Ep.30 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

 

Influencer Marketing - Providing Value or Overused Term?

February 21, 2019

The term "Influencer Marketing" has been very hot, especially in light of the Fyre Festival documentaries bringing it to the forefront! The thing is, as our guests on episode 29 share with us, there should be a distinction between an influencer and an endorser. Have you heard the term "Key Opinion Leader"? We cover that too.

There are all sorts of levels of influence, and we explore them all on this show. Our three guests are inspirational women working within the meetings and events industry. 

Our guests...

  • Rachel Stephan - @StephanRachel / Montreal, Canada
    - Senior Event Marketing Strategist with sensov/ event marketing(tm)
    - Chief snöballer / snöball event influencer marketing
    She’s a strategic thinker, creative idea generator and an event industry speaker. She provides strategic input and guidance and creates, develops and delivers integrated marketing campaigns for non-profit and corporate organizations locally, nationally, and abroad.
  • Tamar Beck - @tamarbeck1 / Twickenham, (West London) UK
    - CEO at Gleanin 
    Tamar has 15 years of event experience from individual project to portfolio management, which includes overall financial responsibility and management of sales, marketing, operations and finance. Also managed a number of launches and acquisitions (including due diligence and integration).

  • Mariska Kesteloo - @MariskaKesteloo
    - Founder Word of MICE / Past-President MPI Belgium / Gent, Flanders, Belgium
    Mariska is the engine behind the 'Word of MICE' who finds the right social influencer for your region, city, convention bureau, hotel or venue. Let us help you tell your story, and build a unique global campaign to promote your service/product.

"I think in our day-to-day lives, ordinary people (ordinary attendees who are members of their own networks and communities) are genuine influencers." -Tamar

Want to know how much your Instagram posts are "worth"? Rachel shared this Website with us: Influencer Marketing Hub.  
If you're interested in learning about some very obscure travel destinations, Mariska shared this with us: Atlas Obscura

Sit back and relax, as we deep-dive into the important topic of influencer marketing.

 

We are “Making a Marketer”... in all ways. Check Ep.29 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

 

:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

Corp. vs. Freelance Marketing & Personal Branding

January 22, 2019

Many professionals continue to work a "day job" while also building their own personal brand... while also having a "side-hustle."

Our guest on this show is doing just that! He has a job he loves running marketing for a start-up called Talkative, while at the same time he has a podcast, he has a Personal Branding Story he launched last year, AND he's writing a book that's set to be released SOONEST!

It is possible to do both, and Ben Roberts gives us some great tips on how to manage.

Our guest...

  • Ben M. Roberts is head of Marketing at Tech Start-up, Talkative. He is a Keynote Speaker at conferences around the UK... Ben has worked in, and consulted with, businesses from a range of industries.

    He's writing his first Business Book: The Marketing Buzzword Book.

    Ben's a huge advocate of human marketing, customer centricity, and the power of online reviews to build a genuine rapport with past, present and future customers, who are the lifeblood of any business.

If managing your own personal brand is something you can use help with, or you're considering a side-hustle, this episode is for you especially.

 

We are “Making a Marketer”... in all ways. Check Ep. 28 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

 

:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

Facebook Advertising - A Paid Element of our Marketing

December 6, 2018

Facebook advertising is necessary, and our guest on episode 27 is an industry expert on the topic. He’s an “in demand” speaker at the top social media marketing conferences, and it’s because he knows his stuff.

Our guest...

  • Azriel Ratz of Ratz Pack Media - The KING of Facebook Ads

    Through his years of experience in online marketing Azriel Ratz has perfected his strategy for companies to find their ideal audiences and create the most relevant ads for their businesses.

    Azriel's Facebook ad process is FEO (Find, Engage, Optimize). Begin by find the right audience, then engage that audience with the best possible ads, then optimize the ads to get the best possible results. To learn more about this process go to FEO.talkaboutads.com

More than anything, what’s clear on this episode is that it's crucial to test, test, test… optimize.... tweak… and test some more! It's Azriel's feeling that the ability to advertise on Facebook is easier than it used to be, and he gives us some great knowledge bombs our hosts were furiously notetaking on!

