Making a Marketer
Marketing’s Role in Incentivizing Performance

Marketing’s Role in Incentivizing Performance

April 17, 2019

In Episode 32 we get real about incentivizing people. If you think incentive trips are a "boondoggle," you are wrong. Dead wrong!

It's incredible what the research shows incentives do for both the bottom line of your business AND the CULTURE. It isn't just about the sales team either if that's what you're thinking... this is a marketing tool that works both internally and externally for businesses that we should all know more about.

Our guests...

  • Christy Lamagna, CMP, CMM, CTSM
    CEO and Master Strategist at Strategic Meetings & Events

    Christy is a professional speaker, writer, coach and proud owner of Strategic Meetings & Events. Her team produces goal-driven, event investments that support sales cycles, and bring marketing messages to life. They turn events into revenue boosters for elite sales and marketing professionals. Christy is the author of "The Strategic Planning Guide for Event Professionals," published in November.

    @SMEChristy

     

  • Lisa Meller, CMP
    Managing Director of Meller Performance Events Group

    Lisa is an expert corporate event designer, connector, and sourcing resource. Her original inspiration and spark came from personally achieving her first President’s Club group travel award in the direct sales industry with Creative Memories, Inc. She realized the impact of inspiring and motivating people through rewarding motivational experiences – a different approach to improving lives from her field of study, which was cancer research.

On this episode we learn the true value of the role marketing has in incentivizing performance across the company. If your company no longer has an incentive program, for sure you'll want to re-visit that after listening to this episode because it will pay dividends.

Mentions on the show...

- The research is the proof - Theirf.org

- "Love languages" doesn't just apply to romance, y'all! Love Languages

- We are doing business with HUMANS (not just businesses vs. consumers) - check out our Human to Human Episode

- One guest recommends this app that enables you to go straight to voicemailSlydial

 

We are "Making a Marketer"... in all ways. Check Ep.32 out -- and we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

Crisis Communication - Marketing is Responsible

Crisis Communication - Marketing is Responsible

March 26, 2019

In Episode 31 we are live on Facebook, speaking to someone who has made crisis communication a key area he is speaking and teaching on.

It's marketing's responsibility to share out information if a crisis occurs. Period. With the emergence of social media, that is now a key place to share it… And you MUST have a plan in order to do it properly!

Our guest...

  • Alex Plaxen – President/Founder Little Bird Told Media. Alex is passionate about using social media to amplify the reach of events. Little Bird Told Media's tagline is "Where Online Meets Offline."

Alex Plaxen has a Crisis Communication Certification he's teaching for Meeting Professionals International, so he was the perfect guest to have to speak on this topic.

Check out this quick show, and then go back to your organization and make it a priority.

 

We are "Making a Marketer"... in all ways. Check Ep.31 out -- and we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

Transformative Events - Marketing is Your Partner

Transformative Events - Marketing is Your Partner

March 21, 2019

In episode 30 we dive into... how do you make sure your event marketing spend produces real results? Creating an experience takes more than blinky lights. Your attendees need to feel something and achieve their goals (or your goals) for the event. We define experiential events and explore topics such as mindfulness, engaging all five senses, empathy for attendees, and making sponsorships more valuable to the sponsors and participants.

There are lots of ways to transform your events, and we explore them all on this show. Our guests are talented event designers and we’re excited to share their knowledge with you.

Our guests…

  • Tahira Endean - @tahiracreates / Vancouver, BC

    Designing people-centric, purpose driven events. Head of Events at SITE global (Society for Incentive Travel Excellence). Tahira’s book, Intentional Event Design, Our Professional Opportunity, was written from two decades of experience producing events and designing environments where trust is nurtured, driving growth for participants and organizations. She is an Instructor, Certified Event Designer, and Digital Event Strategist. http://intentionaleventdesign.ca

 

  • Emma Parston - @EmmaCParston / Vancouver, BC

    A leader in creating innovative, activating and ground-breaking events and platforms, Emma is renowned in the industry for collaborating with clients to turn their brand messaging into an authentic story-telling opportunity using a 360 ° immersive experience. She is a sought-out design and logistics expert with an unrivaled ability to bring ideas to life. Emma has had the opportunity to be in lead positions with organizations including TED, the Dhali Lama’s Canadian tour, and the United Nations. She is currently a partner at ConnectSeven and oversees all event activations, design and programming. http://www.connectsevengroup.com/

For more on mindfulness and events, listen to this podcast where our co-host, Elizabeth Glau, was a guest.

Enjoy learning from these experts as much as we did, as we deep-dive into the important topic of transforming events.

 

We are “Making a Marketer”... in all ways. Check Ep.30 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

 

Influencer Marketing - Providing Value or Overused Term?

