Making a Marketer
Micro-Influencer Events with Simply Social Media

Micro-Influencer Events with Simply Social Media

June 24, 2020

We had two ROCKSTAR guests on our final episode of season three, which rounds out a truly stellar season where we have learned SO much. Amy Tischler and Caitlin Jenkins Simply Social Media share all of their micro-influencer knowledge with us.

An event doesn't have to involve a big group of people, and Amy & Caitlin prove that to us. The word "exclusivity" is key, and is central to the idea of the "insta-meets" they have developed for their clients.

Our guests...

  • Amy Tischler
    Co-Founder/Owner - Simply Social Media
  • Caitlin Jenkins
    Co-Founder/Owner - Simply Social Media

    Simply Social Media™ is a Santa Fe, New Mexico based influencer and social media marketing agency formed in 2014 by Caitlin E. Jenkins and Amy Tischler. They create community, connection and conversation through influencer & social media marketing.

    They offer their clients a unique blend of services including many and varied micro-influencer marketing strategies, social media strategy creation, workshops, and personalized training. What started with their micro-influencer Instagram accounts @SimplySantaFeNM and @TravelNewMexico has now grown into a large influencer network made up of a diverse and talented group of content creators.

"We're really only limited by our imaginations" is one nugget Amy shared. There's a ton of opportunity with micro-influencer CREATORS. These folks are helping us by providing "user generated content" (UGC) and social proof of the quality of the business or destination we are (or could be!) seeking to support.

These dynamic business partners have created a very unique offering we all can learn from! Creating events around influencers -- regular people, y'all -- can have incredible, lasting impacts for our clients.

Do you have a micro-influencer story to share? We would love to hear it! Reach out to us on our Twitter via a post or a DM.

**BE ON THE LOOK-OUT FOR BONUS EPISODES BETWEEN SEASON 3 AND 4.**

 

We are "Making a Marketer"... in all ways. Check out EPISODE 58 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

Create Captivating Content with Melanie Deziel

Create Captivating Content with Melanie Deziel

June 11, 2020

Without CONTENT, we have nothing to share with our communities, clients, and prospects. Sometimes it can be daunting to figure out what do I post? How should I get it out there? Our guest on this episode felt that way... After she figured it out, she found herself counseling people on how she did it, so she decided to put it all in a book!

Having a framework for how to develop your content takes out the guesswork. A viewer as we broadcast this live even said he can use this framework for his song writing.

Our guest...

  • Melanie Deziel
    Chief Content Officer - LinkedIn | Twitter | YouTube | Facebook

    Melanie is the founder and Chief Content Officer of StoryFuel, the author of “The Content Fuel Framework: How to Generate Unlimited Story ideas,” and an international keynote speaker recognized as one of the world's leading experts in native advertising and branded content. 

    As a speaker, she's taught marketers around the globe to brainstorm better, think like journalists and tell better brand stories. She is a member of the National Speakers Association, and has graced the stages of industry-leading events like Content Marketing World, Native Ad Days, Social Media Marketing World, Inbound, SXSW, and more.

We also spoke about how to market at at time when the world is going through a crisis (or two) -- she provided some really valuable tips for us as we navigate the challenging waters we're all going through.

If you'd like to see the video, check it out on YouTube

 

We are "Making a Marketer"... in all ways. Check out EPISODE 57 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

Success With SEO, Strategically - with Brie Anderson

Success With SEO, Strategically - with Brie Anderson

May 29, 2020

Search Engine Optimization - SEO - is amazing and elusive for many! It's a topic most people don't know a ton about, and our guest on this episode shares a ton of knowledge bombs. This is a foundational piece of your marketing strategy, so it should not be over-looked.

Our guest...

  • Brie Anderson
    Digital Media Strategist - LinkedIn | Twitter | YouTube | Facebook
    "An analytical nerd with a soft spot for strategy"

    As a digital media marketer she finds testing new things and finding solutions to be the most exciting part of the job. She has ample experience with Google Ads, SEO, SEM, PPC and digital marketing strategy. She is a visual / hands on learner, making it easy for her to learn on the job and acclimate to new environments.

    Confucius was right, "choose a job you love, and you will never work a day in your life." That being said, digital media, social media marketing, music, and sports get her pumped about life!

We talk big-picture marketing strategy - "If you don't know your audience -- who you're marketing to, or who you're trying to sell to... who you're trying to reach -- then you can't have a strategy, really."

We talk ins-and-outs of SEO and TOOLS - "If you don't go out and create your Google My Business, your Facebook Page, your OpenTable profile, they will create them FOR YOU..."

...Moz is one tool we discussed! Will they see this "back-link"? ;-)

Check. It. Out.

 

We are "Making a Marketer"... in all ways. Check out EPISODE 56 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

Non-Profit Marketing in Uncertain Times & Beyond with Shelter to Soldier Co-Founders

Non-Profit Marketing in Uncertain Times & Beyond with Shelter to Soldier Co-Founders

May 18, 2020

Sometimes a non-profit just drops in your lap & slaps you in the face it's so incredible! I discovered Shelter to Soldier at a VERY important, and perfect, time in my life... Right after my Marine nephew passed away.