Whether you’re a pro or just getting started with FB ads, this is the show for you.

We are “Making a Marketer”... in all ways. Check Ep. 27 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

 

:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

Cannabis Marketing - Listen Here Before You Light Up Your Marketing

November 27, 2018

The Cannabis market is still in its infancy, with makers and marketers alike trying to strike while the proverbial iron is hot!

Here's the catch: there are a ton of federal limitations because, although it might be 100% legal in your state, the federal government still considers it a crime to grow and sell cannabis. This makes banking and compliance with advertising quite tricky!

Our guest...

Kendra Losee of Mota Marketing - Provider of cannabis marketing consulting, coaching and education. Grow your company and the cannabis community with their stellar marketing!

Kendra brings with her close to twenty years of marketing experience, and a whole new FRESH outlook on the ever-growing cannabis industry.

Compliance to FCC regulations and more make this a vertical of marketing that requires some support and research. Kendra's been doing the work, and this 30-minute show gives us a taste of getting started.

 

We are “Making a Marketer”... in all ways. Check Ep. 26 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

 

:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

LinkedIn Marketing - Accelerate Your Career & Brand

November 12, 2018

LinkedIn has NOT lost relevance, and this young professional has proven this over the past three years. Michaela Alexis is a powerhouse millennial speaker and LinkedIn expert with us on episode 25. She grew her following on the platform from just 200 to 125K over the course of three short years.

Our guest…

Michaela Alexis

Michaela is a millennial LinkedIn Master, keynote speaker, trainer, author, and coach trying to shake up the business world. She’s presented Keynote Talks and Panel Discussions on the following topics: The Power of Personal Branding, Building a Mega Audience on LinkedIn, Optimizing your LinkedIn Profile, and more. She provides training workshops, influencer marketing, and LINKEDIN CONSULTING -- our topic of this show.

In listening to this show you’ll see WHY people want to know what she has to say about LinkedIn and branding in general. So many knowledge bombs are dropped on this one!

Learn that you should “share your why”... Focus on connections and not simply impressing people… LinkedIn is your “Career Insurance,” and it’s likely you’ll think about it all differently after listening to this show.

We are “Making a Marketer”... in all ways. Check Ep. 25 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.

 

:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

Livestreaming for Success - Marketing via LIVE Video

November 2, 2018

What better place to discuss live-streaming than on a LIVE show on Facebook? There is none! Our guest Stephanie Liu is a consummate PRO and absolutely a go-to person with regard to the hows and whys of going LIVE.

Our guest...

Stephanie Liu
Facebook Live Strategist & Speaker | Helping Entrepreneurs Build Their Brand and Bottom Line with Live Video

Stephanie is a social media strategist and the host of Lights, Camera, Live—a live video show that airs the first and third Thursdays of every month at 2pm PT facebook.com/heystephanieliu. The show shines a spotlight on the best and brightest marketers to help small business owners take their business from unknown to unforgettable.

This 30-minute episode will give you an appetizer of the tips and tricks you need to go live in an awesome way!

If you'd like to see it on video, check it out here: http://bit.ly/MaMEp24_FYTvid 

LIVE is hot, hot, hot, so if you aren’t already livestreaming, check out this show to learn how and why you should engage in LIVE video.

 

We are “Making a Marketer”... in all ways. Check Ep. 24 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.

:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

AI Chatbots — Conversation as a Marketing Tool

October 18, 2018

A chatbot is a computer program that attempts to simulate the conversation of a human via text or voice interactions. A user can ask a chatbot a question or make a command, and the chatbot responds or performs the requested action. Today, most chatbots are either accessed via virtual assistants such as Google Assistant and Amazon Alexa, via messaging apps such as Facebook Messenger or SMS, or via apps and websites.