Influencer Marketing - Providing Value or Overused Term?

February 21, 2019

The term "Influencer Marketing" has been very hot, especially in light of the Fyre Festival documentaries bringing it to the forefront! The thing is, as our guests on episode 29 share with us, there should be a distinction between an influencer and an endorser. Have you heard the term "Key Opinion Leader"? We cover that too.

There are all sorts of levels of influence, and we explore them all on this show. Our three guests are inspirational women working within the meetings and events industry. 

Our guests...

  • Rachel Stephan - @StephanRachel / Montreal, Canada
    - Senior Event Marketing Strategist with sensov/ event marketing(tm)
    - Chief snöballer / snöball event influencer marketing
    She’s a strategic thinker, creative idea generator and an event industry speaker. She provides strategic input and guidance and creates, develops and delivers integrated marketing campaigns for non-profit and corporate organizations locally, nationally, and abroad.
  • Tamar Beck - @tamarbeck1 / Twickenham, (West London) UK
    - CEO at Gleanin 
    Tamar has 15 years of event experience from individual project to portfolio management, which includes overall financial responsibility and management of sales, marketing, operations and finance. Also managed a number of launches and acquisitions (including due diligence and integration).

  • Mariska Kesteloo - @MariskaKesteloo
    - Founder Word of MICE / Past-President MPI Belgium / Gent, Flanders, Belgium
    Mariska is the engine behind the 'Word of MICE' who finds the right social influencer for your region, city, convention bureau, hotel or venue. Let us help you tell your story, and build a unique global campaign to promote your service/product.

"I think in our day-to-day lives, ordinary people (ordinary attendees who are members of their own networks and communities) are genuine influencers." -Tamar

Want to know how much your Instagram posts are "worth"? Rachel shared this Website with us: Influencer Marketing Hub.  
If you're interested in learning about some very obscure travel destinations, Mariska shared this with us: Atlas Obscura

Sit back and relax, as we deep-dive into the important topic of influencer marketing.

 

We are “Making a Marketer”... in all ways. Check Ep.29 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

 

:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

Corp. vs. Freelance Marketing & Personal Branding

Corp. vs. Freelance Marketing & Personal Branding

January 22, 2019

Many professionals continue to work a "day job" while also building their own personal brand... while also having a "side-hustle."

Our guest on this show is doing just that! He has a job he loves running marketing for a start-up called Talkative, while at the same time he has a podcast, he has a Personal Branding Story he launched last year, AND he's writing a book that's set to be released SOONEST!

It is possible to do both, and Ben Roberts gives us some great tips on how to manage.

Our guest...

  • Ben M. Roberts is head of Marketing at Tech Start-up, Talkative. He is a Keynote Speaker at conferences around the UK... Ben has worked in, and consulted with, businesses from a range of industries.

    He's writing his first Business Book: The Marketing Buzzword Book.

    Ben's a huge advocate of human marketing, customer centricity, and the power of online reviews to build a genuine rapport with past, present and future customers, who are the lifeblood of any business.

If managing your own personal brand is something you can use help with, or you're considering a side-hustle, this episode is for you especially.

 

We are “Making a Marketer”... in all ways. Check Ep. 28 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

 

:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

Facebook Advertising - A Paid Element of our Marketing

Facebook Advertising - A Paid Element of our Marketing

December 6, 2018

Facebook advertising is necessary, and our guest on episode 27 is an industry expert on the topic. He’s an “in demand” speaker at the top social media marketing conferences, and it’s because he knows his stuff.

Our guest...

  • Azriel Ratz of Ratz Pack Media - The KING of Facebook Ads

    Through his years of experience in online marketing Azriel Ratz has perfected his strategy for companies to find their ideal audiences and create the most relevant ads for their businesses.

    Azriel's Facebook ad process is FEO (Find, Engage, Optimize). Begin by find the right audience, then engage that audience with the best possible ads, then optimize the ads to get the best possible results. To learn more about this process go to FEO.talkaboutads.com

More than anything, what’s clear on this episode is that it's crucial to test, test, test… optimize.... tweak… and test some more! It's Azriel's feeling that the ability to advertise on Facebook is easier than it used to be, and he gives us some great knowledge bombs our hosts were furiously notetaking on!

Whether you’re a pro or just getting started with FB ads, this is the show for you.

We are “Making a Marketer”... in all ways. Check Ep. 27 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

 

:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

Cannabis Marketing - Listen Here Before You Light Up Your Marketing

Cannabis Marketing - Listen Here Before You Light Up Your Marketing

November 27, 2018

The Cannabis market is still in its infancy, with makers and marketers alike trying to strike while the proverbial iron is hot!