This incredible organization rescues dogs from shelters, trains them to be service dogs, and pairs them with post-9/11 combat veterans. They enable these vets to LIVE. And that is not an exaggeration.

Our guests...

  • Graham Bloem
    President & Co-Founder, Shelter to Soldier / President & Training Director, Specialty Dog Training
  • Kyrie Bloem
    Vice President & Director of Operations, Shelter to Soldier / Specialty Dog Training

Shelter to Soldier also has GREAT marketing, using video in wonderful ways to share their mission through storytelling. I think we can all agree it's a mission worth learning about!

In this "pause" (paws ;-) with Covid-19, they're getting creative and adapting to keep the organization going as STRONG as ever!

Give it a listen... and you can check out the YouTube video also if you'd like to see it as we recorded.

 

We are "Making a Marketer"... in all ways. Check out EPISODE 55 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

Ignite Innovation & Creativity with Remote Teams - with Duncan Wardle

Ignite Innovation & Creativity with Remote Teams - with Duncan Wardle

April 23, 2020

It's SO appropriate we're publishing this episode with the incomparable Duncan Wardle during "World Creativity and Innovation Week"!

Duncan has been a goal guest for us for quite a while, and he delivered. He especially delivered during a time where we're all having to work differently. Whether you're out of work or working harder than ever, the world shift has touched us all. And most people are working remotely.

There will be things you should hear... and maybe somethings your BOSS should hear, so be sure to share away!

A TOP quote from the show: "If you don't like change, you will hate irrelevance."

Our guest...

  • Duncan Wardle
    Former Head of Innovation & Creativity at Disney 💡 Keynote Speaker | Innovation & Creativity Consultant

    Drawing on his experience as Head of Innovation & Creativity at the world’s most creative organization, Duncan now serves as an independent innovation and design thinking consultant, helping companies embed a culture of innovation and creativity across their organization.

    His unique approach to "Design Thinking" places the end user at the core of the creative process, uncovering new and usual insights for innovation, and instantly propelling any business to greater heights. Reach out to him for:
    Inspirational Keynote Speaking
    ~ Creativity & Innovation Workshops

Duncan inspires us to think differently. He's a man who loves to lead workshops, so be prepared with a piece of paper and a pen!

NOW is the time to think about how we can approach this very unique point in time in a way that helps us all come out of it as better teammates, and as better organizations at a whole.

Recording Episode 54 

We are "Making a Marketer"... in all ways. Check out EPISODE 54 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

Maximizing Video & Community with CMO Daniel Glickman

Maximizing Video & Community with CMO Daniel Glickman

April 13, 2020

Video has been touted as "what's next" for a long, long while now... the truth is it has been and remains a HOT way to communicate with your community, customers, and prospects.

This wasn't intended to be a commercial for Wave, but as a user, I wanted to be sure to talk about it on this episode... plus, any information we can hear about a start-up is useful to learn from.

This conversation about video ended up also being quite a bit about community, empathy, and imperfection.

Our guest...

  • Daniel Glickman
    CMO of Wave.Video

    Daniel is an innovative and internationally experienced CMO with a passion for building data-driven marketing systems that empower creative marketing teams to thrive and perform. Proven strengths in aligning marketing, sales, product, and IT teams to deliver personalized digital customer experiences that create hype. Creative, quick, analytical, and collaborative.

    He has authored two books you should check out: Personalize This - and - Disrupt That

Do you think about "pace" when you're creating videos? Whether your videos should be short-form or long-form? You will after you listen to this. 

As we talked about, he has his own podcast on which I was a guest -- we explored authenticity on that one... and there are soooo many good nuggets to think about on the topic between the five guests. Check THIS OUT.

If you'd like to experience the video version of this show, you can go ahead and watch it over on YouTube - Episode 53 
(also subscribe while you're there! We haven't really put an effort into subs:).

 

We are "Making a Marketer"... in all ways. Check out EPISODE 53 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

How to Get Leads from Social Media with ANDREW and PETE!

How to Get Leads from Social Media with ANDREW and PETE!

March 27, 2020

(Program note: This was recorded before the Covid crisis emerged; the sponsors mentioned at the top of the show are currently closed due to state and federal mandates... but they will see you on the other side!!).

Have you ever been ghosted by a prospect? Andrew & Pete have some incredible tips for how to get through that!

Without question, this show is the most interesting and insightful episode of the 52 we've done so far. Andrew and Pete are HILARIOUS for one, but also they really know what they're talking about... They WILL help you grow your business. Not many people *really* like to sell - we find so many things we can do instead! You'll think about that differently after listening to this.

Our guests...

  • Andrew and Pete
    Founders & Chief Awesome Officers of ATOMIC

    Andrew Pickering and Pate Gartland - AKA ANDREW AND PETE - are business partners and best friends (after meeting on the first day of University). They live in New Castle, England.