Our guests...

Kelly Noble Mirabella

Stellar Media Marketing

  • Experienced marketing consultant, vivacious speaker, and trusted social media guide. For over eight years, Kelly has concentrated her career on social media for business, teaching social networking skills and online marketing techniques to real estate agents, business owners, and other professionals. Beginning with a background in traditional marketing and customer service, Kelly recognized the benefit of social media for business long before it became the standard. She has since cultivated a successful business formed in 2010—Stellar Media Marketing—catering to nationwide professionals who strive to grow their own businesses with online strategies.

Suzanne Sanders

  • Suzanne Sanders is a data-driven tech marketer with early roots in the creative world, who fuses analytics and imagination to drive marketing for innovative tech and media firms. She thrives on optimizing ROI, whether using the best data science to drive investment goals, or deploying a savvy PR and social media strategy to amplify media spend. Learn more @ www.suzannesanders.work.

AI Chatbots can be used in many different ways! Our guests on this episode highlight two uses for them, which gives us all some really interesting insight into how they work. We discuss using them for both marketing and in customer service.

Check out this super informative episode.

 

We are “Making a Marketer”... in all ways. Check Ep. 23 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.

 

:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

Exploring “Non-Agency” Life — Why Venturing Out is Worth It

October 9, 2018

Traditional marketing and advertising agencies are not going away, but things are absolutely changing. Whether you're already a soloprenuer or someone who has aspirations to have your own business, you'll find this episode really valuable.

Our guest...

Ilo Neukam - of The Collective SD -- Founder, Marketing Strategist

Having worked both in-house and on the agency side, Ilo understands what it takes to bring a project in on time, on budget and most importantly, on strategy. She's proud to have worked with and for an array of brands including, ABC, Applebee’s, TGI Friday’s, Hooters, Buffalo Wild Wings, Tilted Kilt, the Liberace Estate and Buzztime.  

Going out on your own and starting a business is no small feat. Having worked for corporations and agencies, Ilo and her business partner Heather knew things were changing in agency life… and they thought they had a better way.

Sourcing local talent to execute the work for their clients, rather than having the traditional agency set-up with the overhead that comes with it, is what The Collective SD is about. Ilo is one smart cookie, and we know you will learn from her on this one!

Tune in to learn about the why and how of an “anti-agency.”

It’s a quick listen (or watch if you want to check out the video) -- please share it!

We are “Making a Marketer”... in all ways. Check Ep. 22 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.

 

:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

Being a Digital Nomad — What is it & How Can You be One?

September 20, 2018

We're no longer tethered to a desk with all of the technology available to us these days, right? Some employers have been slower to the mark with this, but many “workers” are moving to being “Digital Nomads,” which is what we dig into with episode 21!

There are many factors, from the tools you use, to how to set yourself up for success with scheduling and other elements. Our two guests are opposites in many ways, and they’re different experiences and insights make this a must-listen-to show.

Entrepreneur magazine wrote-up a great article about the nomad life - check it out: http://bit.ly/ep21entrarticle.

Guests...

  • Demain Ross
    Demian is a sales and marketing professional with 20+ years sales and marketing experience, specializing in digital media, social engagement, public outreach and creating quality content. Right now he works full-time in business development for Social Media Examiner. And he’s living in an RV (NOT a motorhome, as he is quick to point out!).

    Check out his “Road to 300” - https://www.youtube.com/demianross

  • Amanda Robinson
    Owner of
    Social Savvy Society - Digital marketing services and strategy. From Facebook ads and chat bots, to social media content strategy, she will help you increase your digital footprint. She’s making business life easier for the less digitally savvy for small biz & real estate. And she is just embarking on her digital nomad journey.

Here are links to a few great tools shared on the show:

These two are engaging and FUN (so many laughs), and we know you'll dig it.

We are “Making a Marketer”... in all ways. Check Ep. 21 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.

 

:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::