Here's the catch: there are a ton of federal limitations because, although it might be 100% legal in your state, the federal government still considers it a crime to grow and sell cannabis. This makes banking and compliance with advertising quite tricky!

Our guest...

Kendra Losee of Mota Marketing - Provider of cannabis marketing consulting, coaching and education. Grow your company and the cannabis community with their stellar marketing!

Kendra brings with her close to twenty years of marketing experience, and a whole new FRESH outlook on the ever-growing cannabis industry.

Compliance to FCC regulations and more make this a vertical of marketing that requires some support and research. Kendra's been doing the work, and this 30-minute show gives us a taste of getting started.

 

We are “Making a Marketer”... in all ways. Check Ep. 26 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

 

:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

LinkedIn Marketing - Accelerate Your Career & Brand

LinkedIn Marketing - Accelerate Your Career & Brand

November 12, 2018

LinkedIn has NOT lost relevance, and this young professional has proven this over the past three years. Michaela Alexis is a powerhouse millennial speaker and LinkedIn expert with us on episode 25. She grew her following on the platform from just 200 to 125K over the course of three short years.

Our guest…

Michaela Alexis

Michaela is a millennial LinkedIn Master, keynote speaker, trainer, author, and coach trying to shake up the business world. She’s presented Keynote Talks and Panel Discussions on the following topics: The Power of Personal Branding, Building a Mega Audience on LinkedIn, Optimizing your LinkedIn Profile, and more. She provides training workshops, influencer marketing, and LINKEDIN CONSULTING -- our topic of this show.

In listening to this show you’ll see WHY people want to know what she has to say about LinkedIn and branding in general. So many knowledge bombs are dropped on this one!

Learn that you should “share your why”... Focus on connections and not simply impressing people… LinkedIn is your “Career Insurance,” and it’s likely you’ll think about it all differently after listening to this show.

We are “Making a Marketer”... in all ways. Check Ep. 25 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.

 

:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

Livestreaming for Success - Marketing via LIVE Video

Livestreaming for Success - Marketing via LIVE Video

November 2, 2018

What better place to discuss live-streaming than on a LIVE show on Facebook? There is none! Our guest Stephanie Liu is a consummate PRO and absolutely a go-to person with regard to the hows and whys of going LIVE.

Our guest...

Stephanie Liu
Facebook Live Strategist & Speaker | Helping Entrepreneurs Build Their Brand and Bottom Line with Live Video

Stephanie is a social media strategist and the host of Lights, Camera, Live—a live video show that airs the first and third Thursdays of every month at 2pm PT facebook.com/heystephanieliu. The show shines a spotlight on the best and brightest marketers to help small business owners take their business from unknown to unforgettable.

This 30-minute episode will give you an appetizer of the tips and tricks you need to go live in an awesome way!

If you'd like to see it on video, check it out here: http://bit.ly/MaMEp24_FYTvid 

LIVE is hot, hot, hot, so if you aren’t already livestreaming, check out this show to learn how and why you should engage in LIVE video.

 

We are “Making a Marketer”... in all ways. Check Ep. 24 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.

:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

AI Chatbots — Conversation as a Marketing Tool

AI Chatbots — Conversation as a Marketing Tool

October 18, 2018

A chatbot is a computer program that attempts to simulate the conversation of a human via text or voice interactions. A user can ask a chatbot a question or make a command, and the chatbot responds or performs the requested action. Today, most chatbots are either accessed via virtual assistants such as Google Assistant and Amazon Alexa, via messaging apps such as Facebook Messenger or SMS, or via apps and websites.

Our guests...

Kelly Noble Mirabella

Stellar Media Marketing

  • Experienced marketing consultant, vivacious speaker, and trusted social media guide. For over eight years, Kelly has concentrated her career on social media for business, teaching social networking skills and online marketing techniques to real estate agents, business owners, and other professionals. Beginning with a background in traditional marketing and customer service, Kelly recognized the benefit of social media for business long before it became the standard. She has since cultivated a successful business formed in 2010—Stellar Media Marketing—catering to nationwide professionals who strive to grow their own businesses with online strategies.

Suzanne Sanders

  • Suzanne Sanders is a data-driven tech marketer with early roots in the creative world, who fuses analytics and imagination to drive marketing for innovative tech and media firms. She thrives on optimizing ROI, whether using the best data science to drive investment goals, or deploying a savvy PR and social media strategy to amplify media spend. Learn more @ www.suzannesanders.work.

AI Chatbots can be used in many different ways! Our guests on this episode highlight two uses for them, which gives us all some really interesting insight into how they work. We discuss using them for both marketing and in customer service.

Check out this super informative episode.

 

We are “Making a Marketer”... in all ways. Check Ep. 23 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.

 

:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::