    They both always had a passion for business and entrepreneurship, and ambitions to one day rule the world, so when they graduated they decided a "proper job" was not for them… and they set-up their own company.

    FAST FORWARD TO NOW: ATOMIC

    The main aim of their business and headline programme ATOMIC is to help other small business owners grow and scale their business online. An ATOMIC business is a small AND mighty business. That's what they believe.... that it's actually better being small, because they can scale their businesses in better ways, whilst keeping the freedom and flexibility that a small business offers us.

There are many things that hold us back, and these two help us realize ways to break down some barriers for ourselves and our businesses. They have a Webinar they're offering, which Pete mentions, so we wanted to be sure to share that link with you - How to Generate Leads Through Social Media and Content Marketing. OH, they also have a great book - Content Mavericks.

Andrew mentions VideoAsk by Typeform at the end, so we wanted to share that with you also.

If you want to grow YOUR business or your CLIENT'S businesses / sales, this is 100 the episode for you. They want to INSPIRE YOU to DO something. Let us know what you think!

 

We are "Making a Marketer"... in all ways. Check out EPISODE 52 -- and please take a minute to subscribe, rate, & review us on iTunes (& mention THIS ep!) -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: This episode is primarily sponsored by Jen Cole - thank you! :::

Marketing vs PR with Sarah Evans

Marketing vs PR with Sarah Evans

March 12, 2020

When we scheduled Sarah Evans on episode 51 to talk PR, we had no idea what would be going on in the world. At a time when some are capitalizing on the COVID-19 situation, this show is NOT intended to be focused on that... However, with the seeming blurred lines between Marketing and PR being the topic of the show, it was only natural that we would discuss this with a TRUE PR PROFESSIONAL!

We recorded on Facebook live in the middle of her extremely busy schedule -- Sarah is in the trenches with her clients right now, and she shares her insights and recommendations when it comes to marketing vs PR.

Our guest...

  • Sarah Evans
    Founder of Sevans Strategy & Sevans Digital PR

    Sarah Evans is a digital strategist and global brand correspondent who works with companies worldwide to create and improve their social and digital strategies, advising on branding, marketing, advertising, and public relations. 

    Additionally, Sarah is a digital correspondent for several companies including Paypal, Cox Communications, MGM International, WalMart, Shorty Awards and more... Sarah got her start by helping small to midsize businesses build their digital PR efforts. Previously, Sarah worked with a Las Vegas crisis center to raise more than $161,000 in three weeks exclusively via social media, and is honored to be a member of the Guinness Book World Record holding #beatcancer team.

If you've wondered yourself "what is the difference is between marketing and PR?" and how the two should be working in concert, this is the show for YOU. Sarah knows her stuff, and this quick 30-minute show is super insightful.

 

We are "Making a Marketer"... in all ways. Check out EPISODE 51 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

Living in the Age of Influence With Neal Schaffer

Living in the Age of Influence With Neal Schaffer

February 24, 2020

There are no better words for this episode than FULL CIRCLE. You'll understand exactly why when you listen to the beginning of EPISODE 50 with Neal Schaffer! This is a big milestone for us, and we want to thank our listeners by providing you with some (more) incredible content...

The way you view influencer marketing will likely change after you listen to this show with Neal Schaffer. 

Neal: "I'm introducing the concept of looking at social media not as a place to market, but as a place to collaborate, and let other people do the talking for you."

Our guest...

  • Neal Schaffer
    Social Media Marketing World Speaker

    Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives. He's also the author of three books on social media, including Maximize Your Social (Wiley), and in March, 2020 will publish his 4th book, The Age of Influence – The Power of Influencers to Elevate Your Brand (HarperCollins), on educating the market on the why and how every business should leverage the potential of influencer marketing.

COLLABORATION is a word that permeates throughout this episode, and you'll understand why.

Neal: "There's this big gap around what marketers know about influencer marketing and what they should know about it, and the potential it has for any business."

Join us on this "ride" as we learn from a top marketing authority.

 

We are "Making a Marketer"... in all ways. Check out EPISODE 50 -- and please take a minute to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

BIG GAME LIV - Social Media & Trash Talk with Megan Powers & Jen Cole

BIG GAME LIV - Social Media & Trash Talk with Megan Powers & Jen Cole

January 31, 2020

Y'all, the 49ers are playing the Chiefs in the BIG GAME on Sunday, and these two podcast hosts are pretty passionate about their teams... Megan Powers' team is the 49ers & Jen Cole's team is the Chiefs.

But, wait! This is EPISODE 49... coincidence? Megan doesn't think so.

If you've listened to this podcast before, you have likely heard about our fandom! The stars have aligned, and our teams are playing each other in the BIGGEST FOOTBALL GAME of the year...

We discuss the social media of the two teams, we trash talk, and we laugh a LOT.

 YTep49.png

This one was recorded LIVE three days before the BIG game.... The full experience comes through the video, so you can go ahead and watch that over on YouTube - Episode 49.

 

We are "Making a Marketer"... in all ways. Check out Ep.49 -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!

::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::